Obama campaign: Romney won Florida on negative ads
February 1st, 2012
06:00 AM ET
11 years ago

Obama campaign: Romney won Florida on negative ads

(CNN) – One day after Mitt Romney’s Florida primary win, President Barack Obama’s re-election campaign remains focused on painting the former Massachusetts governor as an unpopular Republican candidate.

In a memo addressed to interested parties and given to CNN by the campaign, deputy campaign manager Stephanie Cutter attributed Romney's victory to the bombardment of negative ads run in the state by his campaign, as well as by the super PAC supportive of his candidacy, Restore Our Future.

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“It’s difficult for Romney to claim Floridians voted for him rather than against his opponents, since less than one-tenth of one percent of the ads in Florida promoted Romney positively,” Cutter wrote.

The contest in Florida has been the most negative campaign on record, according to a group tracking political ads in the Sunshine State. Analysis from Campaign Media Analysis Group (CMAG) shows a whopping 92% of ads airing in Florida over the past week were negative.

Of the 3,276 ads Romney’s campaign ran, 99% were attacking another candidate. Meanwhile, all of the 4,969 spots from Restore Our Future were negative.

In the memo, Cutter argued Romney has poor favorability ratings among independents and said the former governor will have a tough time as he heads to western states that hold their contests in the coming weeks.

“As the Republican race now moves to Nevada, Romney’s out-of-touch positions on housing, seniors’ health and immigration – as well as his lonely support of the Yucca Mountain project Nevadans overwhelmingly oppose and President Obama ended – will continue to repel the very voters who will decide the White House,” Cutter wrote.

Also see:

Gingrich camp pulled in $5 million in January

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Gingrich sued for using 'Eye of the Tiger' in campaign

Florida primary 'the most negative campaign ever,' says media group

Filed under: 2012 • Florida • Mitt Romney • President Obama • Stephanie Cutter
soundoff (223 Responses)
  1. S.B. Stein E.B. NJ

    I can see that. He took a few in South Carolina and gave so many more back. Where are his positive ideas? We've heard his negative ones; repeal this, Obama failed to do that. I don't know what he really wants to do other than cut taxes for the wealthy and remove regulations willynilly which makes no sense. If he really wants to lead, say something that will get people to move to his cause. I haven't been moved because he has said so many things and been so many places on the position spectrum.

    February 1, 2012 07:19 am at 7:19 am |
  2. FedUp

    Yeah, and your point is....? This is Romney, in my opinion. He is "entitled". Why would he be nice if someone was going to crash his little party? Won't get my vote for your little party, Mitt.

    February 1, 2012 07:31 am at 7:31 am |
  3. diridi

    This election is about Rich v. Middle Class. Banning Social Security, Medicare, Health care v. Entitlements needed here. etc,

    February 1, 2012 07:31 am at 7:31 am |
  4. diridi

    Shame on florida...they reap it.

    February 1, 2012 07:32 am at 7:32 am |
  5. FedUp

    When you haven't got a record to be proud of, you run on negatives of the others.

    February 1, 2012 07:32 am at 7:32 am |
  6. T'sah From Virginia

    ►TRENDING: Obama campaign: Romney won Florida on negative ads◄
    But we're NOT going to CRY about it and should stick with HIS fad
    Romney set the stage on how “behind the stage” he can be
    And he will keep it going until he meets his defeat and destiny

    We already have a sense on how Romney attacks
    He’s slyer than the ginGRINCH and will stab you in the back
    So the longer they keep this battle under the stars
    President Obama will hit them back with “No Holds Barred”
    (I think it’s “barred”…lol)

    Obama 2012!!!

    February 1, 2012 07:34 am at 7:34 am |
  7. Mike

    While I don't agree with the negative campaigning, in fact hate it...I seem to remember the same thing happening during the democratic and presidential campaigns last election. So before anyone from any candidates "camp" says anything about anyone, take a look back on what has already been done, or said by your candidate. This whole article is a type of negative campaigning in, and of itself. This is why the American Public is sick of politics.

    February 1, 2012 07:37 am at 7:37 am |
  8. Dave

    And the Obama campaign is correct. Romney ran a filthy campaign in Florida and I'm sure he won't stop now. Now we'll see if the spoiled, entitled brat can take it as well as he dishes it out.

    February 1, 2012 07:44 am at 7:44 am |
  9. Debby

    I am independent and will vote for Romney. As far as Nevada Romney will sweep that state also. Let the games begin as they say in the Olympics.

    February 1, 2012 07:45 am at 7:45 am |
  10. pattha

    hmm. Funny for the Democrats to say that about the Republican candidate. Many folks who voted across party lines for Obama in '08 did it for the same reasons. They disliked Obama less than McCain. And I suppose the negative ads run in support Obama in '08 aren't the same and Obama will pledge not to allow super PACs to campaign for him in '12. Some how I doubt it. Politics in America ain't it grand. Its okay for Obama to do it; but dirty politics when others use the same tactics. So it seems like it will be another election cycle where we get to go decide who is the least dirty politician and vote for him.

    February 1, 2012 07:46 am at 7:46 am |
  11. Lisbeth

    Frankly I think a lot of people will vote against anyone running against Obama in November.

    February 1, 2012 07:47 am at 7:47 am |
  12. Tony

    I feel sorry for the Republican voters, including the Tea Party people, who have yet to to vote in the Republican primary. They have been told by their party that their votes don't matter. The Republican establishment is ramming the person who enacted the model for Obama's health care plan down their throats. Make you wonder how much the Republican establishment really believes the socialism nonsense it has been feeding to the Republican base. Is socialism bad when Obama does it at the national level but OK when Romney does it at the state level?

    February 1, 2012 07:47 am at 7:47 am |
  13. cecilia

    we have not seen anything yet – just wait until the Mitt and his minions of Corporate givers get behind and smear campaign to end all smear campaigns – there is no level too low for a Republican to travel in order to win the White House. and if enough foolish uneducated people are exposed to enough TV, Rush, smear ads and Faux News – they will vote for the meanest badest man on the ticket – cause the love their politics mean

    February 1, 2012 07:48 am at 7:48 am |
  14. duke5343

    Obama is going to do & say ANYTHING to get reelected- he wil have ACORN out in full force- the Race card is going to be thrown down REAL hard over and over

    February 1, 2012 07:54 am at 7:54 am |

    Keep on with the negative ads Mitt; they won't help you against Obama. He can outspend you 14 – 1.

    February 1, 2012 08:00 am at 8:00 am |
  16. king

    These repubs cut cut cut, and no tax hike will damage America. They will destroy our middle class demand power, and since China have 6 time more spenders than Americans, how can we compete with them when the repubs destroy our middle class spenders and bring down working wages to China and India. The repubs will push money to the rich and have them trickle down 10 dollar an hour jobs, causing 2 and 3 working folks to house pool just to pay a single house margage.

    February 1, 2012 08:02 am at 8:02 am |
  17. Ryan

    The only people that Mitt is unpopular with is the Mexican Drug Cartel that is financing Obama campaign.

    February 1, 2012 08:06 am at 8:06 am |

    He won't be able to just run negative ads against the President. However, the President can run as many negative ads as they choose. All they have to do is choose from the list of videos in the GOP primary library.

    February 1, 2012 08:08 am at 8:08 am |
  19. Nick

    An administration that is forcing those of religious faith to violate their conscience, that has added $7 trillion in debt in just three years, that lost $600 billion plus of tax payer money to green energy companies of campaign donors, that killed a police officer in Fast & Furious, that constantly tries to divide the country instead of unite, has no room to talk. Hope and change...HAH!

    February 1, 2012 08:10 am at 8:10 am |
  20. Ryan

    Obama should realize all of America is negative on his job as President.

    February 1, 2012 08:17 am at 8:17 am |
  21. John

    I am am ardent Obama supporter but I tell his people this, don't go there. He thumped Gingrich because Gingrich himself went off the wall in every direction including negative. Gingrich did it to himself. Romney, and everyone else too, needed only to show the real Gingrich to scare off people who could see for themselves (in the debates) how kooky Gingrich was. And how un-electable. They came to Romney thinking only of having somebody who WAS electable.

    I worked for the Obama election in 2008 and we were not even allowed to state our own opinions about McCain and Palin, lest we sound like our campaign was negative. I strongly suggest to President Obama he maintain that manner. Do not denigrate Romney or say he only won by being mean. Just expose his policies, like that his tax ideas shift even more of the tax burden from top wage earners to the actually poor, per that analysis by the Tax Policy Center. We can all figure out for ourselves the meanness in such policies.

    February 1, 2012 08:18 am at 8:18 am |
  22. Rudy NYC

    Insightful observation. The ads were aimed at convincing voters to against someone, instead for someone. No one really knows what Mitt Romney stands for except a lot rhetoric. "I worked as CEO of Bain Capital and we created jobs. But, I will not divulge any details." Go read Bain Capital's mission statement. Lots of stuff about returns on investments, etc. Nothing about job creation. When you stop and think about it, jobs are an additional expense that cuts into net profits.

    February 1, 2012 08:19 am at 8:19 am |
  23. Dean

    Obama...now there's the pot calling the kettle black.

    February 1, 2012 08:20 am at 8:20 am |
  24. Terry

    GOP Leadership is in trouble.

    February 1, 2012 08:21 am at 8:21 am |
  25. Ryan

    Love Mitt! Love Mitt!

    February 1, 2012 08:25 am at 8:25 am |
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