Romney's three ads with two messages
December 16th, 2011
10:01 AM ET
10 years ago

Romney's three ads with two messages

Sioux City, Iowa (CNN) - Three television ads for Mitt Romney hit the airwaves Friday, with two very different tones.

The Romney campaign released positive spots in New Hampshire and South Carolina. The New Hampshire ad showcased the candidate speaking with voters in Milford about the economy.

"My head is just above water," one man told Romney.

"Able to find work in this tough economy?" the candidate asked a man holding a baby.

The spot featured Romney at a diner, speaking with people outside and seated in a barber's chair. Romney said Monday the haircut cost him $12.

New Hampshire is a must-win state for Romney, who has recently stepped up his retail politicking as Newt Gingrich has surged in the polls there.

The spot in South Carolina, which hosts the first presidential contest in the South, shows footage of the candidate with his family, while he points to his 42-year marriage. The same commercial ran in Iowa earlier in the month.

"If I'm President of the United States, I will be true to my family, to my faith, and to our country, and I will never apologize for the United States of America," Romney says in the spot.

Meanwhile in Florida, a political action committee supportive of the former Massachusetts governor's candidacy released an advertisement attacking Gingrich for having "a ton of baggage."

"Barack Obama's plan is working," the ad announced. "Destroy Mitt Romney. Run against Newt Gingrich."

The spot hit Gingrich for ethics violations stemming from his term as House speaker and the seven-figure salary he earned working with mortgage giant Freddie Mac.

The ad also said Gingrich "supports amnesty for illegal immigrants" - a charge the former speaker has denied.

The $300,000 Restore Our Future ad buy began airing Friday.

- CNN Senior Producer Kevin Bohn contributed to this report.

Also see:

Gingrich 'editing' his words as campaign acknowledges concern

Bachmann camp: Gingrich morphs positions based on 'who's paying'

Perry moving staff to Iowa

Filed under: Iowa • New Hampshire • South Carolina
soundoff (15 Responses)
  1. Stop the Charade

    It's so nice to see a picture of Romney out rubbing elbows with the common folk. It's not like he needs something from them and will say anything to become President, they are just his kind of people.

    December 16, 2011 10:12 am at 10:12 am |
  2. Tony

    Too bad three-quarters of his own party do not believe in him. You would think that after 6 years of essentially non-stop campaigning he would do better.

    December 16, 2011 10:13 am at 10:13 am |
  3. Lynda/Minnesota

    No question who CNN is salivating over. (PS: It ain't Mitt ... it's Mitt's handler, Karl Rove, and HIS million dollar future ad revenues.)

    December 16, 2011 10:15 am at 10:15 am |
  4. diridi

    I will ship Jobs overseas.
    I will back all Corporate America.
    I will destroy America's Middle Class, and America's much needed Health Care Reform to the Ground, repeal, which 2.8 million kids are under it, and Medicare patients saved 3 billion dollars.
    I will go to WAR with Iran.
    Further destroy this nation like Reagan, and Bush, the idiots...Ha..

    December 16, 2011 10:18 am at 10:18 am |
  5. Anonymous

    Romney is a flip flopping RINO loser. No thank you. Get some convictions.

    December 16, 2011 10:22 am at 10:22 am |
  6. GOP answer to everything~"the middle class can pay for it, then blame the poor or a minority"

    If they're two political messages from Romney then they must be completely opposite of each other?

    December 16, 2011 10:29 am at 10:29 am |
  7. Sniffit

    ""Barack Obama's plan is working," the ad announced. "Destroy Mitt Romney. Run against Newt Gingrich.""

    "Barack Obama's plan is working...Attack Mitt Romney so he attacks Newt Gingrich and they destroy each other."


    December 16, 2011 10:30 am at 10:30 am |
  8. Texas Doc

    Yeah, but it doesn't say anything about his affiliation with a cult, or his inability to relate to humans.

    December 16, 2011 10:35 am at 10:35 am |
  9. Publius Novus

    Last evening, the Congress of the United States approved a $662 BILLION (yes, with a "B") defense budget. At about the same time, Willard "Mitt" Romney was telling the audience in Souix Falls that as president, one of his highest priorities would be to INCREASE the defense budget. And the audience cheered.

    I regard this as irrefutable evidence that Romney is either completely unaware of his surroundings or mad. Likewise for the audience in Iowa.

    Will the Republican Party and its candidates ever return to sanity? There are no signs of it. If the Republican candidate wins in 2012, we are going to go down the road to Greece. As in Sparta

    December 16, 2011 10:37 am at 10:37 am |
  10. Truth and Nothing But the Truth

    It looks like things are starting to firm up for Mitt Romney as Republican voters come down to the wire and need to make the hard decision. If Mitt Romney is the best candidate to defeat Obama, then so be it. We cannot risk the future of this country by nominating somebody who might lose to Obama. No candidate is perfect. So why not go with the one that has the best chance of winning? I think Republicans will be pragmatic in the end.

    December 16, 2011 10:53 am at 10:53 am |
  11. Keith in Austin

    Obama's ONE Message: Divide and Conquer!

    The Wealthy are Evil
    Big Business is Evil
    The GOP is Evil
    It's everyone else's fault!
    If you're not rich, vote for me and I'll reward you with prosperity at the cost of others! Same old Obama/Liberal Democrat BS!

    December 16, 2011 10:57 am at 10:57 am |
  12. Rudy NYC

    I just love how conservatives always like to frame stuff in terms of some sort of conspiracy. Doesn't it take one to know one?

    December 16, 2011 10:58 am at 10:58 am |
  13. Thomas

    I find the 30 sec ad of Mitt Romney's five sons talking about how busy there life is helping there Dads campaign , How much they wanted to volunteer for military service and fight terrorism , but they just did't have the time .

    December 16, 2011 11:09 am at 11:09 am |
  14. Just Say No To Flipper

    Romney and his family are parasitic leeches who have thrived by sucking the money and energy out of the poor and middle class. It's pretty funny that Flipper, and his puppetmaster Karl Rove, have the audacity to call Newt arrogant and condescending. Mr. Pot, meet Mr. Kettle. It wasn't Newt who said "corporations are people, too, my friend!" That right there is the height of arrogance, and demonstrates just what an out-of-touch elitist Flipper is.

    December 16, 2011 11:30 am at 11:30 am |
  15. Wire Palladin, S. F.

    Calm down Keith. The Kochs and the turd blossom Rove have already decided the GOP nominee is going to be the poster boy for spineless arrogance, Mittens. The fact that a multimillionaire will make sure the top .2% of wealthy Americans will get tax breaks at the expense of every else is so republican.

    December 16, 2011 11:38 am at 11:38 am |