Obama radio spot aims at black voters
June 12th, 2012
08:22 AM ET
10 years ago

Obama radio spot aims at black voters

(CNN) – President Barack Obama's presidential campaign is using a radio ad to target black voters, who overwhelmingly voted for him in the 2008 election and who he'll need to win again in 2012.

In the spot, a male announcer says, "Four years ago we made history. Now it's time to move forward and finish what we started together. We have to show the president, we have his back."

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Singers in the background proclaim, "We've got your back."

Later, the spot uses a clip from a speech Obama delivered in May: "I refuse to pay for another millionaire's tax cut by kicking children off of Head Start programs; asking students to pay more for college; or eliminating health insurance for millions of poor and elderly and disabled Americans on Medicaid."

In 2008, 95% of African American voters cast ballots for Obama, and made up 13% of the total electorate, according to national exit polls.

CNN Political Editor Paul Steinhauser contributed to this report.

Filed under: 2012 • Ads • President Obama
soundoff (4 Responses)
  1. Gurgyl

    All in a single voice say yes on OBAMA12, because he stands for Middle Class America....before you all here I say yes, on Obama12.

    June 12, 2012 08:38 am at 8:38 am |
  2. RealityBites

    Meanwhile..,. out here in reality. The unemployment rate for black voters supporting Obama, 13.6%. 16.2% if not "seaonally adjusted". And of course, much higher than that in reality.

    June 12, 2012 09:06 am at 9:06 am |
  3. Wake up people

    Don't worry Mr.President, we have your back. I am out daily talking to people about the election and making sure everyone is registered to vote. Yes, I am but one person but I and many others are more than willing to do our part. Straight democrat ticket in November!

    OBAMA 2012!

    June 12, 2012 09:39 am at 9:39 am |
  4. soapboxshrink

    Wonder what would happen if Romney put out an add targeting white voters?

    June 12, 2012 10:10 am at 10:10 am |