Positive Romney spot highlights Massachusetts record
June 8th, 2012
07:42 AM ET
10 years ago

Positive Romney spot highlights Massachusetts record

(CNN) – Mitt Romney's record as governor of Massachusetts, which has come under renewed scrutiny from his Democratic rivals in the past two weeks, is the subject of a positive television ad released by the Republican candidate's campaign Friday.

The 30-second spot, called "Strong Leadership," offers a glowing assessment of Romney's time as Bay State governor, seeking to negate recent ads from President Barack Obama and his allies that portray his record as bad on jobs. According to data provided to clients of the Campaign Media Analysis Group, the ad is running in battleground states New Hampshire, Iowa, North Carolina, Ohio, Colorado, Nevada and Virginia.

- Follow the Ticker on Twitter: @PoliticalTicker

- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

"Mitt Romney on day one. The difference is strong leadership," the ad states. "As governor of Massachusetts, Mitt Romney had the best jobs record in a decade. Romney reduced unemployment to just 4.7%. He balanced every budget without raising taxes."

Romney's claim on unemployment, while technically accurate, has come under some criticism from fact checkers, who point out the rate in Massachusetts fell along with the national joblessness rate.

FactCheck.org, a nonpartisan group, wrote, "It's true that Massachusetts' unemployment rate was below the national average in Romney's first three years as governor in 2003, 2004 and 2005, according to the Bureau of Labor Statistics figures for yearly averages. But in 2006, the last year he held office, the Massachusetts unemployment rate was 5 percent – higher than the national rate of 4.6 percent."

On the taxes claim, Obama's campaign points out Romney raised fees in Massachusetts, which the Democrats say amounts to a tax increase. A CNNMoney analysis of his record determined he cut select taxes while in office, and proposed some new tax cuts that didn't pass the legislature – like a 0.3 percentage point reduction in the 5.3% state income tax rate.

But he also had an obligation to balance the state's budget every year, and when he came into office he was facing a big deficit that he plugged using a mix of spending cuts and revenue increases, including increased fees.

Obama's campaign, along with his allied super PAC, have taken aim at Romney's record in Massachusetts, most recently with a television ad hitting the candidate for his jobs record in the state. The 30-second spot called "Heard it Before" claims Romney had "one of the worst economic records in the country."

On Friday, Obama's re-election team held a conference call to discredit the Romney's campaign's new ad, using two Massachusetts state legislators who claimed Romney's policies were bad for the Massachusetts' economy.

"Today the Romney campaign released a new ad that finally talks about his record as governor of Massachusetts," Obama campaign spokesman Ben LaBolt said. "Unfortunately it's at odds with the truth. Romney hasn't wanted to talk about his Massachusetts record for months, and for good reason. It's not a record to run on."

Filed under: 2012 • Ads • Mitt Romney
soundoff (18 Responses)
  1. Donkey Party

    Willard Romney and the GOP are serial liars. Wake up America, you've been fooled by them for far too long.

    June 8, 2012 07:46 am at 7:46 am |
  2. gurgyl

    you see hardly people up there in that room, all white conservatives, from GOP group....yes, Obama12.

    June 8, 2012 07:47 am at 7:47 am |
  3. sbssue1

    Are we looking at our next VP? Think so.

    June 8, 2012 07:48 am at 7:48 am |
  4. s

    Make me sick, I am from Mass, he didn't create any jobs, he raised all fees. strong leadership BULL, he never would let anyone get near him to ask questions, like NOW. He ruined MASS

    June 8, 2012 07:59 am at 7:59 am |
  5. Sandy

    When is Romney going to be called out on his endless lies? Have you ever seen a candidate for ANY office tell so many lies and get away with it? The media is just a shameful as Romney for not setting the record straight on his many lies!

    June 8, 2012 08:00 am at 8:00 am |
  6. King

    Did mitt Massachusetts record took his state from a: 6000 stock market crash, a 9 percent economic retraction, a 800 job lost a month, a financial sector that were on their knees begging for bail out. We all know what mitten would do, he would have let the country go bankrupt, and sell what's left to China, this is all he knows, I with his business experience and all.

    June 8, 2012 08:06 am at 8:06 am |
  7. Dean

    Obama's team cannot put an ad like this together...his record is abysmal.

    June 8, 2012 08:13 am at 8:13 am |
  8. Rudy NYC

    The Romney campaign has entrenched itself in a pattern of lies and misleading statements. Their glowing review of Mitt Romney's record as governer completely ignores the bad numbers during his first year in office. They feel that they can exclude those numbers because it was not his budget, but his predecessor's.

    They cherry pcik facts for themselves, and then criticize Pres. Obama for the hundreds and hundreds of thousands of jobs lost during his first 3-4 months. All Republicans continue to blame Pres. Obama for "high unemployment" when in fact he has brought it down 2 full percentage points from the high it at the end of the Great Recession. The lies and misleading statements from the right and nothing new, but they will turn up the volume.

    June 8, 2012 08:15 am at 8:15 am |
  9. The GOP opens mouth and inserts foot

    Your record is proof that you've got no business being the White House.

    June 8, 2012 08:21 am at 8:21 am |
  10. Rudy NYC

    The Romney campaign forgot to mention how mnay private sector jobs were lost during his term, and how the net jobs growth came from growth in the public sector. They fail to mention the fact that nearly 1/4 million people left the state during Romney's tenure because of private sector job losses. Most importantly, they fail to mention that MA was better than the national average in jobs growth when Romney took office, and became worse, by almost double, than the national average by the time he left.

    Romney's jobs record clearly shows that he exported private sector jobs, exploeded government, and created an atmosphere that forced people to self deport from the state of MA.

    June 8, 2012 08:22 am at 8:22 am |

    "It's true that Massachusetts' unemployment rate was below the national average in Romney's first three years as governor in 2003, 2004 and 2005, according to the Bureau of Labor Statistics figures for yearly averages. But in 2006, the last year he held office, the Massachusetts unemployment rate was 5 percent – higher than the national rate of 4.6 percent."
    As I've said before, numbers don't lie. He started losing jobs his last year in office. According to his surrogate Mr. Gillespie, "your last year in office shows the effectiveness of your policies." Willard lost jobs.

    June 8, 2012 08:24 am at 8:24 am |
  12. Yonni

    Did he talk about the health care mandate he signed into law while he was governor? That was his greatest achievement back then. If I am not mistaken this some Romney who was a governor of Massachusetts from 2002-2006 now running for national office? please correct me otherwise.

    June 8, 2012 08:36 am at 8:36 am |
  13. Milton K. Wiah

    There are clear difference between his negative and positive highlights of Mitt Romney when he was Governor.
    There were people in real time who supported his negative view even some within his own party. But in the positive side there were no people to support that argument about his record just voices of people(narrators).
    By all good measures, there should be people to support or talk about Mitt records as governor, mainly people from
    his party. So we do not or may not know what he really achieved as governor.

    June 8, 2012 08:36 am at 8:36 am |
  14. Marie MD

    Strong leadership? I guess if you call the bishop of prep school bullying rounding the other prep school bullies to run after and pin down a gay student then cutting his hair leadership, yes I guess he is a leader even if the WRONG type.
    Leadership thinking that putting his Irish Setter on top of his SUV in a crate and traveling from Boston to Toronto going over 70 mph and still laughing about both incidents with that little sick snicker of his shows leadership instead of a lack of caring and just plain compassion and brains, yes, I guess he would be a leader.
    I rather like the anti governor bishop ads in MD showing shat he REALLY and TRULY did in MA. Job loss of 40,000 and the taking the state to 4 from the bottom on job creation. Unless of course, you live in China were he outsourced thousand of jobs while at bain. All he does is copy what thenPresident does. Singing, trying to tell lame jokes and the ultimate he can't be personable because he doesn't have a personality.

    June 8, 2012 08:42 am at 8:42 am |
  15. Joe from CT, not Lieberman

    Which "record"? The first two years when he was one of the most Liberal Governors in the country, the last two years when he wasn't there because he was running for President or the whole four years when Massachusetts was 47th in job creation?

    June 8, 2012 08:49 am at 8:49 am |
  16. John

    Massachusetts was 47th in the nation in job creation under Romney. Romney is a job destroyer and not the creator he professes to be. The facts do not lie not matter how much Romney and the GOP try to spin it.....

    June 8, 2012 08:57 am at 8:57 am |
  17. ED FL

    Robme Romney thinks that America will vote for him and his Mormon cult is hillarious.If he thinks that will happen then he should believe that the US population will believe it when he says his money is in a trust. TRUST is a word that can not be used by a GOP politician and this particular GOPer from Utah.

    June 8, 2012 09:05 am at 9:05 am |
  18. v_mag

    Wow, Rob-money comes out with a positve ad. And it positively full of lies.

    June 8, 2012 09:12 am at 9:12 am |