(CNN) - President Barack Obama's re-election campaign says they're going up with their second round of Spanish language television and radio commercials.
The re-election team announced Tuesday that the ads will run in Colorado, Nevada and Florida, three battleground states with lots of Spanish speaking voters that both Democrats and Republicans are likely to heavily court ahead of November's presidential election. The first round of Spanish language ads, out last month, also ran in the same three states, which Obama carried three years ago.
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According to the campaign, the spots feature "first person accounts from Obama for America organizers and supporters sharing their personal stories of how the President's policies have empowered Latino families and communities."
The second round of ads highlights health care reform.
Last month the campaign launched "Latinos for Obama," which the campaign described as the "largest ever national effort to engage Latino Americans in their communities and involve them in the upcoming election through voter registration, volunteering and voting."
According to exit polls from the 2008 presidential election, Obama won 67% of the Hispanic vote, compared to 31% for Sen. John McCain of Arizona, the then-GOP presidential nominee.
A Pew Research Center poll released last month that while the president held a narrow 49% to 45% advantage over presumptive Republican nominee Mitt Romney in a November showdown among all Americans, among Hispanic voters Obama held a 30-point lead, 67% to 27%.