Romney would consider pulling NBC ad
January 30th, 2012
09:14 AM ET
11 years ago

Romney would consider pulling NBC ad

(CNN) - Mitt Romney said Monday he would consider removing a television ad produced entirely from a clip of NBC's evening news program, though the candidate wouldn't say definitively he would take the ad down.

"We'll sit down with the lawyers, talk to the folks at NBC, and make a decision on that front," Romney said on NBC's "Today."

Follow the Ticker on Twitter: @PoliticalTicker

He added, "Obviously this was not something taken from hidden files. This was on the evening news. So it should hardly come as a revealing piece for people who watch it."

The ad in question is produced wholly from a 1997 clip of NBC "Nightly News" in which anchor Tom Brokaw announced the House Ethics Committee's decision to penalize then-Speaker Newt Gingrich. The ad began airing Friday, and received an enormous amount of media attention over the weekend. Romney's campaign said Saturday they believed the clip "falls within fair use," meaning it doesn't violate copyright laws.

In a statement Saturday, Brokaw said he was "extremely uncomfortable" with the ad, adding, "I do not want my role as a journalist compromised for political gain by any campaign." NBC's legal department sent a letter to Romney's campaign requesting all NBC material be removed from their political advertisements.

Romney said the ad was part of a larger move by his campaign to fight more aggressively against Gingrich's attacks, saying the experience of losing South Carolina sparked a new fierceness in his operation.

"We were being whaled on by Speaker Gingrich and didn't respond well in South Carolina," Romney said. "So we decided to respond. We made it clear if people want change in Washington you have to bring in someone from outside Washington. Both the change in tactic as well as the message have had a real impact in Florida."

On Fox News' "Fox and Friends," Romney said his rival's own negative attacks revealed a degree of desperation.

"You know, desperate times, I guess," Romney said. "It really has been very sad and painfully revealing about the speaker to see him railing on like this. It helps us understand why it is that of the hundreds of people that worked with him as speaker, only a handful are willing to support him."

Also see:

Gingrich supporter trails Romney

Romney holds 14-point lead over Gingrich in new Florida poll

Filed under: 2012 • Florida • Mitt Romney
soundoff (19 Responses)
  1. Jerry from Dallas

    Romney is running extreme negative campaign against Newt but this will not work against Obama. He will need to be truthful and factual. Americans demand REAL PLAN WITH FIGURES not this negative red meat campaign Romney is talking about. He must prove his distance from Republican party that we know. He is now flip flopping his immigration hard line! Is it because its Florida? This guy can't be trusted!

    January 30, 2012 09:26 am at 9:26 am |
  2. steven harnack

    The Repupublicans have become so mean and nasty over the last 4 years that they have forgotten how to be decent people and just do the right thing.

    January 30, 2012 09:37 am at 9:37 am |
  3. logicnLA

    There is a diference in using a news braodcast and editing one for your own purposes. Kind of like the facts he uses on the campaign trail. seems to find his comment the most misleding or outright false than any other candidate. I don't know any real Mormons that do those things.

    January 30, 2012 09:37 am at 9:37 am |

    Mitt Romney: a flip flopper as well as an intellectual property thief.

    January 30, 2012 09:40 am at 9:40 am |
  5. Dr. Cole

    Like we didn't already know that Speaker Gingrich couldn't handle the kitchen. He can do and say bad things about everyone else, but anyone saying bad things about Gingrich makes Gingrich a little grouchy and tantrumish. If you can't stand the heat get out of the kitchen, that's what I was always taught.

    January 30, 2012 09:40 am at 9:40 am |
  6. Publius Novus

    "We'll sit down with the lawyers, talk to the folks at NBC, and make a decision on that front," Romney said on NBC's "Today." This from a man who touts himself as the "decisive business leader." Sounds like Mr. Romney doesn't make a move without his lawyers. We hear much the same thing from Mr. Romney when questions are asked about his finances, foreign bank accounts, and employment of illegal aliens. He'll talk it over with his lawyers and let us know.

    January 30, 2012 09:41 am at 9:41 am |
  7. CT Yank

    I don't see how the use of a clip from a news broadcast is any different than quoting a newspaper headline, or other written news item. Brokaw was merely reporting a factual event, not offering a commentary on it. If it falls within Fair Use guidelines, it shouldn't be a problem. It's not as if the story was not reported in multiple media outlets, or is not available on the web.

    January 30, 2012 09:43 am at 9:43 am |
  8. GI Joe

    He'll change his mind tomorrow.

    January 30, 2012 09:48 am at 9:48 am |
  9. Gurgi

    Looks like Romney is taking a page from Obama's playbook. Passive agressive.

    January 30, 2012 09:54 am at 9:54 am |
  10. ST

    Considering!!! Why not pull it straight away? This man will do anything in order to win. His actions are not anyone who is smart would take. God forbid, if he is a nominee, he will not be able to convince the group he is betraying now, to join and support him.

    January 30, 2012 09:56 am at 9:56 am |
  11. westward

    Romney is looking more like George W. Bush every single day. The guy is a weak, non-transparent corporate puppet with NO plan for the middle class or economic plan that is different from the previous administration, but he has a war he is selling very hard. Who would have thunk that a Bush re-do would be what anybody would be looking for after all he put us through.

    January 30, 2012 09:59 am at 9:59 am |
  12. Alan J

    You can see that Romney the Flipper will go to any lengths to win! Sorry dude you will lose to Barack Obama

    January 30, 2012 10:01 am at 10:01 am |
  13. Larry Linn

    Copyright infringement and plagiarism via editing nullifies Romney’s position that he is superior to Gingrich in ethics.

    January 30, 2012 10:02 am at 10:02 am |
  14. Jimbo

    Brokaw needs to shut his piehole! This ad does fall within "fair use" policy because it merely states facts. Too many people have extremely short memories and don't realize how corrupt Gingrich was then, and probably still is.

    January 30, 2012 10:07 am at 10:07 am |
  15. Jules

    You know what I think, with the way Romney is trying to steamroll Gingrich, I wouldn't be shocked if Gingrich decided to do some mischief of his own to make sure Romney is never president such as mount a third party bid. Romney does not play nice at all. I'm sending more money to Obama 2012

    January 30, 2012 10:26 am at 10:26 am |
  16. Rudy NYC

    Doesn't Gov. Romney have any respect for copyrights on intellectual properites and the rule of law? Or does he feel that he is above the law? That his money gives him the power to trump the law because anyone can be bought for a price? I've got news for the Governer, that's what it looks like from where I am standing and it's pretty crowded over here, too.

    January 30, 2012 10:27 am at 10:27 am |
  17. ThinkAgain

    Why does Mittens need to "sit down with the lawyers"? Tom Brokaw said, "I do not want my role as a journalist compromised for political gain by any campaign." What is it that you don't get, Mittens?

    But then again, Mittens made his millions off of using people for his own gain. Just ask all the laid-off Americans who lost their jobs and saw their companies destroyed so Mittens and his financial partners could build multiple mansions and live off their "investment" income, paying only 15% a year on it in taxes.

    January 30, 2012 10:42 am at 10:42 am |
  18. malabar

    Hahaha, ton brokaw is just pissed because he is a dem and thnks everyone still believes journalists are objective. nowadays, u knw exactly how every news anchor votes by their tone and body language if not outright cheerleading or disgust while covering anythng political. and btw, debbie w. schultz and her connection of the tea party and jared loughner was brilliant, maybe a republican could use the same disgusting tactic and expose the lefts hypocricy for the 2 millionth time. oh, wait . . . hahahaha

    January 30, 2012 10:43 am at 10:43 am |
  19. Tanja

    Sounds like a repub.....they also back China's counterfeit goods market.

    January 30, 2012 10:45 am at 10:45 am |