Obama campaign adds almost $5 million to ad buy
June 22nd, 2012
03:03 PM ET
10 years ago

Obama campaign adds almost $5 million to ad buy

Washington (CNN) - The Obama re-election campaign has purchased almost $5 million in additional ad time for several commercials attacking Mitt Romney's record as well as one touting President Obama's record on issues important to women, according to a media buying source active in seven battleground states.

The anti-Romney spots, called "Mosaic" and "Come and Go," started airing Thursday and go after the Republican presidential candidate both on his time as Massachusetts governor, claiming he raised more than 1,000 taxes and fees more than $1.5 billion, and for his tenure as head of the equity capital firm Bain Capital, saying he shipped jobs to China and Mexico.

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Team Obama also just started airing an ad touting the president's signing of a law guaranteeing fair pay for women and vowing to do more to help promote fairness for them.

While the Obama campaign unveiled the ads earlier this week and announced where they would air, it did not disclose the buy details.

According to the ad buying source here is the breakdown of the $4.85 million ad buy:

-Colorado: $525,590
-Florida: $1,347,066
-Iowa: $397,230
-North Carolina: $504,166
-Nevada: $359,368
-Ohio $870,794
-Virginia $846,047

The president's re-election effort had previously bought $12.8 million for ad time running through July 2nd in 9 battlegrounds when it unveiled a commercial going after Romney's record as governor of Massachusetts and the state's job performance during that tenure.

The Romney campaign responded to its counterpart's new media campaign by saying "these misleading ads are the latest effort by the Obama campaign to distract attention from the President's failed policies that have led to high unemployment and falling incomes."

Romney's campaign this week started airing just under $3 million worth of ad time for four new, separate spots in the battleground states of Iowa, North Carolina, Ohio and Virginia. Each commercial touts actions Romney would take in the first 100 days if he is elected president ranging from repeating the administration's health care overhaul to repealing regulations to cutting taxes.

Obama's re-election campaign is enjoying an almost 5 to 1 advertising advantage over the presumptive Republican nominee. Obama's latest buy brings the re-election's total for its general election media campaign to $64.4 million compared to $13.4 million for Romney. Romney, though, is being helped by millions of dollars in ad buys by several super PACs and advocacy groups which are out-raising and outspending their Democratic counterparts.

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Also see:

Romney set for biggest fund-raising day yet

Miriam Adelson gets a refund

Obama campaign: Setting expectations for a brawl

Pro-Obama super PAC raises $4 million in May

Filed under: 2012 • Ads • President Obama
soundoff (16 Responses)
  1. California

    Hussein, your campaign is pathetic. Try running on your outstanding accomplishments or in this case lack thereof.

    June 22, 2012 03:13 pm at 3:13 pm |
  2. ltnet356

    The normal dem move: personal distruction. My President run on you record, wait you will lose if you do that.

    June 22, 2012 03:19 pm at 3:19 pm |
  3. Fair is Fair

    Barry's quiver is out of arrows.

    June 22, 2012 03:22 pm at 3:22 pm |

    Romney the clown was the worst gov.ever in the state of mass,and the failed gov.romnycare couldn't even get realected and was MIA most of the time running his failed president campaign,then failed senate campaign, good by romney the clown .the republican bafoon party couldn't have picked a worse canadate!!!!

    June 22, 2012 03:28 pm at 3:28 pm |
  5. craig

    Romney is such a lying milk toast!

    June 22, 2012 03:30 pm at 3:30 pm |
  6. Silence DoGood

    How to tell if the two candidates are both empty suits: They primarily attack each other instead of being able to list what they did.

    Money, attacks ads, and gossip surrogates. At least we know what Obama and Romney have in common.

    June 22, 2012 03:32 pm at 3:32 pm |
  7. WiredweirdinSF

    An old corrupt union tactic. If you got nothing else going, attack those that do and try to bring them down to your level. Unfortunately Obozos level is the most incompetent, inept, corrupt, union toady president in the history of this country. Apparently this is what all those tax payer financed trips to dine with the elite in Hollywood are paying for.

    June 22, 2012 03:33 pm at 3:33 pm |
  8. Rudy NYC

    Fair is Fair wrote:

    Barry's quiver is out of arrows.
    Look who's talking. You haven't had an original thought in weeks. Just a lot of corny, romney-esque jokes.

    June 22, 2012 03:38 pm at 3:38 pm |
  9. He won't say

    Has anyone seen a positive ad by the Romney Campaign? No, really, show me one positive ad they put out while he has been running.. his ads have also been shown to be the most misleading... and yet it is his campaign calling Obama ads misleading. Mitt and company have no moral compass... they are all lying thugs.

    June 22, 2012 03:50 pm at 3:50 pm |
  10. Obama 2012 - MOVE Forward America, NOT another round of DUBYA's FAILURES

    @WiredweirdinSF – If you got nothing else going, attack those that do
    This has been the Grand Obstructionist Party's modus operandi (MO) for the last 3.5 yrs. They refuse to accept responsibility for the economic destruction that 8 yrs of Dubya's bumbling war-mongering policies did to this great country, nor work toward resolutions via compromise. Instead they have unceasingly attacked those (Obama and Dem's) who have been trying to get us back on top. They have constantly attacked the POTUS on EVERY issue and legislation that has been introduced – even when it was something the Repugs have wanted for years (ACA, Immigration Reform, etc) but because it came from Obama it is BAD! Nothing that the POTUS has done is good. Mittens takes the opposite tack on anything the POTUS says or does. They even attack him on his re-election campaign. He's supposed to sit there and let the Koch Bros. buy an election???

    NEWSFLASH TO GOBP: It's time to stop digging when you can no longer shovel the dirt out of the hole.

    June 22, 2012 04:04 pm at 4:04 pm |
  11. California Gary

    Just keep jabbing away team Obama......I got a hunch that Romney has a glass jaw. The debates will show him up for what he is.........when he tries to dodge the questions and make up his own rules (like he did in the primary debates), his stature will shrink notably next to Obama, who will have a command of the facts. He got away with it in the Republican debates because there was nobody else of any stature on the stage. He won't get away with it in the presidential debates. I can't wait!

    June 22, 2012 04:08 pm at 4:08 pm |
  12. Etch-A-Sketch Mitt RobMe Say_Nothing -Do_Nothing_Flip_n_Flopper

    Etch-A-Sketch Mitt RobMe says Hispanics should hold him to his promise!!!

    Yep, he promised he'd veto the DREAM ACT and model his Etch-A-Sketch Immigration Laws to that of Arizona!...that's a promise the Latino's can take to the BANK & the voting booth come Nov!!!!

    June 22, 2012 04:09 pm at 4:09 pm |
  13. Etch-A-Sketch Mitt RobMe Say_Nothing -Do_Nothing_Flip_n_Flopper Greedy_One_Percent

    Etch-A-Sketch Mitt RobMe is running out of talking points about how bad the economy is in Ohio, Florida, Iowa, Wisconsin, Virginia, etc...but the economy is actually improving because all the states took stimulus money; so now Etch-A-Sketch Mitt is attacking the state govs to lie their behind off but they not buying it. they told mitt to STFU!!!

    June 22, 2012 04:20 pm at 4:20 pm |
  14. Expat American

    California –

    Do you choose to use the President’s middle name out of disrespect towards the President because you think he is a Muslim; or towards the office of the President; or towards Christians whose middle name is Hussein; or simply towards all Muslims? You’re trying hard to be derogatory and strong-willed but you need to be clearer as to who you feel you are superior too.

    Are you intellectually superior to the President, and/or Christians with the middle name Hussein, and/or to all Muslims?

    Please clarify…

    June 22, 2012 04:41 pm at 4:41 pm |
  15. Myviewis

    Romney is accused to ship jobs to China & Mexico and Obama gave work permits to those very same Mexicans in our country so they can take our jobs legally. How smart is this???? So much complaining of jobs shipped overseas but those illegal immigrants from those same very countries, especially Mexico are being rewarded in our country by Obama with work permits. I truly think Democrats are hypocrites. This anger of jobs shipped overseas is just a gimmick.

    June 22, 2012 04:41 pm at 4:41 pm |
  16. Myviewis

    I have a better one! Mexico is happy with Obama, not only does Mexico have our jobs but they will now have work permits to get our jobs in our own country!!!! We're going to have to cross the border to Mexico to get jobs in Mexico.

    June 22, 2012 04:57 pm at 4:57 pm |