Romney to start airing first general election campaign ad Friday
May 17th, 2012
06:55 PM ET
10 years ago

Romney to start airing first general election campaign ad Friday

Washington (CNN) - Mitt Romney's presidential campaign is going on the air Friday with its first general election season ad, CNN has learned.

The campaign has bought at least $1.2 million worth of TV time in the battleground states of Ohio, North Carolina, Iowa and Virginia, according to a Republican ad-buying source not affiliated with the campaign.

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During a media availability Thursday in Jacksonville, Florida, Romney previewed the media campaign.

"I certainly hope that you'll get a chance to see our first ad - that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney told reporters.

The campaign has purchased $506,000 worth of broadcast time in Ohio, $354,000 in North Carolina, $209,000 in Iowa and $187,000 in Virginia, according to the ad source.

A spokeswoman for the campaign refused comment on its ad plans.

On Thursday, Romney criticized the Obama reelection campaign's recent two-minute commercial describing a steel plant bought by the private equity firm Bain Capital as a "character assassination ad."

The spot featured the story of GST Steel, which was acquired while Romney headed Bain and included interviews with workers blaming him and the private equity firm for the job losses when the steel manufacturer went bankrupt. Romney, however, had already left Bain when the bankruptcy occurred.

The reelection campaign only spent about $64,000 in five battleground states for that commercial, which aired Wednesday night, but the Obama team was able to generate much free media from coverage of the ad's release.

President Barack Obama's team is separately airing about $22 million of ads in nine battleground states this month: Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia.

One of those spots highlights some of the Obama administration's accomplishments, from the auto industry bailout to the Osama bin Laden mission to creating 4.2 million jobs. It also tries to paint a positive picture of the future, saying, "We're not there yet ... it's still too hard for too many. But we're coming back ... America's greatness comes from a strong middle class. Because you don't quit. And neither does he."

While this will be the Romney camp's first ad since he became the presumptive Republican nominee, he is being aided by tens of millions of dollars either spent in last several weeks or being spent in the coming weeks by such GOP-aligned super PACs as Crossroads GPS, American Future Fund and Restore Our Future-all devoting resources in the key battleground states.

Those PACs have aired a combination of spots criticizing Obama as well as highlighting Romney's biography.

Also see:

Obama campaign focuses on military families

Senate's all-day budget debate dominated by politics

Bain back-and-forth continues

Big spending and close polls in Wisconsin recall battle

Filed under: 2012 • Mitt Romney
soundoff (28 Responses)
  1. Anonymous

    The past 6 years did not happen. shakey shakey sakey. Really i'm starting my campaign now. shakey shakey shakey. How come the interweb videos don't go away when I shake this?

    May 17, 2012 07:05 pm at 7:05 pm |
  2. B.

    It will all be about how he plans to dismantle every single piece of positive legislation that Obama has produced and turn the country back to the Good Old Bush policy days of No Regulation, No taxes on the mega rich, No Foreign policy that doesn’t insult everyone, Talk smack to the Russians, Chinese, Iranians,Palestinians, Mexicans, and on and on..

    The man is a walking disaster zone, and if a mistake is made in the process, he will deny that he ever said it..

    May 17, 2012 07:20 pm at 7:20 pm |
  3. Valentina

    President Romney! I can't wait for that moment to finally come!

    May 17, 2012 07:22 pm at 7:22 pm |
  4. Darryl

    All the TV adds ect. It's not going to matter and it's allot of wasted money.President Obama will be re-elected and things will have to change w/ the republicans because the people of this country are seeing what their doing by keeping tthe ecomony down.They know the Republicans will do anything at all costs to make President Obama a 1 term president, even if the people of this country have to suffer for it.It's too bad they have decided to take that road because it's only going to hurt them in the long run.The Republicans have said right on TV," Our main goal is to make President Obama a 1 term president". I'm ashamed that this country has allowed this sort of UN-American Political Party take hold and try to dominate the entire political prosess and country.They have destroyed the Republican Party as we once knew it.The people of this country will never trust them ever again ater this election in November.

    May 17, 2012 07:22 pm at 7:22 pm |
  5. njbchicago

    If I were Obama I wouldn't want to highlight 4.2 million jobs created. Let's see, 3 years, 4 full months this year equals 40 months....... That's 105,000 jobs per month.... Do you think that's a good record?????? I don't. I think it's pitiful. That is why Mitt Romney must be elected our next President in 2012! He will do a much better job of creating jobs and getting this economy back on track. 105,000 jobs per month.......pitiful

    May 17, 2012 07:37 pm at 7:37 pm |
  6. Rudy Gonzales

    There will be an enormous amount of money spent for November’s election. Voter will have a choice to make, and those who vote will make the difference. Your vote counts! This is your country and your representative should represent you. If you think Congress needs changes, new blood, people who represents you and not special interest or puppeteers like Grover Norquist, then get involved, go to meetings, get registered, vote and get out the vote. Even though you’ll never see a (T) behind their name, they still hammer each other. The really bad part is Local elections and local involvement will tell the tale on who gets to make laws and rules about America in the future. If you are happy with the current Congress and it’s inability to pass any people-friendly legislation, stay home and don’t get involved. There will be a distinct difference to choose from in November. One is inclusive of all races, gender and color, while the other supports tax savings for the most affluent of America. One has tried to make it easy for everyone to reach their goals, while the other backs limitation of education and dissolution of numerous Social Programs. One worked his way up the ladder to success while the other had excesses and privileges so he could have elevators for his two Cadillac’s for his wife in his new California domicile as he traipses across France two or three times per year. Bain Capital is a shell where he and his buddies became rich on the backs of others sweat and toil. Romney did NOT create wealth, he only Extracted Existing wealth, there is a HUGE difference.

    May 17, 2012 07:45 pm at 7:45 pm |
  7. CBR

    It would be lovely if President Obama and Mr. Romney would stop running and give the rest of us time to think. They can pick up the pace in August if they wish.
    Hopefully Americans will show their displeasure about the ads that third parties are producing. It might save their candidate some embarrassment. The PACS should be eliminated and the candidates should talk about the issues throughout the country. We really do not need these people to create ads that are so negative and have no place in a campaign.
    To accept money from these PACS or to allow them to speak for each man should be unacceptable.

    May 17, 2012 08:40 pm at 8:40 pm |
  8. Indy

    I can't wait to hear how Romney is going to manage every business in the country as President and create supply and demand just because he can. I am waiting to hear when all the tax breaks are going to start trickling down to help the middle class like Bush promised and now Romney promises.The anticipation is killing me to hear how Romney will turn his 10 plus years of running for public office into a job creator as President. I may burst into laughter or tears when he explains how he was 47th in job creation and had a career out of slashing jobs for profit.

    May 17, 2012 08:48 pm at 8:48 pm |
  9. Jeff Brown in Jersey

    What a nail biter!!!!! Yawn...

    May 17, 2012 08:52 pm at 8:52 pm |
  10. sophistry

    It will be interesting to see the ad. People aren't familiar with Romney and I think this ad will give a good indication of how he plans to position himself. I like the idea that he plans on talking about his vision and what he'd like to accomplish. A positive ad. All we've seen from Obama is attacks on Romney and spiking the football on Osama and GM. No vision. No budget. Other than he wants us to believe the Buffett Rule will somehow solve all of our debt and economic problem.s

    May 17, 2012 08:52 pm at 8:52 pm |
  11. w l jones

    Without noboby want to be his VP running mate. Sad 1781 in 012.

    May 17, 2012 09:31 pm at 9:31 pm |
  12. Sydnium S. Washington

    Obama will be having a big OUCH over those who are in austerity than Romney. Obama's proportion in buying ads makes an 18:1. Don't brag anymore, Obama. Just retire or go Cleveland Jr. in 2016.

    May 17, 2012 09:35 pm at 9:35 pm |
  13. Common Sense!!

    Good luck the coming President!!

    May 17, 2012 09:44 pm at 9:44 pm |
  14. Leroy

    Willard Mitt Romney can be more productive by working on his draft of his Nov. 6th election concession speech.....

    May 17, 2012 10:15 pm at 10:15 pm |
  15. Mike in Texas

    Will Mitt Romney ever run an ad on his accomplishments as Governor of Massachusetts? I doubt it, since his biggest legislative achievement was signing the mandate requiring residents of Massachusetts to acquire health care.

    Romney keeps saying Obama isn't running on his record. Obama is. This is another example of projecting....that is Mitt is projecting what his is doing (not running on his record) and saying the President isn't.

    May 17, 2012 10:25 pm at 10:25 pm |
  16. Mike in Texas

    Mitt Romney hasn't run ads regarding his years as Governor.
    Mitt Romney hasn't given any details of what he is going to do about anything except more tax cuts and increased defense spending.
    Mitt Romney makes promises that 1) he cannot do (repeal Obamacare on day 1) or 2)he cannot keep (500K job increase a month, 4% unemployment, balance a budge with tax cuts and defense spending increases.

    Romney is going to get most of his votes from people who hate Obama or don't understand the difference between creating jobs and creating profit for investors.

    May 17, 2012 10:29 pm at 10:29 pm |
  17. Larry L

    Old Karl Rove will be warming up his "swift boat" lies and hoping Americans are stupid enough to believe them. They'll pretend the Bush debacle didn't happen, tell us once again about trickle-down economic and the "job creators", and wrap the whole thing in the flag while chanting passages from the Bible. It will be so "moving"... like street tacos in Mexico.

    May 17, 2012 11:14 pm at 11:14 pm |
  18. Ins1te

    Oh great. More factual ads to look forward to. I can't wait to bombarded by facts.

    May 18, 2012 12:04 am at 12:04 am |
  19. simple-truth

    Wow, if B.O. is spending $22 million on his first ad buy and Mitt is spending $1.2 million on his first ad buy, there appears to be a huge difference in the amount of money being put into use.

    May 18, 2012 12:48 am at 12:48 am |
  20. Thomas

    I can't wait , the suspense is killing me !

    You didn't make those cookies did you , I like the trees there all the right hight , I like firing people , corporations are people ,
    I saved the olympics , Romney care is not Obama care, I saved the auto industry , I'll bet you ten thousand dollars , I don't know what I said , but I stand by what I said , The soviet union is the biggest threat to America., on and on,and on !

    May 18, 2012 01:05 am at 1:05 am |
  21. patrick

    this failed one turn gov. he called jimmy carter one turn prez at least he had the guts to stand for reelcection this failed one turn gov when he promise the people of mass private sector jobs jobs jobs he could not deliver he pack his bag and RUN HA HA HA

    May 18, 2012 01:19 am at 1:19 am |
  22. AllTooEasy

    If you rob Peter to pay Paul, you are assured of Paul's' vote for the rest of your political career. I love being a makes life so easy.

    May 18, 2012 01:21 am at 1:21 am |
  23. nyumbu

    Theres not one disrespectful thing to be said that cant be said about the other. Obama complains about Bain & Co while refusing to propose any laws to prevent them from operating. Lets see what Romney can dig up about Obama, while proving he`s no better. They`re both big spending Neo-Liberals who will continuing with the endless spending on wars and foreign aid. Republicrats.

    May 18, 2012 03:39 am at 3:39 am |
  24. Iamnotfooled

    The number of default, auction and seizure notices sent to homeowners in April totaled 188,780, down 14 percent from a year earlier and 5 percent from the previous month, according to RealtyTrac. It was the lowest tally since July 2007, before the onset of the biggest housing crash in seven decades, the data seller said Thursday.
    Foreclosures at 5 year low---–Sure beats Romneys "let them hit bottom", on foreclosures. Obama-Biden is working.

    May 18, 2012 05:29 am at 5:29 am |
  25. Marie MD

    Saw one ad this morning from either the flip flopper or one of those lying PACs and guess what? It's so distorted it's sickening.
    It also had to do with healthcare which didn't the socioribully do the same in Massachusetts? I know that it works becaue my brother in law lives up there and his hip replacement went very well thanks to the flip flopper and his romneycare.

    May 18, 2012 06:51 am at 6:51 am |
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