Romney ad focuses on debt in Wisconsin
March 22nd, 2012
10:10 AM ET
10 years ago

Romney ad focuses on debt in Wisconsin

(CNN) – Mitt Romney, who acknowledged this week that the economy was improving, turned his focus Thursday to the ever increasing federal deficit in a new television ad airing in Wisconsin.

The ad highlights Romney's tenure as governor of Massachusetts, making the case his background as a corporate executive prepared him to run a fiscally-sound government.

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"I spent my career in the private sector," Romney says in the ad. "In Massachusetts when I came in we faced almost a $3 billion budget gap. There were some that said 'Why don't we just raise taxes, or why don't we just borrow money?' We actually cut spending. I balanced the budget every single year, and by the time I left we had established over $2 billion of a rainy day fund."

Romney's message of cutting deficits comes after the candidate acknowledged an economy on the rebound, telling a crowd in Illinois, "I believe the economy is coming back by the way. We'll see what happens, it's had ups and downs, I think it's finally coming back."

In the new ad, Romney makes no mention of jobs or hiring, instead using the ballooning federal debt to make the point that he is the best man to guide the country to economic stability.

His campaign purchased $34,400 in statewide cable as of Thursday evening, a GOP media buying source told CNN.

Romney's campaign buy is backed by millions in air support from the pro-Romney super PAC. Restore Our Future has been advertising in Wisconsin for a week already, and has purchased an additional $1 million, for a total of $2.29 million.

Their only company on the air in Wisconsin is Rick Santorum's campaign, which has purchased $54,770 in statewide cable.

Wisconsin, which holds its GOP presidential primary April 3, is uniquely positioned in terms of political messaging on debt. The state's governor, Republican Scott Walker, faced intense backlash in January 2010 when he took measures to curtail the collective bargaining rights of many of his state's employees.

Republicans in Wisconsin insisted the move was necessary to control the skyrocketing costs of public employee benefits and close the budget shortfall. Democrats argued it was an attempt to gut public-sector labor unions, one of their core constituencies.

Walker now faces a recall election June 5.

In his ad, Romney makes the case for a business minded approach to reigning in federal spending, saying: "The principles of business work in government and it's high time to bring those principles of fiscal responsibility to Washington DC."

– CNN Senior Producer Kevin Bohn contributed to this report.

Also see:

Ann Romney urges folks to lighten up

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Romney tries to clean up Etch A Sketch mess

New Democratic super PAC looks beyond 2012

Filed under: 2012 • Mitt Romney • Wisconsin
soundoff (21 Responses)
  1. Wire Palladin, S. F.

    Mittens is a liar! The last budget deficit under Bush was $1.37 trillion, and President Obama is closer to $1.2 trillion. Mittens did not create the Bush republican near depression, but President Obama ended it.

    March 22, 2012 10:15 am at 10:15 am |
  2. Wire Palladin, S. F.

    Why won't American owned media sources call out Mittens lies?

    March 22, 2012 10:16 am at 10:16 am |
  3. Wire Palladin, S. F.

    Mittens has out spent his republican opponents 7 to 1, but has lied more than any presidential candidate in history.

    March 22, 2012 10:19 am at 10:19 am |
  4. Marie MD

    What career was that? With all that money in the banks here and abroad pretended to work for a living.
    Your expertise in business is firing American workers, bankrupting companies and sending jobs overseas.
    You are a pathetic little man who wants to be like daddy. Then again, your rich daddy didn't make it either. Too bad

    March 22, 2012 10:20 am at 10:20 am |
  5. Wire Palladin, S. F.

    Does Mittens think he can just 'etch-a-sketch' his lies?

    March 22, 2012 10:21 am at 10:21 am |
  6. Rudy NYC

    I find it interesting that Romney has chosen not to promote his "job creation" skills. Probably because they don't exist.

    Wisconsin didn't have a budget problem until WI Republicans, led by Scott Walker, implemented generous tax cuts for the wealthy and big businesses. Most Republicans Governers have experienced similar budget problems after making similar tax cuts and tax breaks.

    Nothing wrong with cutting balancing the budget. But, I just think it is most unwise to cut thousands of public sector jobs in a weak economy. Not unless you simply do not care, then it makes good sense.

    March 22, 2012 10:27 am at 10:27 am |
  7. diridi

    While Massachusetts was 49/50 in job creation, this nasty idiot a flip-flopper is crying for Debt, while his state has huge one...ha...ha..ha...Bain-Capital depicts all....Does this dude have any locus-standi to talk of it? I don't think so. him on youtube, when mitt romney came to town...enjoy.

    March 22, 2012 10:29 am at 10:29 am |
  8. Wire Palladin, S. F.

    I think Mittens has spent his career running for political offices and losing most of the time.

    March 22, 2012 10:31 am at 10:31 am |
  9. Namejkane fl live from teapublican moon base no taxes, no regulation no health care, free gas.

    Romney left a defict of over 1 billion dallars for the next incoming gov of mass and was 47 in job creation in the US.

    March 22, 2012 10:33 am at 10:33 am |
  10. Wire Palladin, S. F.

    Mittens strength and approval must come from his non stop lying. The more he lies, the more republicans endorse him.

    March 22, 2012 10:37 am at 10:37 am |
  11. Rudy NYC

    Wire Palladin, S. F. asked:

    Why won't American owned media sources call out Mittens lies?
    Good question. I hope I have the answer. There is a distinct line between reporting the news, and reporting opinions. It is a distinction that has become blurred by some media outlets that I don't need to mention by name. Most of the articles that appear on the PoliticalTicker meet my definition of news.

    A small few of the articles here fall into the category of opinion piece, "Fact Check:" or "Analysis:", and those are presented in a more news like fashion than as an opinionated editorial. I guess what I am saying is that the The Ticker has never served as a source for much in the way of editorials.

    March 22, 2012 10:52 am at 10:52 am |
  12. Matthew

    I know his record is not a lie. He has a great record for turning things around. See the records, they don't lie. The people of Massachusetts seem to still love Mitt. He won his state primary with 72% of the vote. That speaks to me. If he was a bad gevernor, he would not have gotten that kind of support.

    March 22, 2012 10:55 am at 10:55 am |
  13. Truth and Nothing But the Truth

    Democrats cannot allow fiscal responsibility to take hold anywhere. If they do it will spell the end of their their borrow and spend welfare state. Unions will no longer be able to bankrupt cities and states. The Democrat Party of pillage the taxpayers to give to their lackeys and deadbeats will come crashing down.

    March 22, 2012 11:04 am at 11:04 am |
  14. Rudy NYC

    Matthew wrote:

    I know his record is not a lie. He has a great record for turning things around. See the records, they don't lie. The people of Massachusetts seem to still love Mitt.
    "See the records." What records? We missed them? We've been asking Romney for some records, and he ignores the questions by saying "Obama has made things worse." The people of MA supporting Mitt Romney speaks more about the people than it does about Romney. The people are not stupid, and given the choices that the Republican Party has given them, it is expected that they could differentiate between bad, worse, and worst.

    March 22, 2012 11:09 am at 11:09 am |
  15. Loren, Keene NH

    @ wire:

    You have a lot to say but no facts to say anything! I found just this one item on wikipedia. Try reading before you spout off at the mouth huh?

    Job growth increased at a 1.3 percent rate during Romney's term, ranking Massachusetts 47th out of 50 states in that statistic during that time, in absolute terms.[18][35]

    In relative terms, however, Massachusetts added 51,362 jobs during Romney's tenure, while its population grew by 26,500 residents during that same period.[36][37] Massachusetts therefore added two jobs for every resident gained.

    The state's unemployment rate fell during the same period, from 5.6 to 4.7 percent.

    March 22, 2012 11:14 am at 11:14 am |
  16. Wire Palladin, S. F.

    Loren, Keene NH – President Obama has created 4 million jobs in 3 years. That is 80 times the amount you claim Mittens created. He also saved the American auto industry, brought the mastermind of 9/11 to justice, and did it without the help of any republican.

    March 22, 2012 11:23 am at 11:23 am |
  17. Wire Palladin, S. F.

    Right wingnuts call adding $12 trillion to our national debt being fiscally responsible?

    March 22, 2012 11:24 am at 11:24 am |
  18. Thomas

    Ingress military spending / Cut Taxis / Cut Education / burn more clean coal / Invade Iran .

    Why didn't any of Mitt Romneys five sons volunteer for military service ?

    Latter Day Reagan 2012

    March 22, 2012 11:26 am at 11:26 am |
  19. James Wilson

    Mitt Romney was not dictator of Massachusetts. As Governor, his ability to change laws was negligible. The legislature, 87% Democrat, controlled legislation and could override any gubernatorial veto. If Massachusetts had had massive job growth during those four years, liberals would say that that growth was proof of the superiority of liberalism as compared with less interfering state governments such as that of Texas.

    If Romney has a Republican House and Senate, he will be able to correct many of the excesses of government that have become commonplace under Obama.

    March 22, 2012 11:30 am at 11:30 am |
  20. hate and lies from the right

    His state was still 47th out of 50. No denying that fact.

    March 22, 2012 11:33 am at 11:33 am |
  21. Wire Palladin, S. F.

    Right wingnuts forget that republican presidents are responsible for $12 trillion of our national debt, sorry about the confusion.

    March 22, 2012 11:35 am at 11:35 am |