NBC wants Romney camp to stop airing ad
January 28th, 2012
01:09 PM ET
10 years ago

NBC wants Romney camp to stop airing ad

(CNN) - NBC News is asking Mitt Romney's presidential campaign to stop airing an anti-Newt Gingrich television ad that utilizes an extended clip from their evening news program.

In a statement Saturday, former NBC "Nightly News" anchor Tom Brokaw, who is featured in the ad reporting on Gingrich's 1997 ethics investigation, said, "I am extremely uncomfortable with the extended use of my personal image in this political ad. I do not want my role as a journalist compromised for political gain by any campaign."

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NBC said Romney's campaign did not seek permission before using the clip.

The NBC legal department sent a letter to the campaign demanding the removal of all NBC News material from their advertisements. NBC said similar requests have gone out in the past when other campaigns "inappropriately" used their material.

A source with the Romney campaign said they are in the process of reviewing the letter, but they believe the clip "falls within fair use."

- CNN Political Producer Rachel Streitfeld contributed to this report.

Also see:

Romney: Gingrich debates complaints like 'Goldilocks'

Palin decries GOP 'cannibalism,' defends Gingrich

Romney surrogates shadow Gingrich campaign


Filed under: Ads • Mitt Romney
soundoff (62 Responses)
  1. Fernado

    I't probably i good idea to remove NBC out of the picture it might just help romney.

    January 28, 2012 02:51 pm at 2:51 pm |
  2. Anonymous

    If it is Newt's words are captured, then I think it should be fair use. If it's mostly just Brokaw's words in the ad, then Rmoney is stooping to another low blow.

    January 28, 2012 03:06 pm at 3:06 pm |
  3. Karl Jonas

    Republicans, - oh the great protectors of individual rights - never, ever ask for permission to use other people's copyrighted materials, whether it be news footage or rock songs.

    January 28, 2012 03:08 pm at 3:08 pm |
  4. WiredweirdinSF

    Knowing the liberal bias of the mainstream media, would that happen if Obama or any democrat liberal was using them? NBC and MSNBC are know for their extreme bias, so I really doubt it.

    January 28, 2012 03:09 pm at 3:09 pm |
  5. BeverlyNC

    Republicans are liars, cheaters, and committers of fraud. Think they care about misusing other people's property? They will do ANYHING, say ANY LIE, take away your VOTER rights to try in desperation to win. They cannot be trusted and everytime they mention "values" I wait for God to strike them dead. Christians? That's a joke.

    January 28, 2012 03:11 pm at 3:11 pm |
  6. What?

    Not that I'm defending Romney, but if it has been on the airwaves, why shouldn't any candidate be allowed to use it? It probably falls under Fair Use.

    January 28, 2012 03:32 pm at 3:32 pm |
  7. Peter

    NBC is perfectly within their rights. This broadcast is owned by them, all rights, period. Now, I wonder what the usual group of whackos will say who think everything has an agenda behind it. Will they make the case the NBC is "pro-Gingrich"? Can't wait o hear the theories!

    January 28, 2012 03:32 pm at 3:32 pm |
  8. Pat

    Romney has proven he is a liar. He did not disclose the Swiss bank or Cayman Islands offshore tax haven accounts on fair disclosure when filing for his nominations. But when he was forced to submit his 2010 return he comes back saying I made a small mistake. He is a liar who will cheat & find loopholes to pay less taxes. He should be forced to release his returns from his Bain Capital years. As it already proven this liars disclosures are not reliable and his returns will show more discrepancies and his real tax payments. I bet this scoundrel has paid ionly 3% or 4% i the 1995 to 2005 not the 13% he paid in 2010.

    January 28, 2012 03:43 pm at 3:43 pm |
  9. Rick McDaniel

    Romney isn't likely to comply. He isn't concerned about what's proper or not proper, in any way. He doesn't know the definition of "ethical conduct".

    January 28, 2012 04:01 pm at 4:01 pm |
  10. RD44

    Its public property now Mr Brokaw, we know msnbc is obama's campaign site so quite whining. Maybe they

    could do the commercial with a Bag over your head.

    January 28, 2012 04:16 pm at 4:16 pm |
  11. bill

    the GOP thinks that they are above the law, i hope brokaw sue's the pant's off of them

    January 28, 2012 04:38 pm at 4:38 pm |
  12. Jules

    Dirty stuff, Mitt. I'm voting for the president and can't stand Gingrich, but this is dirty stuff as it affects the journalist, as well. This was a reporting of the news – use headlines from the newpapers if you must, but using the image and words of a journalist is dirty politics for everybody.

    January 28, 2012 04:44 pm at 4:44 pm |
  13. Data Driven

    Even though I disagree politically with Newt, I think this is a Fair Use issue and as such the Gingrich campaign has the right to use Brokaw's image. If you feel uncomfortable having your image or words used in an ad for a political campaign, don't be a newscaster.

    January 28, 2012 04:48 pm at 4:48 pm |
  14. bill

    funny nbc wants romney to pull ad with tom brokaw, but nbc is running the ad on television

    January 28, 2012 04:50 pm at 4:50 pm |
  15. DENNA

    Can't blame them. They don't want any Newt on them. Criminy, Newt is one nasty man. I can't see how this man has had three wives. He makes my skin crawl and he sounds like a woman when he talks.

    January 28, 2012 05:37 pm at 5:37 pm |
  16. Thomas

    Former NBC "Nightly News" anchor Tom Brokaw is extremely uncomfortable with the extended use of my personal image in this political ad being used by Mitt Romney.

    Was or has the image been digitally manipulated ? If not then it's part of history , run it .

    Tom Brokaw just doesn't want to look like old news.

    January 28, 2012 06:44 pm at 6:44 pm |
  17. batjones

    I thought Romney was in favor of strengthening enforcement of American copyright laws. Forget Chinese pirating, maybe we need to shut down Republican presidential campaigns. – lol

    January 28, 2012 07:09 pm at 7:09 pm |
  18. mecambridge

    So the Romney camp refuses to remove it....my how easily they flaunt what could be a copyright issue. I guess Mitt doesn't really care as long as he feels it will buy his way into the WH. Not a good idea to make enemies with NBC.

    January 28, 2012 07:21 pm at 7:21 pm |
  19. gt

    come on Tom you work with al shartpton and all the crap that guy has said and done...this should not hurt you.......

    January 28, 2012 07:23 pm at 7:23 pm |
  20. Ramesh Shrestha

    NBC should slap them with lawsuit; only then will they know whether it was a fair us or an infringement of copyright.

    January 28, 2012 08:03 pm at 8:03 pm |
  21. Ramesh Shrestha

    NBC should slap them with lawsuit; only then will they know whether it was a 'fair use' or an infringement of copyright.

    January 28, 2012 08:03 pm at 8:03 pm |
  22. Fla Pete

    If I were Tom Brokaw,I would sue that Superpac,showing them some NBC power.They should have asked for approval first, the gentlemanly way,but I forgot ,they're the ones bullying the airwaves with their trash.In Florida,its every other ad,I'm having nightmares,better than some OuterLimits scifi shows,I used to watch.NBC show some muscle,don't wait till they decide,take the fight to them.Repubs already change votes at polling places,despose of votes,aka Jeb Bush.Facts ,check with Diebold machines investigated in Florida,hit Kerry ,vote went to Bush,FACT...So lets take the fight to Repubs,before they truelly ruin this country,rich men with egoes shouldn't run for office,period...

    January 28, 2012 09:32 pm at 9:32 pm |
  23. FIELD1stSGT

    Don't worry Tom the traitor. You name will not be any more compromised than it already is you communist supporter. Now backer of the traitor to this country, Obama.

    January 28, 2012 09:39 pm at 9:39 pm |
  24. Dennis

    NBC obviously prefers that Gingrich be Obama's opponent instead of Romney. NBC is so pro-Obama. it shouldn't even be considered journalism. I say good for Romney.

    January 28, 2012 09:39 pm at 9:39 pm |
  25. Diane

    Journalist's roles have been compromised by Obama since he was elected. What's the problem Tom? The public happens to miss its free press and have been saying so for years now. Only when conservatives see the hypocrisy of your roles and bring them forward to air do we hear a word from the democratic "journalists".

    January 28, 2012 10:32 pm at 10:32 pm |
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