RNC to push 'Hype and Blame'
May 3rd, 2012
08:57 AM ET
10 years ago

RNC to push 'Hype and Blame'

Washington (CNN) - "Hope and Change."

It was the highly successful slogan from Barack Obama's 2008 campaign for the White House. While President Obama has replaced his 2008 slogan with "Forward" for his re-election bid, Republicans are using a variation of the old slogan to attack the president.

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GOP officials say that starting Thursday the Republican National Committee and the campaign of presumptive GOP presidential nominee Mitt Romney will begin using the slogan "Hype and Blame" as part of their push to accuse Obama of breaking promises during his three and a half years in the White House.

"Obama has no record to run on so he's out on the trail resorting to the same tactics he campaigned against in 2008. He has a litany of broken promises so what does he do? Lay blame, make excuses, run on gimmicks and engage in divisive politics. Four years later we know the candidate of Hope and Change is now Hype and Blame," said RNC press secretary Kirsten Kukowski.

The new messaging comes just two days before the president's trip to the battleground states of Ohio and Virginia, when he will hold his first official re-election campaign rallies.

Kukowski said the push includes a conference call Thursday morning with the RNC and state parties in Ohio and Virginia, the selling of "Hype and Blame" bumper stickers, as well as "digital advertising and fundraising strategy, research pieces, full court press on TV and radio, op-eds, state party engagement."

The RNC's counterpart, the Democratic National Committee, was quick to respond.

"If you listen to Mitt Romney, the RNC or their surrogates on any given day, the slogan of their campaign should be 'Distort and Distract'. The attacks coming from the RNC and the Romney campaign completely ignore facts, all of which the American people are well aware – President Obama's actions helped save the America auto industry, created over 4 million jobs in the last two years, and strengthened the manufacturing industry," Melanie Roussell, DNC spokeswoman, said.

According to a CNN/ORC International poll conducted last month, Americans said that by a 50% to 29% margin Obama rather than Romney would be more likely to stand up for what they believe.

Filed under: 2012 • President Obama • RNC
soundoff (55 Responses)
  1. Anonymous

    Obama takes too much credit for things! No wait, he blames too much! GOP Desperation 2012

    May 3, 2012 08:57 am at 8:57 am |
  2. s

    sounds just like romenys Plan

    May 3, 2012 09:01 am at 9:01 am |
  3. Jim

    This is the same party that attacked President Obama for running, and I quote Cindy McCain here, "The dirtiest camapaign in political history". Yeah, this is very gerntlemanly. Get stuffed, GOP. You are the kings of name-calling and obstructionism.

    May 3, 2012 09:03 am at 9:03 am |
  4. Ashely From Ohio

    It is sad when seemingly intelligent people reveal themselves to be infants . . .

    May 3, 2012 09:03 am at 9:03 am |
  5. Namejkane fl live from teapublican moon base no taxes, no regulation no health care, free gas.

    Republicans will get slammed in Nov landslide for DEMS, only the brain dead and redneck south would vote for teapublican clowns because the hillbillys don't know any better.

    May 3, 2012 09:04 am at 9:04 am |
  6. Anthony

    RNC cannot use the circular logo. The Obama campaign unquestionably owns copyright to the logo.

    May 3, 2012 09:09 am at 9:09 am |
  7. Blindersoff

    Yeah, "HYPE AND BLAME" America, don't believe the Republican "HYPE" and they still get the "BLAME" for ruining , running and crashing this economy, They still get the "BLAME" for their obstructing real progress and still get the"BLAME" for sitting around doing absolute nothing. AND THEY STILL GET THE BLAME FOR "RUINING AMERICA'S CREDIT RATING" YEAH, I'LL SAY THE REPUBLICAN LEADERSHIP AND PARTY IS ALL "HYPE" AND THE BLAME . . . PERIOD. LOL!

    May 3, 2012 09:16 am at 9:16 am |
  8. Obama Cares

    The slogan for President Obama is "Forward." For money bags Rmoney, the slogan is "etch-a-sketch."

    May 3, 2012 09:18 am at 9:18 am |
  9. vote the Tea Party OUT in 2012

    right now Republicans are sitting with fingers and toes crossed tht tomorrow's jobs report will not be very good so they can go on the attack. Pretty sad that they have to root for Americans to continue to have woes so they can try to take back the Whitehouse, especially since they have done little to nothing to help end the issues.

    May 3, 2012 09:19 am at 9:19 am |
  10. Dave

    What a joke. The GOP is running a pathetic flip-flopper with no plans whatsoever who lies everytime he opens his mouth. Perhaps this "Hype and Blame" rhetoric is just another attempt by the GOP to distract voters from the fact that their candidate is a complete joke.

    May 3, 2012 09:21 am at 9:21 am |
  11. Yonni

    Very childish. Evidently this shows the intellectual capacity of the RNC which is equivalent to a bully kind in a kindergarten

    May 3, 2012 09:22 am at 9:22 am |
  12. Sandy

    Lame! LOL

    May 3, 2012 09:23 am at 9:23 am |
  13. demogoat

    The RNC is just so cute, they are like little Yorkies barking at your ankles.

    May 3, 2012 09:24 am at 9:24 am |
  14. Claudia, Houston, Tx

    Sticks and stones may break my bones but words will never hurt me. Obama/Biden 2012

    May 3, 2012 09:25 am at 9:25 am |
  15. An American from Massachusetts

    As a Veteran and Small Business Owner, I do not believe that our President Obama is unfairly blaming anybody.
    I mean Thomas Jefferson and the other signers of the Constitution set up this rotten 2 party system to give us the Republican party – they are to blame.

    And everything that is wrong with the county today is really George Bush's fault . Yes i Know that the dems controlled both the House and senate in the last two years of Bush's Presidency; and yes I kow that Obama controlled everything his first 2+ years - but that is just not enough time. If Obama has 8 terms as Preaident, he will fix our problems and turn this country into a beautiful resort spot - like Greece

    And let's not forget, Obama flew that dangerous mission in Pakistan that killed Bin Laden - so give him a pass and 4 more years

    May 3, 2012 09:26 am at 9:26 am |
  16. Dave

    I hope for change! So does most of America in 2012! We've heard enough. I would like to see results now, thank you.

    May 3, 2012 09:30 am at 9:30 am |
  17. American

    Ten dollars each? Gee, the RNC tripe & lame campaign of negativity & folly instead of positive solutions.

    Choosing to move forward with a leader who has the courage to stand up for what Americans believe.
    President Obama 2012

    May 3, 2012 09:30 am at 9:30 am |
  18. J

    $10.00 for a freaking bumper sticker?????

    May 3, 2012 09:31 am at 9:31 am |
  19. RealityBites

    Shame and Blame is more realistic.

    May 3, 2012 09:32 am at 9:32 am |
  20. sonny chapman

    Blame. Now I wonder who will History assigning blame for the Foreign & Domestic situation of America starting in 2009 ? The 9-11 Attacks, the failure to catch Bin Laden @ Tora Bora, the decision to start a war in Iraq, the lack of planning in fighting a War in Iraq, TWO Tax Cuts that favored the wealthy, an unpaid for Sr. Drug Benefit, a tailhook landing on an aircraft carrier w/MISSION ACCOMPLISHED being proclaimed, using the 9-1 Attacks as a political weapon against all who questioned the wisdom of anything. Yes, History will assign BLAME to HOW WE GOT INTO THIS MESS to start off with.

    May 3, 2012 09:34 am at 9:34 am |
  21. Malory Archer

    Hype & Blame! Yeah, that HAS been the reichwing's MO for the last 3.5 years! It's become tiresome. Thank God thinking Americans aren't falling for it and will give President Obama another well-deserved 4 years!

    May 3, 2012 09:34 am at 9:34 am |
  22. mcskadittle

    Thats what we need another corny bumper sticker for Republican Sheep

    May 3, 2012 09:35 am at 9:35 am |
  23. avaowens

    so the rnc has no real policy or plans, just jabs and slights. shocker.

    May 3, 2012 09:35 am at 9:35 am |
  24. ST

    This is totally childish. Whom are RNC kidding ?? Folks are in serious business. Unless they come up with something new, this Hype and Blame will not fly to anyone who has a thinking brain.

    May 3, 2012 09:36 am at 9:36 am |
  25. maf

    Wow, truly pathetic from the gang that can't put out any decent platform options!!
    It's only May! They have a candidate who doesn't know where he stands until he's told, they have the support of a rabid right wing conservative base that will take us back to the 60's and they have no idea how to handle the economy or foreign policy (or women, social justice, social programs. . . .).

    The GOP, lost in their own traditions!!!

    May 3, 2012 09:37 am at 9:37 am |
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