Romney to go up with first ad, Obama team pushing back
November 21st, 2011
10:45 PM ET
8 years ago

Romney to go up with first ad, Obama team pushing back

Manchester, New Hampshire (CNN) - Mitt Romney is jumping into the TV ad wars.

The Republican presidential candidate and former Massachusetts governor Tuesday will release his first paid television commercial of his second bid for the GOP nomination, and President Barack Obama's re-election campaign is already fighting back.

Programming note: GOP presidential candidates face off at 8 p.m. ET Tuesday, November 22, in the CNN Republican National Security Debate in Washington, D.C.

The first 20 seconds of the 60-second spot attack Obama over the economy, faulting him for the record national debt and home foreclosure crisis. The ad features Obama speaking on the campaign trail in New Hampshire in 2008, but paints him as a failed president who couldn't deliver on his promises.

Over audio of Obama speaking, the ad displays text that reads: "Greatest jobs crises since Great Depression" and "Record Home Foreclosures."

Obama can also be heard saying, "If we keep talking about the economy, we're going to lose."

But the president's campaign responded Monday night, saying Romney's team took the quote out of context: The then-senator was actually quoting his opponent, GOP Sen. John McCain.

"Just last week fact checkers scolded Mitt Romney for distorting a comment the President made about creating American jobs and now Romney launches a deceitful and dishonest attack rather than outline his own record or plans for the future," said Ben LaBolt, the campaign's press secretary, in a statement Monday night.

"While the President brought us back from the brink of another depression and is fighting everyday to restore economic security for the middle class, Mitt Romney opposes the President's plan to create 2 million jobs and instead proposes a return to the same economic policies that led to the recession," he added.

Shifting gears, the rest of the ad shows different scenes of Romney talking with voters, as his voice narrates different ways he would turn the economy around.

"We have a moral responsibility not to spend more than we take in,” Romney said. "I’ll make sure that America is a job creating machine like it has been in the past.”

The spot, which will run in New Hampshire, comes after a weekend in which Romney began to move aggressively to solidify his lead in the first-in-the-nation primary state. Romney picked up endorsements from two of the three Republican members of the state's congressional delegation this weekend.

The ad will run on television station WMUR in Manchester, New Hampshire. The 60-second spit will air Tuesday through November 27, with the campaign spending $134,000 on the buy, according to WMUR political reporter James Pindell.

Romney has long lead in the polls in this state, thanks in part to his familiarity among Granite State voters. He was governor of neighboring Massachusetts, and many people in southern New Hampshire live in the Boston television market.

Romney also owns a vacation home in New Hampshire and has spent a lot of time in the state the past couple of years helping out local GOP candidates and the state Republican Party. This year he has spent a lot of time on the campaign trail in the Granite state.

In his first bid for the White House, Romney went up with ads much earlier, with his first commercial airing in March of 2007.

While Romney is now just entering the ad wars, Texas Gov. Rick Perry and Rep. Ron Paul of Texas have both been up with paid commercials in the early voting states.

Filed under: 2012 • Ads • Mitt Romney • New Hampshire
soundoff (10 Responses)
  1. coy4one

    I don't know what the rest of you think, but it appears that the more we get into this campaign, the more worn-out Romney looks. I would hate to see this campaign is making him sick, although I am not voting for him. He looks tired and weak!

    November 21, 2011 03:17 pm at 3:17 pm |
  2. Just say no to Flipper

    And Karl Rove's plan to cram Flipper down our throat continues in full force.

    November 21, 2011 03:17 pm at 3:17 pm |
  3. Rudy NYC

    What is the content of the ad?

    November 21, 2011 03:26 pm at 3:26 pm |
  4. EddyL

    Send in the clowns

    November 21, 2011 03:27 pm at 3:27 pm |
  5. Phil in KC

    Aw, geez. Here it comes. Before long, you won't be able to watch a TV for 5 minutes without seeing a political ad. Fortunately, I live in a "Super Tuesday" state, where the candidates have to spread their dollars around a little more and be more cautious in their spending. I'd hate to be in Iowa or NH over the next 2 months....

    November 21, 2011 03:30 pm at 3:30 pm |
  6. Al-NY,NY

    Mittens should not have to advertise in NH. If he can't win big there on the basis of proximity, he will not win the nomination. Maybe he should be pandering to the Iowa drones who clamor for recognition.

    November 21, 2011 03:32 pm at 3:32 pm |
  7. Rudy NYC

    coy4one observed:

    I don't know what the rest of you think, but it appears that the more we get into this campaign, the more worn-out Romney looks. I would hate to see this campaign is making him sick, ...
    It is an affliction known as the 'flip-flop flu'. It tends to operate in four year cycles.

    November 21, 2011 04:00 pm at 4:00 pm |
  8. tykl

    @Al-NY, NY; love your comment for two reasons. First, calling a candidate by a school-child name lets people realize up front you are nothing but a regurgitator of rhetoric. Second, 'win big there on the basis of proximity' is laughable in its inanity – I suspect you would not be chosen to run a grade school election nor much less.

    November 21, 2011 04:11 pm at 4:11 pm |
  9. Marie MD

    @coy4one and Rudy NYC – he is starting to look bad isn't he? Look at that hair. What's up with that. Next we will see him on whatever the rich seccionist from TX has been on.
    I have never seen a man look as uncomfortable trying to look comfortable than this piece of nobody.
    @tykl – school child name? That is nothing for what he has been called by others. 🙂

    November 21, 2011 04:24 pm at 4:24 pm |
  10. NC

    I agree he is starting to look worn out. He looks like I did when I worked double shifts to pay the bills and take care of my elderly parents. But he has been running for President for almost 5 years. I think he is losing sleep bause he did not think anyone would challenge him. I'm not voting for Romney but competetion is good. Happy Thanksgiving everyone enjoy your time with your family and friends.

    November 21, 2011 04:41 pm at 4:41 pm |