Romney targets battleground states in new TV ads
June 22nd, 2012
08:15 AM ET
10 years ago

Romney targets battleground states in new TV ads

(CNN) – Mitt Romney's presidential campaign put four battleground states in its sights Friday, unveiling a targeted television ad campaign in Iowa, North Carolina, Ohio and Virginia that spells out the GOP candidate's plan for his first 100 days in office.

The four-state buy marks the first time the Romney campaign has targeted ads to single states in the general election, and in each spot, local concerns are brought front and center.

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The spot airing in Iowa uses a shot of cornfields, and asks: "President Romney's first 100 days. What will they mean for Iowa?"

The narrator goes on to list familiar aspects of Romney's platform: repealing President Barack Obama's sweeping health care law, working toward balancing the federal budget, and reducing the debt.

"President Romney's first 100 days: For the people of Iowa, they mean fewer worries about their future and their children's future," the ad concludes.

In 2008, Obama won Iowa by a nearly 10-point margin, but the state is labeled a "toss up" on CNN's Electoral Map in 2012.

Romney's North Carolina ad focuses on the candidate's plan for creating new jobs, honing in specifically on industries with a large presence in the state.

"By day 100, President Romney's leadership brings new certainty to our economy and the promise of new banking and high-tech jobs. President Romney's first 100 days. For North Carolina, a new start."

Charlotte, the site of this summer's Democratic National Convention, is America's second-largest banking center, after New York City. The Raleigh-Durham-Chapel Hill Research Triangle is home to large IT and other technology firms.

North Carolina went for Obama in 2008 by a razor-thin margin, and CNN's Electoral Map currently rates the state "leaning Romney."

In Ohio, shots of the Rock and Roll Hall of Fame and manufacturing plants in Cleveland punctuate Romney's economic message.

"Day One, President Romney stands up to China, demands a level playing field for our businesses and workers."

The candidate also pledges to repeal "regulations that are strangling our energy industry and costing us jobs."

Ohio, whose manufacturing base took a hit during the recession, has seen a revival of manufacturing jobs in the last few years, partly due to a newly resurgent American auto industry, and increased foreign demand for steel.

The state, which went for Obama by a narrow margin in 2008, is classified a "toss up" on the CNN Electoral Map.

Romney's final spot, airing in Virginia, goes after energy workers. The spot opens with a shot of Richmond's skyline.

"By Day 100, President Romney reverses Obama's offshore drilling ban, creating thousands of new jobs for Virginians," the spot promises.

In November, Obama's administration announced plans to open up offshore drilling sites in the Gulf of Mexico and Alaska, but didn't include waters off Virginia in the new measure.

Like the other three states targeted by Romney Friday, Virginia went for Obama in 2008. The CNN Electoral Map currently ranks it a "toss up."

- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

Also see:

Romney set for biggest fund-raising day yet

Miriam Adelson gets a refund

Obama campaign: Setting expectations for a brawl

Pro-Obama super PAC raises $4 million in May

Filed under: 2012 • Ads • Iowa • Mitt Romney • North Carolina • Ohio • Virginia
soundoff (25 Responses)
  1. The GOP needs to pack up and leave

    And how many lies is Romney telling?

    June 22, 2012 08:35 am at 8:35 am |
  2. rms

    Romney is going to win.

    June 22, 2012 08:40 am at 8:40 am |
  3. Leroy

    "Day One, President Romney stands up to China, demands a level playing field for our businesses and workers."

    And on Day Two, China informs the U.S. they will no longer lend money to the U.S. and the economy collapses.

    June 22, 2012 08:45 am at 8:45 am |
  4. King

    now we are seeing big corporation and China money at work, as they bedazzles the gullible to sell their jobs to china. do these people really thinks that American workers can compete with china 2 billion workers, when mittens open the free trade agreement, that the corporation are spending so much money on his campaign to accomplished.

    June 22, 2012 08:50 am at 8:50 am |
  5. Yonni

    Read Washington Post article today how Romney didn't care about America workers when he and his like invent job out sourcing to china and India name it into so many other countries. He didn't care to go Paris when men died for their country in Vietnam. Despite of all these he claim how our president is unpatriotic, immoral and doesn't care about American workers, but everything he said is can be only true for Mitt. How on earth a party that pride with patriotism could nominate such a flowed candidate is mind boggling?

    June 22, 2012 08:53 am at 8:53 am |
  6. HenryMiller

    "And how many lies is Romney telling?"

    Far fewer than Obama–he has less to lie about.

    June 22, 2012 08:57 am at 8:57 am |
  7. Rosa, b'ham al

    Yikes! That ad is scary, I would vote against him based on what he is promising in that 100 days even though there is no way he would accomplish any of it.

    June 22, 2012 09:01 am at 9:01 am |

    Your ads in Virginia are falling on deaf ears Willard. Even your surrogate Gov. Ultrasound gave props to the President for the stimulus. The stimulus helped our unemployment rate drop from 7.1% to 5.6%.

    June 22, 2012 09:03 am at 9:03 am |
  9. SafeJourney

    Romney can spend ALL that super pac money and he will not win the election. Americans will NOT let him buy this election.

    June 22, 2012 09:07 am at 9:07 am |
  10. Ancient Texan

    Romney, or my dog Tobie, would be a huge improvement over the inept, incompetent imposter we have now.

    June 22, 2012 09:07 am at 9:07 am |
  11. beevee

    I see romney's first 100 days in office – charting a detailed plan of action to make the the top 1% income people in the country (manly his friends and supporters) even richer. This will all be done at the expense of the middle calss and the poor and keeping these two groups at the bottom rungs of economic ladder. Remember he is a prankster (his own associates and family said that).

    June 22, 2012 09:09 am at 9:09 am |
  12. Thomas

    How exactly does Romney plan on standing up to China? Oh, plans to increase taxes on corporations using slave labor overseas and tax breaks for companies employing american workers? Sounds familiar...

    Almost sounds like the jobs bill the republicans have filibustered.

    June 22, 2012 09:12 am at 9:12 am |
  13. Bill, NY

    If Romney wins, we lose. Simple as that.

    June 22, 2012 09:19 am at 9:19 am |
  14. Gurgyl ship all the jobs to China, stab women with Poland parenthood cuts, stash money in Cayman Island, SWISS because we can Evade TAXES, I paid only 12.4% last year. Rush Limbaugh is my personal advisor, Karl Rowe is my finance, so that he can hurt Hispanics, middle Class Americans. Nasty idiot.

    June 22, 2012 09:28 am at 9:28 am |
  15. Marie MD

    Dream on bishop.
    I see you after the election gong back to California or Park City or Massachusetts (or is it NH where you had a house so you wouldn't have to pay the high property taxes-I forget you have lied so much about everything).
    Continuing to your first 100 days. You go back to California to make sure those architects know exactly where to put that pool in your ocean view mansion. Then you and your non working horse wife will make sure that car elevator will fit all your Caddys and make sure there's enough room on top to fit your dog crate!

    June 22, 2012 09:29 am at 9:29 am |
  16. Governor 47th in Job Growth

    First 100 days of President Obama's second term, Willard might be a pitch man for hoagies as his only job over the last 6 years. If he knows how to the economy works and how to create jobs, why didn't he create a couple for himself and Ann during his 6 years of doing nothing?
    Willard the outsourcer. Did it at Bain. Did it in MA. He'd do it to the US if he ever go the chance. Fortunately he won't get that chance.

    June 22, 2012 09:41 am at 9:41 am |
  17. Republican loser

    Romney will not be my president..I am going to make sure everybody vote for president Obama.
    Romney is the biggest liar and flip flop in politics histroy.

    June 22, 2012 09:44 am at 9:44 am |
  18. paul

    What happened to the "on my first day in office I will......" and it is now 100 days. I can just hear Romney after the 100 day mark. "Well I never said I would get everything done, ha, ha, ha". Romney will be a decent president–for the top 1% of income earners, but, for the others, well, too bad.

    June 22, 2012 09:55 am at 9:55 am |
  19. Sandy

    In the ad, Romney is promising to repeal Obamacare. Doesn't he think that there are people in Iowa that are benefiting from it? What about the people with pre-existing conditions that will be discriminated against if it is repealed? And what about all the kids under 26 (like mine!) who is on their parents health insurance because of this law? They will have to shell out another $500 or so a month if their kids are kicked off their plans! And a report just came out yesterday that some people will get REBATE checks because Obamacare SAVED MONEY!

    June 22, 2012 09:55 am at 9:55 am |
  20. Vote the Tea Party OUT in 2012

    Mitt better make sure in states that the economy is starting to do better to get the word out NOT to say that in public because it goes against his message. Kind of like he had to do to Gov Scott in Florida. And if by chance they DO let such a message slip, be sure to credit the governors and Mitt for his plans and NOT any credit to Obama for God's sake. If that isn't party before people I don't know what is.

    June 22, 2012 10:08 am at 10:08 am |
  21. Out of Texas

    In the end, America's election will not be bought by the highest bidder.

    OBAMA 2012!

    June 22, 2012 10:13 am at 10:13 am |
  22. Indy

    Romneys should go to school on day one and learn that the middle class is the economic engine of every industrialized country in the world. The middle class must be fixed before any recovery can be realized, if you look at any country that has a healthy middle class you will see a robust economy. Romney might have a business background but he is dead wrong when it comes to how to stimulate an economy,he has a trickle down theory that has failed America every single time

    June 22, 2012 10:29 am at 10:29 am |
  23. enuff

    First off, does he really think he could just step into the office and do whatever he wants without the checks and balances of the legislative branch? second, he hasn't said what he plans to do AFTER the first 100 days. Will he do what he did as governor and become MIA and start campaigning immediately for a second term. Being president does not mean you get to sit back and put you feet up.

    June 22, 2012 10:31 am at 10:31 am |
  24. Rubje

    Time for Rommey to realize, he is not running for the office of King, but President of USA. He has no experience
    in Foreign affair, but he going to tell, China what to do, good luck with that. Rommey is in love with running for
    office, because he feel it is his right, instead of wanting to help the American people to achieve great things..

    June 22, 2012 10:31 am at 10:31 am |
  25. S.B. Stein E.B. NJ

    And how much of this requires appoval from Congress? I presume all of it would need to be okayed by Congress which makes the plan unlikely.

    June 22, 2012 10:34 am at 10:34 am |