Restore our Future ad lauding Romney similar to ad from 2008 campaign
February 23rd, 2012
03:50 PM ET
10 years ago

Restore our Future ad lauding Romney similar to ad from 2008 campaign

(CNN) - The independent organization supporting Mitt Romney's presidential campaign released an ad Thursday detailing the candidate's role in helping find the lost daughter of a former colleague.

Restore our Future, a super PAC that has spent millions boosting Romney's candidacy, said the television ad would run statewide in Arizona and Michigan ahead of the states' February 28 primaries.

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Called "Saved," the spot is nearly identical to an ad released by Romney's presidential campaign in 2007. The earlier ad had a different title – "The Search" – but other elements are the same, including the music and an interview with Robert Gay, described as Romney's former business partner.

Some of the photos of Romney have been updated, but older photos showing Romney with slightly darker hair are still used in the latest ad. The new spot has also been converted to a 16×9 aspect ratio, compared to the older spot which was produced in the 4×3 ratio (think high definition width versus the boxier old standard).

"My 14-year-old daughter had disappeared in New York City for three days. No one could find her," Gay says in both ads. "My business partner stepped forward to take charge. He closed the company and brought almost all our employees to New York. He said, 'I don't care how long it takes. We're going to find her.'"

Gay goes on to identify Romney as the man responsible for helping organize the search.

According to a 1996 article from the New York Daily News, Melissa Gay went missing after attending Fantasia-2, a rave on New York's Randalls Island. The article notes that Robert Gay's firm, Bain Capital, shut down in order to allow employees to help search for the missing girl.

Romney helped found Bain Capital in 1984, and was CEO of the firm until 1999.

Melissa Gay was later found in the basement of a home in New Jersey, where she had been hiding unbeknownst to the home's owners for six days.

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Filed under: 2012 • Ads • Mitt Romney
soundoff (15 Responses)
  1. Anonymous

    What does that have to do with Rmoney's (lack of) viable ideas for America?

    February 23, 2012 04:09 pm at 4:09 pm |
  2. Truth and Nothing But the Truth

    He's a take charge and get things done kind of guy. He's proved it over and over. The guy has class.

    February 23, 2012 04:15 pm at 4:15 pm |
  3. Rudy NYC

    The story is not exactly something that I would want to go around boasting about. I am sure it would be might impressive to the guys at the country club. But, most middle class Americans do not discuss stuff like that. You are basically gossiping about someone else's kid, which people do. But, not in a video ad for your presidential campaign.

    I haven't see it yet, but are the trees the right height?

    February 23, 2012 04:16 pm at 4:16 pm |
  4. Texas Doc

    Wow, and it did so well for him in 2008. America is waking up tp the kind of guy Mitt really is, and guess what they do not like what they are all.

    February 23, 2012 04:22 pm at 4:22 pm |
  5. Rudy NYC

    Truth wrote:

    He's a take charge and get things done kind of guy. He's proved it over and over. The guy has class.
    Your record is skipping. You said the same thing about Newt, Herman, Good Hair, and even Bad Hair. The latter would be Donald Trump, and former would be Rick Perry. Would you say the same thing about Jeb Bush, were he the nominee?

    February 23, 2012 04:24 pm at 4:24 pm |
  6. diridi

    Just watch on Youtube, type "When mitt romney went to town". He has shipped all the jobs to CHINA, INDIA, etc, Stashed money like crazy in CAYMAN ISLAND, BERMUDA, SWISS. KB Toys bankrupted and before he pulled all the money.. This nasty bugger is so dangerous to the nation. Truth is an idiot and liar....Obama2012.
    PS: Vote for Direct Dem. Ticket. I am doing, you do too...god bless.

    February 23, 2012 04:30 pm at 4:30 pm |
  7. Voice1

    Every firm in the US would have done it; i.e. help search for the kid. Nothing out of the ordinary. A few thousand in airfair is pocket change, and most likely the firm charged it off as office expense.

    February 23, 2012 04:31 pm at 4:31 pm |
  8. David

    Truth how much does being a campaign staffer for Romney pay?

    February 23, 2012 04:31 pm at 4:31 pm |
  9. Data Driven

    Christ had some interesting things to say about tooting your own horn, being showy about charitable activities, publicly displaying piety, and so on.

    I'm just glad the girl was alive. Doubly glad that Romn - er, er, his SUPERPAC - won't let us forget that he looked for her.

    February 23, 2012 04:31 pm at 4:31 pm |

    Plastic man is desperate these days

    February 23, 2012 04:34 pm at 4:34 pm |
  11. PJ/TX

    Ordinary people do this every day. Search groups for missing children, all volunteers. Some providing food and drinks
    to the searchers, but not all end as well as this one did. So, we are supposed to think "wow", this guy did
    something nice six years ago? And its a re-run from his previous campaign? Pathetic and obnoxious.

    February 23, 2012 04:41 pm at 4:41 pm |
  12. RealPolitics

    This good deed was something he was doing to hide behind the fact the he was robbing people in America by firing them and then profiting the money. Kind of like attending a funeral of someone you don't know and bringing flowers to put on the grave.

    February 23, 2012 04:44 pm at 4:44 pm |
  13. Valentina

    @ Rudy NYC: I am sorry, most (if not all) middle class Americans are goodhearted and caring people – that's what we Americans do, we care for each other. If you don't think it's a value that we all share then please do not attempt to speak for the rest of the middle class. Furthermore, this story is not a gossip – it's a true story – check PolitiFact for rating if you are not convinced. This story not only show that whatever Romney puts his heart and mind to he prevails, it also shows the compassionate and kind side of the future President. And that's valued, A LOT, by middle class.

    February 23, 2012 04:53 pm at 4:53 pm |
  14. Lolo

    Well I hope that he did it out of the kindness of his heart and not to build up credentials for the presidential race, because this is exacltly what the ad is portraying, that he did it for brownie points. Truely the republican party is just so out of touch. Can we please vote now? They just don't get it.

    February 23, 2012 05:12 pm at 5:12 pm |
  15. The Greedy Old Pigs declared class war on US!

    "it also shows the compassionate and kind side of the future President"

    You mean like the compassionate way he transported his dog on the roof of his car until it defecated? Or the compassionate way he shafted workers and companies, then stuck the US taxpayers with underfunded pensions he drained? Sorry, this little video doesn't outweigh Rmoney's psychopathic history.

    February 23, 2012 05:19 pm at 5:19 pm |