Pro Romney PAC weighs in with major ad buy
February 14th, 2012
04:42 PM ET
11 years ago

Pro Romney PAC weighs in with major ad buy

Washington (CNN) - As Mitt Romney faces a newly energized Rick Santorum, the super PAC supporting Romney, Restore Our Future, is weighing in this week with a major ad buy of more than $1.5 million, the group told CNN Tuesday.

Besides the $640,000 in additional ad time it bought in the key battleground of Michigan, which CNN reported Monday, the group also purchased an additional $121,000 in Arizona. Santorum has vowed to campaign aggressively in Michigan and in Arizona both of which vote in two weeks on Feb. 28th.

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As part of its new campaign, Restore Our Future purchased an additional $252,000 in campaign spots in Ohio. Because of its blue collar population, the Santorum campaign is viewing the Buckeye State as an attractive target where it thinks the former Pennsylvania senator can do well. It is the state with the largest number of delegates up for grabs on Super Tuesday, March 6.

The super PAC also showed its financial advantage by making buys in three other Super Tuesday states: $184,000 of broadcast, cable and radio time in Tennessee; $118,000 of broadcast time in Georgia; and $40,000 in broadcast time in Oklahoma.

Besides Michigan, the group's new ad purchases begin Wednesday. Restore Our Future is not saying if its ads will take aim at Santorum and/or Newt Gingrich or tout Romney. Most of its spots have been blistering criticisms of Romney's opponents with the chosen target depending on who was perceived as the major threat at the time.

Recently the super PAC has aimed its muscle solely at Gingrich because he was seen as the more dangerous opponent.

With the prospects of a Republican nomination fight going well beyond next month's Super Tuesday, the super PAC also purchased more than $150,000 of broadcast time in Alabama and Mississippi, both of which vote on March 13th. This could also be an attempt to preemptively try to weaken Gingrich in the region considered a key base for support.

Compared to the other super PACs supporting candidates, Restore Our Future has dramatically outraised and outspent them.

You can follow Kevin Bohn on Twitter @KevinBohnCNN.

Also see:

Romney seeks to unite conservatives

Protestors disrupt Santorum event, get arrested

National Review calls for Gingrich to leave race

Pro-Romney super PAC increases buy in Michigan

Filed under: 2012 • Ads • Mitt Romney
soundoff (13 Responses)
  1. Anonymous

    The GOBP motto: When ya can't win with policy or personality, beat em with money!

    February 14, 2012 04:46 pm at 4:46 pm |
  2. David

    Mitt sure wants to buy the election. Policies do better at selling a candidate and he has proposed nothing specific but talking points.

    February 14, 2012 04:50 pm at 4:50 pm |
  3. Independent in NC

    @David, I agree.

    February 14, 2012 05:10 pm at 5:10 pm |
  4. Better

    I don't want any of the 3 GOP contenders (sorry Paul, not happening) to have even a shot at the Presidency. But if you have to choose between 3 evils, pick the lesser one. Romney may be lacking personality and be a flip-flopper, but that's a far better option than let's-create-a-theocracy Santorum and baggage-ridden, psychotic and corrupt Gingrich.

    February 14, 2012 05:16 pm at 5:16 pm |
  5. DENNA

    Beat Obama! Beat Obama! Is that ALL they want? If one of them gets the great gift of being elected, what are they going to do for the voters? I don't trust one of them. At least with President Obama, we know what we are getting. Actually, with any GOPer, we know what we are getting. We will get more of what was done to us before. OBAMA/BIDEN 2012!!!!

    February 14, 2012 05:19 pm at 5:19 pm |
  6. Larry in Houston

    he needs to get a withdrawl slip from the caymans – about 1 billion should do it.

    February 14, 2012 05:20 pm at 5:20 pm |
  7. R

    Quick show of hands; how many of you will voice the same disapprovement when Obama spends 1.5 Million for ads?

    It should be unconscionable for anyone – Republican or Democrat – to spend large sums of money on something so trivial.

    February 14, 2012 05:30 pm at 5:30 pm |
  8. Indy

    How severely conservative of Romney to buy an election and go over budget by $640K in Michigan. The Tea Party must be peeing their pants about this over spending severely conservative candidate.

    February 14, 2012 05:31 pm at 5:31 pm |
  9. Sniffit

    Much like the white people portrayed raising their hands to say "how" to every native american they meat in old movies, basically because they were culturally ignorant fools who had no understanding of the people they were talking to, Mittens is raising his hand in the photo above and saying "how" to the middle class.

    February 14, 2012 05:36 pm at 5:36 pm |
  10. Anonymous

    "It should be unconscionable for anyone – Republican or Democrat – to spend large sums of money on something so trivial."

    So have you signed any petitions or gotten involved in reversing Citizens United? Do you support publicly financed elections?

    February 14, 2012 05:52 pm at 5:52 pm |
  11. Slightly Left of Center

    "Thanks for the trust fund, daddy. Can we get more? Oh, and we love you."

    February 14, 2012 06:28 pm at 6:28 pm |
  12. Woman In California

    I tried not to laugh but I watch those Randolph Scott movies and that is funny

    February 14, 2012 06:53 pm at 6:53 pm |
  13. EMJ

    I know it sounds silly but why can't the other candidates find a way to take the air out of Romney's mega million stupid pacs by convincing people what the losers are doing. It didn't work for Gingrich but why not start having commercials that announce the amount of time Romney & the millions his pac is spending on attack ads while offering nothing positive or substantial. Ever seen 2 Broke Girls? At the end of every episode there is a cash register increasing in amount of the running total based on how much they earned. Picture a commercial run once a day that keeps a running dollar amount these pacs are using to destroy people. Then show a blank piece of paper and say this is Romney plan for the economy. MMMM memo to the president...

    February 14, 2012 08:30 pm at 8:30 pm |