Obama buys Olympic ad time
June 27th, 2012
05:14 PM ET
10 years ago

Obama buys Olympic ad time

(CNN) - While Mitt Romney is expected to be a spectator at this summer's Olympic Games, those watching from home may see President Barack Obama, thanks to a large ad buy.

Obama's reelection campaign has bought $6.5 million of U.S. national advertizing time for the London games, a Republican ad buying source told CNN.

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The time is on the networks of NBC, MSNBC, CNBC, Bravo, and NBC Sports Net, according to the source. The time includes approximately $1 million for time during the opening ceremonies.

The New York Times was first to report the buy and that it was $5.5 million.

Obama and Sen. John McCain's 2008 presidential campaigns each spent several million dollars advertizing during the 2008 Olympic games.

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Filed under: 2012 • Olympics • President Obama
soundoff (15 Responses)
  1. J

    Brilliant on Obama's part!

    June 27, 2012 02:04 pm at 2:04 pm |
  2. Big George in Big D

    Is he foolish enough to think people actually want to watch him read his teleprompter?

    June 27, 2012 02:06 pm at 2:06 pm |
  3. Dominican mama 4 Obama

    While Mitt Romney is expected to be a spectator at this summer's Olympic Games, those watching from home may see President Barack Obama, thanks to a large ad buy
    LOOOOVE IT!!! Great move!
    I remember Obama buying up ad time during the Super Bowl. McShame wasn't thinking on his feet and evidently neither is Romney.
    Obama is so proactive and focused.
    While the wealthy, elite, disconnected, flip-flopping-no-positions-no-ideas wannabe is enjoying himself alongside his wealthy friends and family, the real President soon-to-be-re-elected is keeping his eyes on the prize.
    Enjoy the ad Romney!
    Godspeed to you President Obama in all of your endeavors.
    Obama 2012. Seriously America.

    June 27, 2012 02:10 pm at 2:10 pm |
  4. Myviewis

    Let me get this straight, Obama’s ad will bad mouth Romney, most likely will be about Bain/Romney off-shoring jobs to Mexico, China. Now, will Obama also say in this ad that his campaign donor Hamilton E. James is the president of Blackstone Group, a company that together with Bain Capital and NBC Universal purchased The Weather Channel and Landmark Communications?????? Will Obama attack Blackstone Group and NBC Universal for owning together with Bain Capital the The Weather Channel and Landmark Communications???? I am sure Blackstone Group and NBC Universal have participated in off-shoring jobs just as much as Bain Capital. Bain Capital-Blackstone Group-NBC Universal together in business. Who knew???? Guess Bain is not so evil after all. Hey, isn’t Obama going to Hamilton James home for a fund-raising party?????

    June 27, 2012 02:13 pm at 2:13 pm |
  5. Dan

    How cool! Go President Obama! And what is alexithymic Mitt going to do as a following wanna-be act? Talk about the pole heights to which ever sport involves using them to jump over a high rope?

    June 27, 2012 02:23 pm at 2:23 pm |
  6. ttim

    OBAMA & AMERICA 2012!

    June 27, 2012 02:34 pm at 2:34 pm |
  7. Silence DoGood

    On track to raise 1 billion dollars to buy your vote. Terrible – money from special interests should not buy elections. What has happened to this country? It is the end of .......

    Oh wait – It is Obama – oh that's ok then.
    um uh – money is good.

    June 27, 2012 02:39 pm at 2:39 pm |
  8. Fair is Fair

    "I remember Obama buying up ad time during the Super Bowl. McShame wasn't thinking on his feet and evidently neither is Romney."
    Makes no sense. Super Bowl is in early February. Why would Obama buy Super Bowl time in the infancy of the primaries, and what does that have to do with McCain? You memory is flawed.

    June 27, 2012 02:43 pm at 2:43 pm |
  9. cali girl

    Brilliant way to get out the word.
    Next question, what will be Robmeys move on this area? A donor's give away – a special retreat to be a guest with him at the Olympics?

    June 27, 2012 02:44 pm at 2:44 pm |
  10. Investment Advisor

    It will probably be the lowest watched Olympics in history..Knock yourself out Mr O. Your vision of America is flawed with too much gov't control....people will wake up to the realization that you are leading us in the wrong direction, many already have. @ Dominican Mama 4 Obama...Do you have any pancakes to go with that syrup?

    June 27, 2012 02:52 pm at 2:52 pm |
  11. Fred

    My fellow republicans, if you think Obama is stupid or crazy for this then please switch parties. He is the master of PR and propaganda. He spent enough money on commericals in 2008 to pay for every superbowl commerical for the enxt decade. you don't think media saturation buys his votes? Who watches TV and specifically the target audience of his commercials? Oh yeah the liberals and more importantly the young naive vast majority of his impressionable voters. This president kowns that its not about politics, issues, or America's future... It is all about popular culture in America, and he is exploiting it remarkably to win this election just like he did the last one.

    June 27, 2012 03:07 pm at 3:07 pm |
  12. Keeping it Real

    Another good reason to DVR the games and skip through the commercials. To be honest, I'd prefer that all candidates refrain from airing their propaganda during commercials for the Olympics.

    June 27, 2012 03:09 pm at 3:09 pm |
  13. Obama 2012 - BEND Forward America, take another 4 long years of OBAMA FAILURE

    Everybody is on vacation and out doing things in the summer. Nobody watches the Olympics anyways. I'm glad to see Obama is as out of touch as he usually is. A total waste of money.

    I guess he's trying to reach all his foreign donors for contributions.

    June 27, 2012 03:15 pm at 3:15 pm |
  14. 2020

    Romney has the luxury travelling to London for the show, the top 1% can do what they want, but not the 400M Americans. That is a class differentiation.

    We the 99% all congragate around TV that is how we spend our summer, between work and other duties.

    June 27, 2012 03:16 pm at 3:16 pm |
  15. scott

    The reason Romney is not doing a ad buy during the Olympics, is due to the fact it should be free of politics. However Obama could care less about the Olympics, as long as he can get his face on TV to spew hate and lies he is happy. He is a disgusting human, and not fit to lick Romney s boots.

    June 27, 2012 03:26 pm at 3:26 pm |