Big money at play: S.C. ad buy for pro-Romney group
January 9th, 2012
02:06 PM ET
11 years ago

Big money at play: S.C. ad buy for pro-Romney group

Manchester, New Hampshire (CNN) - An independent group backing Mitt Romney confirmed it will spend $2.3 million to run TV commercials on South Carolina airwaves in support of the former Massachusetts governor's bid for the Republican presidential nomination.

The move by the super PAC "Restore Our Future" comes as a third party group supporting former House Speaker Newt Gingrich also gets ready to go up on South Carolina airwaves with multi-million dollar ad buy to run commercials that are critical of Romney's record on creating jobs when he headed the private equity firm Bain Capital.

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South Carolina holds the third contest in the primary and caucus calendar, with its January 21 primary coming 11 days after New Hampshire's primary.

"Restore Our Future" went up last month on Iowa TV with aggressive ads that were critical of Gingrich's record. Gingrich has acknowledged that the negative spots that flooded Iowa airwaves contributed to his plunge in the polls and to his disappointing fourth place finish in last week's caucuses in the Hawkeye State.

"Restore Our Future" went up with an ad on South Carolina TV starting on December 27 that touts Romney's record as a businessman and also highlights his efforts to save the 2002 Winter Olympics in Salt Lake City from controversy. The Super PAC isn't willing to describe what kind of future spots it will put up as part of this buy in advance of the South Carolina primary.

News of the ad buy in S.C. was first reported by The New York Times.

Also see:

Santorum to South Carolina: 'Step up'

Romney feared being fired

Paul looking forward to South Carolina, caucus states

Perry makes play for Christian voters in South Carolina

Democrats maintain focus on Romney

Filed under: 2012 • Ads • Mitt Romney • South Carolina
soundoff (17 Responses)
  1. Truth and Nothing But the Truth

    I LOVE IT!!! Let freedom of speech run frre as it should. Thank God the leftists can't keep everybody from expressing their opinions and getting information out to the public.

    January 9, 2012 02:09 pm at 2:09 pm |
  2. westward

    SC, how do you like that 'socialist, liberal governor from the blue state of Mass., who basically wrote 'Obamacare' buying off your state? Romney = Obama's brother of another mother.

    January 9, 2012 02:14 pm at 2:14 pm |
  3. Mikaz

    Sounds like the the country is for sale.

    January 9, 2012 02:18 pm at 2:18 pm |
  4. Gurgi

    @truth, though they try real hard, with the cooperation of a majority of MSM.

    January 9, 2012 02:22 pm at 2:22 pm |
  5. Irma in north Carolina

    I thinbe Romey should go back to Mexico, mexico, maybe he is here illegally

    January 9, 2012 02:23 pm at 2:23 pm |
  6. Joe

    Kind of ironic, isn't it? Republicans nominating a liberal.

    January 9, 2012 02:32 pm at 2:32 pm |
  7. diridi

    Country is already sold out by GOP idiots, to china, and shipped jobs by Bain Capital, by private-equity-capitalist, so called Romney, etc, there is nothing left. Obama is struggling to put all together and straighten the mess of GOP idiots, Trickle down and Iraq War...o.k, Obama2012.
    ps; I am not brainwashed, i can analyze...truth.

    January 9, 2012 02:54 pm at 2:54 pm |
  8. Anonymous

    Karl Rove's Plan to Elect the Next Neocon Robot continues on track, and the media gets to cash in by stirring things up and then selling rebuttal ads.

    January 9, 2012 02:59 pm at 2:59 pm |
  9. Anonymous

    "Let freedom of speech run frre as it should."

    So, do you think those with the most money should have the most "free speech"?

    January 9, 2012 03:00 pm at 3:00 pm |
  10. Rudy NYC

    If it is pro-Romney superPAC, then you can safely bet on the fact that any ads they put out will be false and misleading. They have a perfect record on that count, totally dishonest.

    January 9, 2012 03:03 pm at 3:03 pm |
  11. Thomas

    "Restore Our Future" Mitt or "Winning Our Future" Newt .

    A two trick pony !

    If you like reruns of Lawrence Welk or the 'Osmond Family Show'. . These are your Guy's !

    January 9, 2012 03:04 pm at 3:04 pm |
  12. Gurgi; I am not brainwashed, i can analyze...truth.
    Then why do you do such a poor job of it? You never actually "analyze" anything. You just push Obama, like a typical blind liberal.

    January 9, 2012 03:17 pm at 3:17 pm |
  13. Rudy NYC

    ...touts Romney's record as a businessman and also highlights his efforts to save the 2002 Winter Olympics in Salt Lake City from controversy.
    The SLOC, Salt Lake Organizing Committee, wanted the entire production to be privately funded. It was becoming apparent in the early phases of construction, that donations were not keeping pace with construction costs. Some media outlets were reporting that the SLOC was some $450 million in the hole. Romney came in and "balanced the budget" by finding new donors to help close the deficit gap, and scaling back on some construction plans. The SLOC may have still recieved some public dollars before all was said and done. In other words, the salesman came in and schmoozed it up with some wealthy groups with a high degree of success. In the end, they lost money because of a down economy and fears of airline travel into and around the US.

    January 9, 2012 03:39 pm at 3:39 pm |
  14. Woman In California

    You mean it really wasn't about Obama's policies? (Sarcasm)

    January 9, 2012 03:51 pm at 3:51 pm |
  15. kayla

    wow, all that waste of money, and people are hurting.

    January 9, 2012 03:53 pm at 3:53 pm |
  16. Thomas

    @ kayla

    I second that , what a waste !

    January 9, 2012 04:05 pm at 4:05 pm |
  17. Truth and Nothing But the Truth

    >"Let freedom of speech run frre as it should."
    >So, do you think those with the most money should have the most "free speech"?

    No limits whatsoever should be placed on ANY free speech or it is no longer FREE speech, especially with regards to politics.

    Let it all be said, and let the people sort it out. This country doesn't need censorship in ANY form.

    January 9, 2012 04:26 pm at 4:26 pm |