Romney campaign makes almost $5 million ad buy
July 10th, 2012
07:28 PM ET
10 years ago

Romney campaign makes almost $5 million ad buy

Washington (CNN) – Mitt Romney's presidential campaign has bought almost $5 million of television time beginning Wednesday to air advertisements in eight battleground states, according to a Republican ad tracking source.

This is the second week in a row the campaign has made an ad buy of almost $5 million, signifying it is increasing its muscle in the general election ad wars.

- Follow the Ticker on Twitter: @PoliticalTicker

- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

No word on whether Team Romney will air previously released ads or debut a new one.

In the last week Romney's campaign has been airing previously unveiled spots, including "day one" ads (setting out what actions the candidate would immediately enact once he is sworn in) as well as a spot reviving harsh words leveled against President Barack Obama by a fellow Democrat - Sen. Hillary Clinton, then Obama's rival for the Democratic presidential nomination.

During the month of July, Obama's campaign has reserved almost $25 million in nine states, according to the ad buying source.

Team Obama is currently airing several ads hitting Romney over his positions on abortion and family planning and for allegedly outsourcing jobs overseas while head of the financial firm Bain Capital – an assertion called false by Romney's campaign.

Pressed by some Republicans to be more assertive in responding to attacks on his Bain tenure and his wealth, Romney on Tuesday fought back, calling the Obama campaign's ads false and misleading.

"It's interesting when it comes to outsourcing, this president has been outsourcing [a] good deal of American jobs by putting money into energy companies that end up making their products outside the U.S. If there's an outsourcer-in-chief, it's the President of the United States – not the guy running to replace him," Romney said at a campaign event in Grand Junction, Colorado.

In the continuing back and forth, the Obama campaign countered Republican attacks that their policies have led to outsourcing by saying the administration has fought to end tax breaks for companies that ship jobs overseas and has enacted incentives for companies to bring jobs back to the U.S.

The breakdown of the new $4.789 million Romney buy, which runs from Wednesday to July 17, is:

Colorado: $663,887
Florida: $1,254,989
Iowa: $395,690
North Carolina: $749,045
New Hampshire: $80,200
Nevada: $362,325
Ohio: $927,585
Virginia: $355,765

- CNN's Meghan Rafferty contributed to this story.

Filed under: 2012 • Ads • Mitt Romney
soundoff (11 Responses)
  1. Thomas

    Wow , who says the economy is bad !

    Mitt Romney wouldn't Know !

    July 10, 2012 07:52 pm at 7:52 pm |
  2. Hank

    It is ELECTORAL VOTES, and not DOLLARS that win the General Election. President Obama, this week has gained 13 projected electoral votes-he has 253 and alexithymic Mitt trails behind with 191. President Obama leads Mitt by 62 projected electoral votes--So how much does it really matter that Rove, Sheldon and the Kochs are buying more ads for Mitt?

    July 10, 2012 08:13 pm at 8:13 pm |
  3. Four and The Door

    If there's an outsourcer-in-chief, it's the President of the United States – not the guy running to replace him," Romney said at a campaign event in Grand Junction, Colorado.
    Case in point. Look at what happened to the American startup companies making solar panels. After Solyndra all funding became scarce. Where did this technology go? You guessed it. China. So the cave in of our domestic clean energy manufacturing industry has resulted in new American technology ending up in China. This happened to one of my company's customers and it was tough to watch. They had excellent solar panel technology. Now it is in Shanghai.

    July 10, 2012 08:41 pm at 8:41 pm |
  4. CanadaONE

    GOP = Government Against the People – this is man who made money on the backs of the middle class – he road them like slaves

    July 10, 2012 09:27 pm at 9:27 pm |
  5. T'sah From Virginia

    ►Romney campaign makes almost $5 million ad buy◄
    But as long as he remains shallow the American people will ask WHY
    Should we elect a man who constantly LIE, Flip-Flop and Cheat
    All the money in the world won't buy the election for Romney – he'll earn his defeat

    No one wants a liar, flip-flopper and cheater for a President!

    Obama 2012 – The Only Trusted Way Forward!!

    July 10, 2012 09:29 pm at 9:29 pm |
  6. MaryM

    Romney, Americans will NOT let you and your wealthy buddies "lie and buy" this election. Get lost Romney

    July 10, 2012 09:55 pm at 9:55 pm |
  7. Namejim Letournesu

    Rich people tax cuts create jobs, Bush 2003 tax cutz 5 years lost 5 million jobs that.history, and employme
    nt is stopped, Mit says wealth create jobs in 9 years it HASN'T

    July 10, 2012 10:37 pm at 10:37 pm |
  8. Af

    All these million will go to TV, RADIO, ect... but the struggled families won't receive a dime, and their want us to vote for making them richers. Shame on you politicians

    July 10, 2012 11:24 pm at 11:24 pm |

    WHERE is your plan, man? Where is your job plan? Where do you stand on immigration? on abortion? on Gay marriage? on

    July 10, 2012 11:30 pm at 11:30 pm |
  10. Name

    It don't matter. He will never be President of The United States of America and you can take that to the Bank. Willard Smitten Robbmey

    July 10, 2012 11:49 pm at 11:49 pm |
  11. georgewashington

    Romney is using the same game plan to try and destroy Obama as he did in the primaries.

    If Romney wins we're all skrewed!

    July 11, 2012 12:38 am at 12:38 am |