RNC to push 'Hype and Blame'
May 3rd, 2012
08:57 AM ET
10 years ago

RNC to push 'Hype and Blame'

Washington (CNN) - "Hope and Change."

It was the highly successful slogan from Barack Obama's 2008 campaign for the White House. While President Obama has replaced his 2008 slogan with "Forward" for his re-election bid, Republicans are using a variation of the old slogan to attack the president.

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GOP officials say that starting Thursday the Republican National Committee and the campaign of presumptive GOP presidential nominee Mitt Romney will begin using the slogan "Hype and Blame" as part of their push to accuse Obama of breaking promises during his three and a half years in the White House.

"Obama has no record to run on so he's out on the trail resorting to the same tactics he campaigned against in 2008. He has a litany of broken promises so what does he do? Lay blame, make excuses, run on gimmicks and engage in divisive politics. Four years later we know the candidate of Hope and Change is now Hype and Blame," said RNC press secretary Kirsten Kukowski.

The new messaging comes just two days before the president's trip to the battleground states of Ohio and Virginia, when he will hold his first official re-election campaign rallies.

Kukowski said the push includes a conference call Thursday morning with the RNC and state parties in Ohio and Virginia, the selling of "Hype and Blame" bumper stickers, as well as "digital advertising and fundraising strategy, research pieces, full court press on TV and radio, op-eds, state party engagement."

The RNC's counterpart, the Democratic National Committee, was quick to respond.

"If you listen to Mitt Romney, the RNC or their surrogates on any given day, the slogan of their campaign should be 'Distort and Distract'. The attacks coming from the RNC and the Romney campaign completely ignore facts, all of which the American people are well aware – President Obama's actions helped save the America auto industry, created over 4 million jobs in the last two years, and strengthened the manufacturing industry," Melanie Roussell, DNC spokeswoman, said.

According to a CNN/ORC International poll conducted last month, Americans said that by a 50% to 29% margin Obama rather than Romney would be more likely to stand up for what they believe.


Filed under: 2012 • President Obama • RNC
soundoff (55 Responses)
  1. The Other Dale

    So if you're sick of hype and blame, vote for Obama? That seems to be the message of this bumper sticker.

    May 3, 2012 09:38 am at 9:38 am |
  2. MaryM

    and the good news is: From Gallup polling web site.Obama solidifying Lead Among Independents in Swing States. Barack Obama's positioning against Mitt Romney among independent voters in 12 key swing states has steadily improved since last year, with Obama now leading 48% to 39% among this group.

    May 3, 2012 09:38 am at 9:38 am |
  3. Namryan

    Are they stating what they are doing on a bumper sticker? RNC: Hype and Blame... I think it is catchy! Good job at shooting in your own foot RNC!

    May 3, 2012 09:39 am at 9:39 am |
  4. Ohio man

    The RNC should have said " We didn't Help the Prez and We don't Care" but we need your votes anyway....

    May 3, 2012 09:39 am at 9:39 am |
  5. SUBS 4 VOTES/Dutch Bad Newz, VA/GROVER NORQUIST IS A ENEMY OF THE STATE

    All the RNC is good for is making cheap political attack ads. They offer no results. You would think a 3rd grader was running the party with all of the name calling. Well, Priebus does have the maturity of an adolescent. Not giving props to republicans, but Michael Steele was a far better chairman than the embarrassment that's there now.

    May 3, 2012 09:41 am at 9:41 am |
  6. Natalie

    Yes, just like the immature children they are. They have nothing fresh to go on, so they simply attack. Ain't working, GOP. You put Romneybot at the helm; you're ship is going down. Slogans aren't enough for most of us who live in reality and know who stands for the middle class. Remember day one when Obama took office and the GOP mouthpieces who were spewing that their prime objective was to make him a "one term President". That's all they've been doing for 3.5 yrs. as the world watched them block most every opportunity for this country to rebound quicker. In spite of the obstruction, Obama has succeeded in stemming unfathomable job loss (over 750,000/month in '08). So, GOP, you need to do better than cute little slogans. Works only for your Fox troll crowd and we will move FORWARD with out them.

    May 3, 2012 09:43 am at 9:43 am |
  7. Enough is Enough

    Obama is the worst president in history unless your a trial lawyer, union member, or illegal then he's your guy.

    May 3, 2012 09:44 am at 9:44 am |
  8. BLKMANinAmerica

    Interesting the only thing repuks come up with is there own stupid way of doing everything..............Hype it up, blame and DENIAL.

    May 3, 2012 09:44 am at 9:44 am |
  9. SEAL Team Alpha and Omega

    The closest Romney will ever get to the White House is the day after Obama wins his re-election, he takes his dog out on the White House lawn for a walk and to greet the Press and stops to scoop the poop his dog makes with a newspaper with his name on the front declaring, "Obama Wins Re-election while Romney Loses bid for White House."

    May 3, 2012 09:50 am at 9:50 am |
  10. No plan + no solution + always complaining = GOP

    I am very disappointing and I have a few bumper sticker ideas for my party – the GOP.

    No plan + no solution + obstruction + constant complaining = GOP

    May 3, 2012 09:53 am at 9:53 am |
  11. Dominican mama 4 Obama (the real one)

    They have to get their small donors numbers up somehow don't they?
    Obama 2012–Because a slogan is all Romney's got to offer.

    May 3, 2012 09:54 am at 9:54 am |
  12. Mikey

    That's a joke. The GOP has been blaming Obama for every single thing that has gone wrong and given him virtually no credit for anything that has gone right. At the same time, they have pursued a strategy to achieve their stated number one goal of "making Barack Obama a one term president" by blocking almost every attempt to fix our problems regardless of the negative impact on our country and our citizens. They have even repeatedly blamed him for actions of the Bush Administration, such as TARP and stimulus spending that occurred in 2008 and even changes in law and regulatory lapses that occurred when Obama was a state senator in Illinois. It has been a totally disgusting display of extreme partisanship... and now they come out with this "hype and blame" crud.

    How about telling us what you would do to solve our problems and move the country forward? Oh, right, you don't really have a plan for that, just how you would cut taxes for the wealthy at the expense of everyone else and allow corporations to do whatever they please regardless of the consequences. We've seen tat movie before. No thanks.

    May 3, 2012 09:56 am at 9:56 am |
  13. Data Driven

    Wow, this marketing strategy will be as successful Burger King's devastating "I'm Not Herb" ad campaign back in the 80s.

    May 3, 2012 09:58 am at 9:58 am |
  14. Gurgyl

    Nonsense to divert to farce. GM alive Bin Laden killed. Is this hype? Detroit survived. Is it hype? Yes, obama12.

    May 3, 2012 09:58 am at 9:58 am |
  15. Lolo

    Nasty attacks won't get it GOP. Do you have something else? We know that your plan was to discredit President Obama from the get go and it has backfired on you.How can people who are complaining about the economy and being strapped have money to send to any political party. Those Koch brothers are really wanting to control America for a reason and people had better wake up. They chose Romney the robot because he has no spine and they have told him that we will help you win the white house, but in return you must pass every law that we propose. So this is what America has become? A country with no convictions for all of America just for the 1%. May God have mercy on our souls because we are going to need it if the GOP takes over.

    May 3, 2012 10:05 am at 10:05 am |
  16. Wire Palladin, S. F.

    I think the Romney/McDonnell ticket slogan should be, "Probing Private Areas of Women."

    May 3, 2012 10:05 am at 10:05 am |
  17. HypocraticOath

    *snore* Why does the GOP seem like a bunch of snarky teenagers lauding each others contributions to their gimmicky high school newspaper? I expect more.

    May 3, 2012 10:06 am at 10:06 am |
  18. Sniffit

    More proof that the recessive gene that causes the maladaptive condition known as "conservatism" actually displaces the gene that allows a person to perceive irony.

    Irony 2,878,495: GOP 0

    I swear they've become walking, blabbering parodies of themselves, as if someone replaced the entire lot of them with angry selfish muppets.

    May 3, 2012 10:06 am at 10:06 am |
  19. Wire Palladin, S. F.

    I'll take the hope and change of Obama over the gloom and doom of the right wingnuts. Market up, bin Laden dead, troops out of Iraq, winding down war in Afghanistan, 4.2 million jobs created in last three years, repeal DADT, Lilly Ledbetter Act, auto industry saved, Wall Street is no longer unregulated, 2.5 million college students have health care on parents plan, (Sen. Brown,MA daughter included). Every thing that has happened to get us out of the Bush republican near depression is without a single republican vote.

    May 3, 2012 10:10 am at 10:10 am |
  20. Dean

    Obama's record speaks for itself. It says, "I suck!"

    May 3, 2012 10:11 am at 10:11 am |
  21. mturn1

    This is typical on behalf of the Republican Party and It’s going to end in “failure”. Instead of Outlining feasible alternatives, They continue to attack Obama. Case In point, Romney says for the Economy, he would “Do the exact opposite” of whatever Obama has done. CLEARLY This has been the strategy of the Republican party since Obama was elected. The republications AUTOMATICALLY ARE against ANY AND ALL legislation that is offered up by the Democrats. In the End IT’sThe American People that suffer… Meanwhile The Price of Gas is going down ….. Little by Little The Economy is Improving …..People are beginning to get some hope and feel good about themselves again…… They have more money in their pockets. The Republicans can do themselves a world of good if they focus on positive messages of hope…. Outlining Specific Concrete Steps to improve the country. Mitt Romney is coming across as someone “Lusting after Power”, without any true regard for the people….. This is fairly easy to see and will probably cost him the election.
    (I AM AN INDEPENDENT)

    May 3, 2012 10:12 am at 10:12 am |
  22. Wire Palladin, S. F.

    Obama is the best president in recent history, unless you are a bigot, birther, or billionaire.

    May 3, 2012 10:12 am at 10:12 am |
  23. Sniffit

    "Yes i Know that the dems controlled both the House and senate in the last two years of Bush's Presidency; and yes I kow that Obama controlled everything his first 2+ years – but that is just not enough time. "

    Load of nonsense. The GOP set records for filibustering almost everything during 2007 and 2008 and Dubya set records for vetoes. Moreover, Ted Kennedy's brain tumor had him out of the Senate and unable to vote for several months until his passing in August 2009, which means the Dems did not functionally have a filibuster proof majority in the Senate. Brown replaced him on February 4, 2010, approximately a year after Obama took office, thereby officially taking away the filibuster-proof majority. "The Dems controlled Congress in 2007 and 2008" IS A LIE. "The Dems had 2 years of total control over Congress while Obama was President" IS A LIE. Keep LYING though...it's all the GOP/Teatrolls have left.

    May 3, 2012 10:13 am at 10:13 am |
  24. Lynda/Minnesota

    Getting past the campaign hype, a few thoughts come to mind.

    1. Based on how Mitt Romney ran his primary, this man is NOT a uniter. He spent months attacking his own party opponents - one could almost say he reveled in attacking. His party is in shambles, and he is unable and unwilling to make ANY decisions that go against what others tell him what to do. He has no interest in America or the diverse issues it faces.

    2. Based on the decisions he's made thus far, the man has no spine. Some have even suggested he has no soul. I suspect the GOP will remain in shambles so long as Mitt Romney is it's de facto leader. Neither is good for America. His campaign is flailing from one attack to another, and at the same time offering nothing but emptiness. Empty on the outside, empty on the inside. He has absolutely bowed down to the extreme right wing of his party.

    3. Mitt Romney will never be able to get into the White House through the front door. That he is willing to get in by the back door speaks volumes about who Mitt Romney really is. GW got through the front door using compassion. Mitt wants it so bad he's allowing his hate to take hold of his better judgement. Not good in a leader - especially an AMERICAN leader.

    May 3, 2012 10:14 am at 10:14 am |
  25. Sniffit

    Bush lied: thousands died.

    Obama led: bin Laden's dead.

    Chew slowly on that crow, GOPers/Teatrolls...we don't want you to choke...yet.

    May 3, 2012 10:15 am at 10:15 am |
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