Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
8 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

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In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

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Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)

    A vote for romney the clown is a vote for BACHMANN and the rest of the Gop bafoon party bums ,you know who they are !!!

    July 23, 2012 05:02 pm at 5:02 pm |
  2. cali girl

    So right. Robmey is all about wealth, wealth for him and his fat cat friends. He wasn't at BAIN for helping people, he was there to help himself. Look at who is giving him money for his campaign: Adelson, Trump, Freiss, Koch Bros, Rove, Cheney, Nascar team owners and NFL team owners. They are not giving money to expect nothing in return.
    Expect the hurting Americans to get more cuts. Robmey plans to cut head start, welfare to work, medicare and social security, and more teachers, fire and police to boot. (the Fed govt does send money for those programs, grants and funds are coming to cities who need to hire more of those)

    July 23, 2012 05:05 pm at 5:05 pm |
  3. AqChicago

    Obama and his campaign can stay positive and negative too......but Romney? Being negative is the only option for Romney as he has nothing new to offer. The policies of Romney has already been tried by Bush and Cheney for 8 yrs and we failed miserably!
    I would rather choose Obama's policies, try it and change it if it fails vs. trying a proven failed policy all over again. Its like a patient who just came out of an open heart surgery, due to his past bad dietary habits, is recommended by Dr. Romney to eat a whopper burger for breakfast, lunch and dinner, post surgery. Nice way to make money from the surgery and also killing the patient.

    July 23, 2012 05:06 pm at 5:06 pm |
  4. rla

    We have seen his plan it cleat=rly does not work! Obama has no record at anytme in his life of being anything but self promoting and no trail of accomplishment. Romney on the other hand has been in difficult arenas and has identified the problem and fixed it. Hutzpah will not carry the day– as this is not Chicago!!! TIME TO MOVE ON

    July 23, 2012 05:09 pm at 5:09 pm |
  5. Claudia, Houston, Tx

    We already know Romney's tax breaks would favor the wealthy and that's why he won't release his tax returns knowing they would be in direct contrast of proposing anything else, which he hasn't. If Americans can't see through a "Karl Rove Playbook" then I say when you vote ask to use Romney's GOLD writing pen to cast your vote, just like the one he uses.

    July 23, 2012 05:09 pm at 5:09 pm |

    A vote for romney the clown is a vote for a BACHMANN style government .no thanks ,Gop train wreck in Nov ,and where's your tax returns .I see tax evasion,lots of it .

    July 23, 2012 05:12 pm at 5:12 pm |
  7. Four and The Door

    Sorry, but the fallacy of taxing billionaires to save the nation is so far off it's not even funny.
    Do the numbers. If Democrats think we are going to tax our way back to prosperity, everyone gets hit. Big.
    So that's obviously not the way back. But Obama counts on Americans being stupid with numbers. Apparently.

    No, the way back to American prosperity is not bigger government. It is a larger, growing private sector. Strong American businesses have always been our source of prosperity and not only can they bring our economy back, they want to and they are the only ones capable of doing it. Obama doesn't get it. Mitt Romney does. Because he knows how.

    July 23, 2012 05:22 pm at 5:22 pm |
  8. Deen

    You just can expect the guy with a Swiss Bank Account to favor the poor and the middle class. He got wall street on his side. So this election is about the poor and the middle class against wall street.Let's see who got votes lol. Remember he said Corporations are people too.

    July 23, 2012 05:26 pm at 5:26 pm |
  9. was for obama, now for romney

    i wish obama would have lived up to all our hopes....but if he had even come close doing anything great hew would be killing romeny right now. hes a likable guy but im realizing more ever day that just cuz you like the guy doesnt mean you would want him to lead/manage the country....sad but true

    July 23, 2012 05:26 pm at 5:26 pm |
  10. California Gary

    It was the GOP "trickle down" approach that drove us into the ditch in the first place. Obama has made progress in getting us out, even with the GOP flattening the tires on the tow truck, making progress difficult......now is the time to get rid of those that are obstructing progress from their power positions in congress........not the time to return to trickle down. Romney is the wrong man, at the wrong time, with the wrong answers.

    July 23, 2012 05:31 pm at 5:31 pm |
  11. normajean @ verizon ,com

    ......Ria.....you have obviously been a fan of FOX news too long........Millions of people are now working because our president DID NOT follow Romneys plan and let the auto industry die!!!...He saved it and millions of people are now working. Our president has not sent jobs to China that could have been done in the U.S. He is not threatening to cancel our medical insurance and advance tax breaks for the wealthy.........Do I really have to go on???? Is it possible for you to get the picture? Not with"Faux" news. As there is now a saying........ "No news is better than Fox news"...

    July 23, 2012 05:33 pm at 5:33 pm |
  12. kayla

    if the stupid plan that bush had did not work then, why would it work now? clinton plan worked then, it will work now

    July 23, 2012 05:37 pm at 5:37 pm |
  13. Femi Ajiboye

    I used to think Americans are smart and able to think outside the box, but alas I am wrong. Why would a nation of people be reconsidering electing a party that got them into unnecessary wars, gave away the gains made in the 1990's a record breaking surplus, brought them into a deep recession and made the world not to only hate Americans but loathe them. I just can't understand how Americans reason

    July 23, 2012 05:40 pm at 5:40 pm |
  14. Wes B.

    This ad says what I've been saying all along. We tried the trickle-down approach. Twice, actually. And both times landed our economy in a world of trouble.

    I contend that the only way our country would ever elect a black guy with a name like Barack Hussein Obama is when our economy was in such a mess from moronic policies, that they had no other option. Obama was only elected in the first place because these GOP policies were so incredibly terrible. Maybe Obama's policies aren't great...but we know for a FACT that they are working better than the GOP policies Romney wants to repeat.

    Romney's platform is to just go back to the exact same policies we had 4 years ago. Seriously? That's his plan? If Romney had a new option that hasn't been tried, then I'd like to give him a shot. But his plan is simply to do what we were doing 4 years ago. How short does he think our memories are?

    July 23, 2012 05:40 pm at 5:40 pm |
  15. Darryl

    I cant understand anyone who doesn't feel that everybody, even the wealthiest people in this country should help put this country back together after what we have been through. The wealthiest made more money during the collapse and recession than anytime in history. Romney wants to give them more tax breaks to make even more money.Is the United States up for Sale to the highest bidder ? Is that what we have going on here in America ? NEVER !! Im voting for Pres.Obama.

    July 23, 2012 05:52 pm at 5:52 pm |
  16. Four and The Door

    Wes B.
    ... Maybe Obama's policies aren't great...but we know for a FACT that they are working better than the GOP policies Romney wants to repeat...Romney's platform is to just go back to the exact same policies we had 4 years ago. Seriously?
    Maybe you haven't heard what precipitated the recession. It was the liberal idea that every American should own a home whether or not they could afford it. This was Barney Frank's baby. He was a Democrat. And he will be the first to admit what a failure that idea was. So even after Obama has poured hundreds of $billions into the housing market to fix it, where are we? Deeper in debt and 3 1/2 years older. Housing is still a disastrous mess with foreclosures at least for the next decade. And he still wants to throw more debt money at it. Apparently he thinks driving national debt up to $20 trillion is okay. I do not. I think $16 trillion is obscene. Don't you?

    July 23, 2012 06:03 pm at 6:03 pm |
  17. Pete

    @ria,four and the door,didn't we have enough of that with your idol Reagan and his trickle down your neck economics years ago,18-20% home mortgage rates,20% auto loan rates,taking away deductions for credit card interest,auto loan interest,tried taking away your interest on your home mortgages,remember them or do you all have selective memory.Reagan was "your president"who stole from SocialSecurity with Allan Greenspan to balance the budget,ya didn't get credit for what he stole either,right!!Then Bush ,what a gifted political idiot,you voted not once but twice for him didn't ya,come on now you can take credit for also screwing up this country as much as he and Cheney did,get my picture so far hypocrites!!And I didn't even mention Hoover and his Great Depression,it took a democratic president Roosevelt 12 years to fix that guys messes,are ya still proud of your parties historic catastrophes,I bet you are and you want another so called business man to change our world,ya haven't had a president yet do it right ,so why now with that elitist moron Romney,he'll just take us back to the Bush years and I definitly don't want to relive those days,intelligent people agree,so you're not agreeing,so that's your problem,just like your party, no intelligence!!

    July 23, 2012 06:09 pm at 6:09 pm |
  18. Sandra, Atl

    Has anyone questioned what the situation would be now if Congress (think Republicans) had actually worked with the President to try and move things forward? Nope....you had rather listen to Fox News tell you what to think and believe that to investigate on your own and ask some serious questions. The President is not perfect by any means but he's not the monster some of you people make him out to be. He's never been a 'socialist, communist' or any of those derogatory terms many of you use. He is and has always been a pragmatist. If you truly looked at him through unfiltered glasses (filtered by Fox) you would have known that before you voted the first time around.

    July 23, 2012 06:34 pm at 6:34 pm |
  19. thinks for self

    Obama has lived up to my hopes. I didn't expect the impossible . . . but he got ACA through, Bin Laden and saved Detroit. He took us from a job loss of 700,000 jobs dissolving every week to a stable and gradual incline. He has done enough to show he follows through in the direction I voted for him to go. OBAMA 2012

    July 23, 2012 06:36 pm at 6:36 pm |
  20. Hindsight 20/20

    A vote for Romney is a vote that got us into this mess in the first place. The Bush tax cuts have been in place for 10 years! It failed! What part of that do people not understand? It's not rocket science.

    July 23, 2012 06:52 pm at 6:52 pm |
  21. ryan

    Four and the Door. Your on here a lot. I see you always try to make a the case that policies of Obama'shave not successful. But consistently I also notice you encapsulate the time frames of the two said economies. Bush never seemed to exist for you. You spew like the idiot you are,tie frames that let Bush of the hook and blame Obama. Never ever do you allow for other indices such as European global economics or congressional inertness play into the equation of your opinion. You lack depth in your sad attempt to paint Obama as a failure. Remember that Bush said that lowering taxes was only a temporary thing? No. Convenient One would think that someone who is on the Cnn pages as much as you are would research your points a little better, making for a better debate.

    July 23, 2012 06:52 pm at 6:52 pm |
  22. CAWinMD

    Four and the Door - it's not Obama that is misrepresenting the numbers. He never said that he would solve the entire problem by just taxing the rich. It even says that in the article above - having the rich pay more enables a more balanced approach to debt reduction, which allows the safety net to retain at least some effectiveness, and provides the ability to invest in those things that we need in order to move forward. There's nothing wrong with that approach numerically - it just doesn't jive with your politics. That's fine, but don't call it a math problem. It isn't.

    July 23, 2012 06:55 pm at 6:55 pm |
  23. ge

    look in every city in america and you will see parking lots that were once manufacturing plants,thats what the republican trickle down has done for america

    July 23, 2012 06:58 pm at 6:58 pm |
  24. rob

    @Femi Ajiboye and Wes B.

    Your memories are very short. In the last 2 years of the Bush admin, the dems controlled both houses of Congress where they had oversight of the Exec Branch. Well, in Jan 2007 unemployment was about 5%, the deficit projected was about $190 Billion. This after Bush inherited a recession and 9/11 happened 9 months into his admin. He cut tax rates on EVERYONE. The biggest cost of those cuts was hugely in the lower rates for the middle class and the lower income folks who were taken off the tax roll. In 2008 president Obama was swept in with huge majorities in the Congress. The American people liked the Dems policies so much, they swept them out of the House by RECORD #'s in the election of 2010...REMEMBER THAT ???

    There is plenty of blame to go around for the meltdown in 2008 but please, the dems had a chance to prove that their policies would bring us into growth etc but they failed. Insted of working with the Republican House Like Bill clinton did in the 90's Obama chose to stick with his base and not bend with the obvious political winds. The biggest reason for the gridlock we see now in Washington is the lack of Presidential leadership.

    July 23, 2012 07:01 pm at 7:01 pm |
  25. Jeettu

    Romney does not have any plan for creating jobs. He does not care about providing healthcare to more tahn 40 million Americans. All he cares about is to make sure that he and his rich friends get rich and pay less taxes even if it hurts the country. Furthermore, he, his campaign, and his republican friends and those in the US Congress tell lies all the time, like his story about a small business owner who did not receive any help from Government: when it became clear that he did get help from the government, Romney's campaign just attacks and do not wish to admit that they lied. With all this, who can trust Romney to lead the country and his republican colleagues to care for America. The choice in Novmeber is clear: we got to make sure that these republicans don't succeed. Make sure Romeny does not win the White House.

    July 23, 2012 07:25 pm at 7:25 pm |
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