Obama campaign expected to spend less than $100,000 on Bain attack ad
May 14th, 2012
07:50 PM ET
10 years ago

Obama campaign expected to spend less than $100,000 on Bain attack ad

Washington (CNN) - The Obama re-election campaign so far has bought about $64,000 worth of ad time in five key battleground states to air a new two-minute advertisement attacking Bain Capital and Mitt Romney’s record heading the private equity firm, according to a Republican source who tracks ad buys.

The source said the buy information is preliminary because more details about the buy in additional media markets is still coming in, but it is clear that the campaign is not spending very much on this ad, and is instead hoping to garner tons of free news media attention from it. The campaign held a conference call Monday morning after announcing the ad.

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One source with knowledge of the buy said the total will be less than $100,000.

The ad focuses on the firm’s handling of one steel company, Kansas City-based GST, which Bain acquired while Romney led the firm. The commercial paints Bain as a vampire for coming in and decimating the company, which eventually filed for bankruptcy which occurred after Romney had left Bain.

The campaign refused to discuss how much it will be spending. The two-minute spot is running Wednesday night during the evening news in Colorado, Iowa, Ohio, Pennsylvania and Virginia.

Ohio will see the largest share of the buy so far, at $48,200, according to the ad tracking source. Virginia will see $6,700; Pennsylvania, $5,100; and $2,000 will be spent in each Iowa and Colorado.

The sources refused to speak on the record because the information is considered confidential.

One aim of this commercial and the media coverage it is generating is to drive voters to a website run by the re-election campaign where people can see a 6-minute video attacking Bain Capital and see more about Romney’s record there. Democrats deployed a similar tactic in November, when the Democratic National Committee attacked his shifting positions on issues by airing an ad that talked about Romney being “trapped” in two different bodies. The ad drove people to a website that Democrats say generated hundreds of thousands of views.

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Filed under: 2012 • Mitt Romney • President Obama
soundoff (12 Responses)
  1. fred ca

    They are spending such a small amount because there will be much chatter and noise about it from those who drool anytime speaks. Since it is an ad full of BS they are just trying to ignite their base. It will work for that.

    May 14, 2012 09:48 pm at 9:48 pm |
  2. Lizzie

    What the ad does not tell you, 17 Steel companies went bankrupt due to cheap steel being dumped in the US by foreign companies, including Bethlehem Steel, the biggest of them all.

    May 14, 2012 10:21 pm at 10:21 pm |
  3. S.B. Stein E.B. NJ

    What we need to know companies Bain Capital affected because that would give us a better idea of how many jobs were affected by the questionable tactics that were employed by Romney and his company. Staples is a bad example because it is a retail chain which has most of its products made outside the US. That doesn't help the job market here enough to make it worth while.

    May 14, 2012 11:10 pm at 11:10 pm |
  4. Former Republican, now an Independent

    The GOP and their "undisclosed donor" super PACs can spend billions, but still cannot shake the fact that Mit Romney was a Vulture Capitalist that tracked down troubled companies, sucked their capital out like a vampire, raped and pillaged their pension funds, closed the companies down and and put their employees out of their jobs. All of this devastation to line his pockets with the employees money. Now he wants to be president so he can apply his devastation to the entire middle class, and make the wealthiest 5% even wealthier.

    May 14, 2012 11:47 pm at 11:47 pm |
  5. Four and The Door

    Obama is jealous because Mitt Romney had a real job. No, I'm not talking about academia or government. I'm talking about earning a living making the real economy work better. Obama should be jealous. Mitt Romney knows what's going on.

    Romney 2012.

    May 15, 2012 12:40 am at 12:40 am |
  6. enuff

    That is strategic marketing. Get people talking and you don't have to spend a tone of money.

    May 15, 2012 01:18 am at 1:18 am |
  7. Adios Senor O!

    The economic situation we are in needs someone who understands the nuts and bolts of how we got here! because he will be able to design better ways of getting out of the Situation and Bain can help us to get out. Its simple set a thief to catch a thief.

    May 15, 2012 01:32 am at 1:32 am |
  8. gt

    and now ask for money from bain for his reelection....pathedic ..

    May 15, 2012 05:44 am at 5:44 am |
  9. Marie MD

    It shouldn't take that much. bain has been and still is a nail in the coffin of the sociorobully. He can't run away from anything he has ever said or done. Those American workers whose jobs went overseas are still around.

    May 15, 2012 06:17 am at 6:17 am |
  10. Cynthia L.

    Bain walked off with their millions and the taxpayers got stuck with bailing out the pension funds of these companies. How is that even legal or fair?? Romney – THIS STINKS!!

    May 15, 2012 06:24 am at 6:24 am |
  11. tryanothername

    Only $100,000; hard to believe they would spend that much on lies. However; it's the "Always Wrong Obama" campaign.

    May 15, 2012 06:52 am at 6:52 am |
  12. Fair is Fair

    Right – that's becase his lackey stooges in the MSM will blare it all over their "newscasts" for nothing.

    May 15, 2012 08:56 am at 8:56 am |