Obama campaign: Romney won Florida on negative ads
February 1st, 2012
06:00 AM ET
11 years ago

Obama campaign: Romney won Florida on negative ads

(CNN) – One day after Mitt Romney’s Florida primary win, President Barack Obama’s re-election campaign remains focused on painting the former Massachusetts governor as an unpopular Republican candidate.

In a memo addressed to interested parties and given to CNN by the campaign, deputy campaign manager Stephanie Cutter attributed Romney's victory to the bombardment of negative ads run in the state by his campaign, as well as by the super PAC supportive of his candidacy, Restore Our Future.

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“It’s difficult for Romney to claim Floridians voted for him rather than against his opponents, since less than one-tenth of one percent of the ads in Florida promoted Romney positively,” Cutter wrote.

The contest in Florida has been the most negative campaign on record, according to a group tracking political ads in the Sunshine State. Analysis from Campaign Media Analysis Group (CMAG) shows a whopping 92% of ads airing in Florida over the past week were negative.

Of the 3,276 ads Romney’s campaign ran, 99% were attacking another candidate. Meanwhile, all of the 4,969 spots from Restore Our Future were negative.

In the memo, Cutter argued Romney has poor favorability ratings among independents and said the former governor will have a tough time as he heads to western states that hold their contests in the coming weeks.

“As the Republican race now moves to Nevada, Romney’s out-of-touch positions on housing, seniors’ health and immigration – as well as his lonely support of the Yucca Mountain project Nevadans overwhelmingly oppose and President Obama ended – will continue to repel the very voters who will decide the White House,” Cutter wrote.

Also see:

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Florida primary 'the most negative campaign ever,' says media group

Filed under: 2012 • Florida • Mitt Romney • President Obama • Stephanie Cutter
soundoff (223 Responses)
  1. Steve

    How do you think Obama is going to win reelection

    February 1, 2012 09:46 am at 9:46 am |
  2. Mindie in Indie

    Rommeny is the man to beat Obama.....
    do we really have to remind you of all the great policies and plans our great President has put in place and is already starting to help the struggling Americans. The economy is coming back – jobs are opening up – jobs are coming back to USA – US export markets are up – USA is #1 in auto sales – USA's enemy #1, #2 #3 gone – al quada is weakening – why would anyone want to go 'back' to the failed GOP policies o the last 3 decades.

    February 1, 2012 09:47 am at 9:47 am |
  3. SEAL Team Alpha and Omega

    Romney is a job-ending robot set on auto-pilot. He pretends to be for the middle-class, but this is a lie. He is a liar and cheater afraid to talk about his role as a bishop in the Mormon church, Mormons believe that Jesus was just a man without a sinless nature and just as flawed as Mitt Romney, who should change his name to Mitt Robbed-me because he made his fortune by shuttong down businesses and raking in millions in profits off of others' misfortunes.

    February 1, 2012 09:47 am at 9:47 am |
  4. Mindie in Indie

    oh come on Dew – you don't really believe that.

    February 1, 2012 09:48 am at 9:48 am |
  5. clarke

    To atypical, thanks for the post, you said it all.

    February 1, 2012 09:49 am at 9:49 am |
  6. hmcgjskg

    Ha! Like Obama is gonna be playin by the rules in Nov. Please, don't you understand? it doesn't matter for Romney. The guy is WEALTHY. WEALTHY. He can afford (punned on purpose) to lose in Nov. He will survive. Now, you, your family and this nation won't.

    February 1, 2012 09:49 am at 9:49 am |
  7. NVa Native

    Rommeny is the man to beat Obama. The liberal media should look at the dismal record of this president: national debt, unemployement, failed policies, he doesn't lead, he does not take any responsibilities. His answer is always "it Bush's fault." Mr. Obama your record speaks by itself.
    I know for some it's comforting to have political ideas manufactured and presented to replace fact and history ~ but don't expect those who think for themselves to follow your insanity. Re-establishing the GOP government that was just voted out the last election after almost ruining our country will not be allowed to happen by the majority.
    President Obama’s policies saved our country and the thinking majority knows this. The GOPTees seem to be addicted to the corrupt media presented by the 1%’s “for profit machine”.

    February 1, 2012 09:51 am at 9:51 am |
  8. Sniffit

    What's a "slam" about this? They pointed out a bare bones FACT. It's not opinion, just a statistic and the obvious result of that statistic: almsot all the ads were negative, so it's difficult to say it was a vote for Mittens as opposed to a vote against Newtered and Santorum et al.

    February 1, 2012 09:52 am at 9:52 am |
  9. Mindie in Indie

    GOP candidates are so flawed – liars, cheaters, frauds, offshore their money so they don't have to pay US income taxes, race baiting, favoring the rich, favoring the wealthy corporations, gutting medicare and social security, continuing failed wars, starting new wars.
    Why would anyone in their sane mind vote for another GOP.

    February 1, 2012 09:52 am at 9:52 am |
  10. mike

    Who called Clinton a Racist??? Thats positive way of winning an election!

    February 1, 2012 09:52 am at 9:52 am |
  11. rs

    Negativity is all the GOP has- hate the middle class and poor, fear foreign countries that aren't a threat, fear Muslims, and on and on.
    They don't even have candidates that are real. Both Gingrich and Romney are incredibly rich (Romney makes one day in interest what I make pre-tax in a year). Please don't tell me either of these guys can relate to working Americans.

    February 1, 2012 09:56 am at 9:56 am |
  12. Alois

    More propaganda from the corrupt obama administration .Besides loser obama dosent't like it when they get beat at their own game.

    February 1, 2012 09:57 am at 9:57 am |
  13. shadgerami

    Obama,what a joke......how anyone in the right mind would support this loser>

    February 1, 2012 09:58 am at 9:58 am |
  14. gg

    mitt the corp. vampire if you think the housing scam was a money maker for the chosen few,you have seen nothing yet

    February 1, 2012 09:59 am at 9:59 am |
  15. gt

    here is a great commerical...have you ck your 401 k ... your house value..or how many of your friends have or lost jobs the past 4 yrs.... negative ? or the facts...

    February 1, 2012 09:59 am at 9:59 am |
  16. Four and The Door

    A. Goodwin
    ... Do you REALLY think Romney could give the same SOTU address as Obama did last week? Do you really think Romney could do better than Obama has?
    Not the same, but better, more honest and not such partisan dribble. It was an empty speech, heavy in political rhetoric and lacking in insight, responsibility, plans and execution. And what a circus, bringing in Warren Buffet's secretary to make a poorly conceived point about capital gains tax rates. Washington has officially become dumbed down. It's election season and Obama is absolutely not playing to the most intelligent voters. Apparently Axelrod has Obama convinced that Americans on the whole are not that bright. He will find out that's not the case.

    February 1, 2012 10:00 am at 10:00 am |
  17. shadgerami

    Obama is the most flawed us president there is .

    February 1, 2012 10:02 am at 10:02 am |
  18. MidWestern Boy

    Mike is right on target with his analysis of the negative 2008 campaign run by Mr. Obama against Bush. Of course, Mr. Obama had no accomplishments and no record to run on so his was a safe and effective strategy. Now we get the hordes of Democrat supporters with very convenient memories, complaining about negativism. Don't make me laugh.

    February 1, 2012 10:02 am at 10:02 am |
  19. ardee123

    This is the plan to demonize the opponent so that the dismal administration record on high unemployment,high poverty, high bankruptcy os overlooked.

    February 1, 2012 10:03 am at 10:03 am |
  20. Jeff

    Reagan won by being positive: is that to be found anywhere in the DEM lexicon? Nope.
    Remember 08'? Obama was as much of a mudslinger as the rest of them.

    February 1, 2012 10:04 am at 10:04 am |
  21. The Real Tom Paine

    Ah, Gurgi: what what kind of mushrooms have you been eating to think this failed one-term governor who has spent more time running for office than actually serving in one is up to the job? Face it, your bench is weak, you have no new ideas, and the Cayman Kid drove independents away from his side in droves with his ads. Enjoy the FOX Koolaide while it lasts, before Uncle Rupert is deported.

    February 1, 2012 10:05 am at 10:05 am |
  22. Danny A. Moose

    Isn't criticizing someone for negative campaigning sort of a negative campaign tactic in and of itself?

    February 1, 2012 10:06 am at 10:06 am |
  23. mikle

    Obama just small communist agitator . His policy very bad for America. I vote for him in 2008, but I want my vote back.

    February 1, 2012 10:07 am at 10:07 am |
  24. JWR

    Romney did create jobs.....overseas. He is negative on America: "let the auto industry go bankrupt", "let the foreclosure process proceed". IMO these are comments from someone who is disconnected from mainstream America!

    February 1, 2012 10:10 am at 10:10 am |
  25. mikle

    Negative campaign? who say it? Obama? For 3 years Obama talk about Bush and talking. Obama with no achievement will just bla-bla-bla.

    February 1, 2012 10:11 am at 10:11 am |
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