Team Romney buys ad time in three states
July 16th, 2012
06:15 PM ET
10 years ago

Team Romney buys ad time in three states

Washington (CNN) - Mitt Romney's campaign has bought $1.39 million worth of ad time beginning Thursday. It appears, though, that the campaign has dramatically curtailed the scope of its media campaign by purchasing time only in three battleground states, according to a Republican media tracking source.

The campaign purchased time in Iowa, North Carolina and Virginia for ads to run beginning Thursday through next Wednesday.

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This comes as the campaign unveiled in the last several days three separate spots hitting Team Obama for failing to run the same type of campaign it did in 2008. The amount of ads and the negativity of them on both sides has increased as the two sides have exchanged charges and counter-charges ranging from whether Romney oversaw outsourcing while he headed Bain Capital to the overseas financial holdings of the presumptive Republican nominee.

In the past couple of weeks Romney actually expanded the scope of his general election media campaign. From last Thursday through Wednesday his team purchased $5.27 million for ads to run in eight battlegrounds: Colorado, Florida, New Hampshire, Nevada, Ohio as well as Iowa, North Carolina and Virginia.

Romney's aides could always expand the buy.

For the month of July Obama's campaign has reserved almost $25 million in nine battlegrounds-and that is not counting the $6.5 million it will be running on various NBC networks during the Olympics.

Here is the latest Romney ad buy breakdown:

Iowa: $394,480
North Carolina: $668,110
Virginia: $328,225

Since the general election ad campaign kicked off in May through the end of this month, Romney will have spent $29.2 million while Obama's total will be at least $93.7 million in broadcast and cable ads in the battleground states – not counting any national broadcast or cable commercials.

The intensity of the ad campaign this early in a general election is unprecedented. CNN's ad consultants Campaign Media Analysis Group/Kantar Media said, for example, more presidential spots aired in the first 12 days of July in Columbus, Ohio than in the first 12 days of September in 2008. As of July 12, every presidential ad on the air in the Columbus market was a negative one.

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Filed under: 2012 • Ads • Mitt Romney
soundoff (16 Responses)

    To late now ,where's your tax returns ,its not your call. It's our call ,the voters !!!!!

    July 16, 2012 06:21 pm at 6:21 pm |
  2. Lori in CO

    And if people have minds of their own, it won't matter how much he spends. Those that want to ruin this country and vote for him will. Those who want to move forward and allow President Obama to finish the work he has started will do that. I'm in Colorado and his ads did not sway me at all. OBAMA 2012

    July 16, 2012 06:28 pm at 6:28 pm |
  3. Tony

    Imagine what will happen if a vice presidential candidate refuses to release his tax returns. He or she will not pass the first round of vetting. Right now, Romney will not pass the vetting process from his own team.

    July 16, 2012 06:31 pm at 6:31 pm |
  4. Larry L

    Will they use that ad time to show use Romney's taxes? What's he hiding?

    July 16, 2012 06:42 pm at 6:42 pm |
  5. Larry L

    Romney wants us to trust him with our money but he won't show us his tax returns... Who did he cheat? Did he break the law? Did he hide money overseas? What's he hiding?

    July 16, 2012 06:43 pm at 6:43 pm |
  6. Has Mittens "RETROACTIVELY RETIRED" as the GOVERNOR of MA back to before he signed ROMNEYCARE???

    Mittens has lowered the ad buys because he will announce his VP this week, in hopes that it will push BAIN and his lying to the SEC in 2001 off the front page.

    Not going to happen Mr. 1%.

    July 16, 2012 06:48 pm at 6:48 pm |
  7. Bill from GA

    I'd like to see Team Obama run an ad showing the repugs ( including the Republican Governor of Alabama ) calling for mitts to release his tax returns!!

    July 16, 2012 07:11 pm at 7:11 pm |
  8. kayla

    the job creators have a lot of money to waste

    July 16, 2012 07:42 pm at 7:42 pm |
  9. John the Historian

    Romney needs to spent some money for the planet kolob. That is where Willard is going after his defeat in November. Maybe the polygamists there will vote for him.

    July 16, 2012 07:49 pm at 7:49 pm |
  10. They ought to change from the elephant to the hippo...

    Romney buys ads in three states and will probably have a different story in each one, to correspond with his three faces...

    July 16, 2012 08:36 pm at 8:36 pm |
  11. MaryM

    spend those millions and millions Romney, Americans will not let your Lie and Buy this election. Mitt is NOT presidential material

    July 16, 2012 08:39 pm at 8:39 pm |
  12. Claudia, Houston, Tx

    Ads won't get it Mr. Romney, where's your tax returns. Money can buy a lot of things so Romney should buy some truth and stop lying to the American people.

    July 16, 2012 08:41 pm at 8:41 pm |
  13. Marie MD

    All that money to lie and cheat the country. Way to go bishop. Can't wait until the debates start and you can't hide behind faux news or the soft questions and the "real" press allowing you to get away with not answering the tough questions.

    July 16, 2012 09:09 pm at 9:09 pm |
  14. ted

    Hey Mitt, the presidency is not for sale. Take your money and your offshore tax shelters and go back to Utah where they like you.

    July 16, 2012 09:51 pm at 9:51 pm |
  15. ronb

    Don't be so quick to spend those Adelson dollars! You're going to have to give them back when the public finds out he's under investigation for CORRUPTION!!

    July 16, 2012 10:07 pm at 10:07 pm |
  16. A not-so-stupid former republican

    Hey Romney, release your tax records for at least five years! What are you trying to hide?

    July 17, 2012 02:45 am at 2:45 am |