Romney team looks ahead to Florida
January 3rd, 2012
02:05 PM ET
10 years ago

Romney team looks ahead to Florida

Des Moines, Iowa (CNN) - As the signs of confidence from Mitt Romney's team continued to grow, the campaign announced it would begin airing a TV advertisement in Florida.

Floridians head to the polls Jan. 31 in the fourth voting contest of the primary season. Running ads in the sprawling state is an expensive proposition for a campaign, and the announcement serves to underscore the Romney team's substantial fundraising and its general-election push.

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The campaign has also sent out absentee ballots to some voters in Florida, where many votes are cast before the primary date.

The ad, "Leader," is a positive spot describing Romney as a man of "steadiness and constancy." It has previously run in Iowa and New Hampshire.

The news, released hours before Iowans cast their votes in caucuses across the state, seemed designed to emphasize Romney's painstaking campaign organization in the upcoming primary contests.

The campaign has worked to present an air of inevitability around the former Massachusetts governor, who often vows to rack up the 1,150 delegates needed to clinch the Republican nomination.

The ad also signals the Romney campaign is looking ahead to future contests, drawing a contrast to some opponents who are hoping a win in Iowa could springboard their campaigns into the top tier and spur fundraising to help continue in the primary struggle.

The effort could also help cushion Romney from a worse-than-expected finish in Iowa.

In the days before the Tuesday caucus, Romney has all but ignored his GOP opponents. Instead he has focused on broad themes of patriotism and economic turnaround, and focused his fire on President Barack Obama.

His campaign events have also changed in style, with the candidate bypassing audience questions in recent days. Instead he has rallied supporters from on stage, surrounded by his family, and separated from the audience by ropelines.

The campaign did not release information about the size of the Florida ad buy or details about where it would run.

Also see:

Gingrich: Romney is lying

Bachmann looks ahead to South Carolina

Gingrich suggests a Tuesday win

Gingrich strives for 'great upset' in Iowa

Filed under: 2012 • Iowa • Mitt Romney
soundoff (17 Responses)
  1. andrewesome

    We dont like no cult followers down here. No witches neither. If you aint got a white sheet and a rebel flag like Sir Newton ya best get to the udder side of the mason-Dixon ya Yankee carpetbagger.

    January 3, 2012 02:17 pm at 2:17 pm |
  2. Phil in KC

    First NH and now FL? Gee, Mitt's really got it in high gear. Caucuses haven't even started in Iowa yet. 😀

    January 3, 2012 02:19 pm at 2:19 pm |
  3. cali girl

    Is the ink even dry in the voting sheet? Gees, but in all realness, these bozo's will not be coming to California anytime soon. That is allright by me.

    January 3, 2012 02:27 pm at 2:27 pm |
  4. Thomas

    Mitts sons will go over big with the military voters in the South .

    January 3, 2012 02:31 pm at 2:31 pm |
  5. Sniffit

    "steadiness and constancy."

    Protests too much. If you don't view that ad as an admission that he is, in fact, quite the opposite of "steady and constant," then you're clearlyk in a vegetative state.

    January 3, 2012 02:32 pm at 2:32 pm |
  6. JimBob

    Romney would put states like Massachusetts, Michigan, New Jersey, and Pennsylvania into play, not to mention many traditional swing states like Florida and Ohio. He is President Obama's most dangerous opponent.

    January 3, 2012 02:40 pm at 2:40 pm |
  7. Lee

    Money talks and Mitt Romney has it, as well as the unregulated super-PACS to run negative ads against others that Romney can pretend are not by him.
    Mitt Romney will buy the republican party just like his Bain Capital bought companies just to suck their assets dry and ship off the jobs to China.

    January 3, 2012 02:41 pm at 2:41 pm |
  8. Anonymous

    Nice "mom jeans", MIttens. Are you wearing granny panties underneath?

    January 3, 2012 02:41 pm at 2:41 pm |
  9. Tim

    Guy's as phony as a three-dollar bill and crooked as a dog's hind leg. How many noticed any of his speeches recently? All about patriotism! Bandying words like "freedom" and "liberty" without ever defining of course what he means. Isn't patriotism the last refuge of a scoundrel?"

    January 3, 2012 02:51 pm at 2:51 pm |
  10. Jilli

    Are romneys paw-paw jeans fooling anyone? Just listening to this fraud makes me mouth vomit. Has there ever been a more inauthentic candidate than mitt romney? Not in my lifetime.

    January 3, 2012 02:51 pm at 2:51 pm |
  11. Sniffit

    "Are you wearing granny panties underneath?"

    Nope...magic undies.

    January 3, 2012 02:57 pm at 2:57 pm |
  12. Hap

    What's up with the Blue Jeans? I guess were supposed to think he's just like us, but I never wear a dress shirt with Jeans. Every one of these people are phoney and couldn't carry this Presidents water if they had to start from where he did. It sickens me that people, regular folks, buy the crap they spew and somehow think they understand what we're faced with everyday. I'd like to see one of them try to live on social security like a widowed home maker.

    January 3, 2012 03:04 pm at 3:04 pm |
  13. Truth and Nothing But the Truth

    Romney is showing why the Democrats and Obama rightly fear him in November. He's highly organized and competent. He's showing he is presidential material.

    January 3, 2012 03:12 pm at 3:12 pm |
  14. Not suprised at Anything

    @Tim and Lee: I agree with you 100%.

    January 3, 2012 03:16 pm at 3:16 pm |
  15. GonzoinHouston

    I took me a while but I think I finally figured it out;

    Mitt Romney is an android. He was manufactured by the folks that previously did the Stepford Wives. There's a USB port under his too-perfect hair and a charging port in his backside.

    January 3, 2012 03:18 pm at 3:18 pm |
  16. Natalie

    Hap, you are right on in your comments! Unfortunately, regular middle class folks do swallow the line of crap and snake oil they are fed by the GOP sleaze machine. They end up voting against their own best interests and it is total insanity. Mittens is trying to fit in as "middle America" but most of us aren't biting the bait. Stay smart; vote Obama!

    January 3, 2012 03:27 pm at 3:27 pm |
  17. Truth and Nothing But the Truth

    >"Are you wearing granny panties underneath?"
    >Nope...magic undies

    And rated 100% Impervious to the Obama Smear machine!

    January 3, 2012 03:34 pm at 3:34 pm |