(CNN) – ShePAC, a new super PAC focused on supporting Republican women, announced its advisory board Thursday, intended to bolster the independent organization.
The group of 12 women includes Chairwoman of the Tea Party Express Amy Kremer, actress Janine Turner, former Arkansas congressional candidate Princella Smith and former Rep. Michele Bachmann Chief of Staff Elizabeth Pinkerton.
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"They represent a diverse group of successful women from varied walks of life," ShePAC Co-Chair Teri Christoph said in a statement released first to CNN. "These women share a common commitment to our cause that makes each key to the work of ShePAC."
Kremer said the advisory board will hopefully raise the profile of the organization. Given Republicans are "horrible on messaging," it is incumbent upon other groups to "take the lead," Kremer said.
"Women in general are playing a more prominent role in the political world so I think it's good that we can get these strong conservatives to come together to support conservative women for office," Kremer told CNN. "We just get it done."
ShePAC launched in February with the goal of electing conservative women, who currently hold 29 seats in Congress. They recently endorsed Mia Love for Congress in Utah, but it was a web video targeting comedian Bill Maher that received the most attention.
The spot, "Bill Maher: Obama's Million Dollar Man" called out the HBO host for comments made about Republican women, while highlighting his $1 million donation to a super PAC supporting President Barack Obama's re-election effort.
A source close to the PAC said tens of thousands of dollars were raised off the video. Depending on donations, the group will produce ads in support of Congressional candidates and expects to issue more endorsements in the future.
"In theory you could have Republican women take back the Senate in 2012," the source told CNN. "We're defending conservative women who have really taken a beating from the media and others in the last few years."