Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
8 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

- Follow the Ticker on Twitter: @PoliticalTicker

In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. BinFL

    When do you ever hear Romney say that HE should be taxed more like you hear President Obama say. To me, that says it ALL! President Obama identifies with the 99%. Romney was born with a silver spoon and his mouth and has never had to take real risks in his life because he always had the protection of wealth. WAKE UP PEOPLE – Romney is NOT for the 99%!!

    July 24, 2012 10:57 am at 10:57 am |
  2. Anonymous

    UNFORTUNATELY, many on here are unfamiliar with economics and finance. They wan't to change the structure of this capitalist nation. They endorse a man who surrounded himself with marxists through his informative years. His mother was a professed communist. Obama knows very well, what he is doing . He is destroying (changing) this country. "spreading the wealth around" by taking from the productive and giving it to the people that only come up with excuses for not being successf is a travisty. Creating more benifits and handouts promotes dependancy on government and less self reliance. People get used to"being taken care of" . After some time elapses, the producers slack off. Why should they risk all they haveto open a business? Why should they work or study hard? Their money will be taken(stolen) from them and given to another that may have chosen not to work or study because he would rather sleep,do drugs or party or socialize.The productive arebeing punished for their successes.

    July 24, 2012 10:57 am at 10:57 am |
  3. Dean

    Hey, Stompthelogic. Obama is still the slowest spending POTUS in the last 60 years and he's about 200 executive orders behind Bush W. He hasn't forced anything on anyone. It's about time he acts on the promises he made and screw Congress if they think tantrums are better than action.

    July 24, 2012 10:57 am at 10:57 am |
  4. UDidntBuildThat

    Sam u asked "How come Romney, who isnt president, can ask for 8 years, but we bash and tear down Obama for not "getting it done" in 3.5. That ladies and gents is the height of hyprocisy."
    Obama promised he would get it done in his 1st term or this will be "a 1 term proposition". Obama's own words. I guess they count right?
    I think the real hypocrisy here is that no one knew anything about Obama when he was elected. His college transcript and application sealed. His thesis-sealed. To most of u it did not matter. But for Mitt his past going back to high school, well that all matters now does it?

    July 24, 2012 10:58 am at 10:58 am |
  5. Critical Thinking

    I hope you all can weather the economic depression that only 4 more years of Obama can bring to you. I think I will save all these pro Obama comments and serve them back to you in a couple of years, so you can eat your own words. That will probably be the only food you will be getting.

    July 24, 2012 11:02 am at 11:02 am |
  6. Dwight

    Mike Texoma – well written and thought out.

    July 24, 2012 11:03 am at 11:03 am |
  7. Rick CT

    His lack of a record over the past 3.5 years speaks for itself. What should have been one of the strongest recoveries in histroy goes down as the weakest because his policies have been a perfect storm of job destruction (at least for the non-union). This is ust more telepromptor gloss to hide his failures.

    July 24, 2012 11:03 am at 11:03 am |
  8. UDidntBuildThat

    Jon, we owe $15 TRILLION not $15 billion! Raising taxes would generate only $85B. That is enough to fund the govt for 8 days!!! Think about it. That rhetoric fr Obama is NO solution & he knows it. Even Dems in his own party DISAGREE with him (eg Clinton). So get the math straight and realize that we have put this massive debt on, as our elustrious POTUS has said, "the backs of your children, grand-children and great-grand-children and that is unpatriotic"! all in the name of fairness and giving everyone in this generation a shot at the American dream. Blank fairness for the next generations right?

    July 24, 2012 11:04 am at 11:04 am |
  9. FLIndependent

    Those of you saying the Dems in 2007-2008 caused the economic collapse are using selective memory again. Bush used a record number of vetoes those two years so NOTHING the Dems wanted passed. Sorry, it was the Repubs who had full control of Congress for six years and started us on our downward spiral – if they were doing such a great job the Dems would NOT have taken over in 2007!!

    July 24, 2012 11:08 am at 11:08 am |
  10. Ed1

    And yours work look at who is calling the Kettle Black.

    No leadership, failed economy, unemployment still above 8%, and you have the nerve to say anything about Mitt.

    Why don't you just retire we can't afford your failed policies anymore.

    I swear you said if you couldn't turn our economy around in three years you didn't deserve to be re-elected changed your mind I haven't four and out the door we can't afford you anymore.

    Noticed in the health care bill that my medicare will go up three times what it is now by 2014 why do I have to continue to pay for your parties failure at health care reform. There are many more items your party will not bring out. Pass the bill and we will read it to see what's in it great leadership.

    July 24, 2012 11:08 am at 11:08 am |
  11. Roy

    Romney has reluctantly released only 1 year of tax returns.

    That's less than any Presidential candidate in 36 years!

    Obama has released 12 years of tax returns.

    Romney's own father released 12 years of tax returns when he ran for President because he wanted the American people to know that he was an honest man with nothing to hide.

    What's Romney hiding?

    July 24, 2012 11:10 am at 11:10 am |
  12. ghostriter

    udidntbuildthat, all signs say that things are better than they were in 2008. There's no getting around that.

    And no point in making things up. His surrogate said unemployment would get above 8%. It's at 8.2% now. And that is with republican governors screaming that the stimulus wouldn't work while silently taking the money and running. Housing numbers are up for the 1st time in a while over the past year as well.
    And if you look at your HC premiums, they have been going up over the past 15 years or so. Not to mention the Kaiser report stating that the increases had little to do with the AHA.

    Your spending numbers are in dispute as well. Seriously, whether or not you agree with what he has done, at least give an accurate account of what he did.

    July 24, 2012 11:11 am at 11:11 am |
  13. UDidntBuildThat


    Just wait until the debates come around; Romney is going to get roasted. For those of you that think he's so qualified; WHAT plans has he laid out/identified which will be better for this country? NONE! Some of you, are as smart as wet rocks!!
    What was Obama's plans when he ran in 2008? Was it HOPE or was it CHANGE? With an economy like this it looks very hopeless? The only CHANGE I've seen now is his TONE.

    But then again, what do u expect fr someone who never made a payroll, never govern, never had a job in the real world? You expect, things like "u didn't build that", "the private sector is fine", "shovel ready wasn't as shovel ready as we thought-ha-ha-ha!"

    July 24, 2012 11:14 am at 11:14 am |
  14. Obama 2012 - BEND Forward America, take another 4 long years of OBAMA FAILURE

    How has Obama indicated he is willing ot work with Republicans moving forward if he is re-elected? HE HASN'T. He has done the opposite of what Bill Clinton did and veered far left to his base and attacked everything that opposed him in any way. If it wasn't a leftwing idea, it was never considered. For the first two years, Republicans were being excluded from meetings because the Democrats had their majority and didn't give a damn about what they had to say.

    So for the first two years, we got the far left agenda jammed down our throats including a trillion is wasted stimulus spending that was actually pay backs for his union and campaign supporters. We also got Obamacare that most Americans want repealed.

    Then after the Democrats lost the House in 2010 because the American people had had enough, they again refused to work with the Republican House and have stopped or refused to vote on over 30 bills passed in the Republican House sent to the Democrat Senate. Instead Obama has decided to just takeover government and rule by decree, Immigration laws? No need to enforce them and grants defacto amnesty to nearly one million illegals. Suing states left and right to force their leftwing agenda on them.

    So if you want four more years of this far leftwing Democrat disaster, vote for Democrats and watch the whole country collapse from extended high unemployment and huge debt. This is what Spain and Greece are now experiencing. We will be there very soon with 4 more years of Democrats in office.

    July 24, 2012 11:15 am at 11:15 am |
  15. mannycl

    This elections not about electing a religious leader but a qualified president. I don't care whether that person is a Mormon, a Catholic or whatever just somebody with a vision that will get us out of this mess.

    July 24, 2012 11:17 am at 11:17 am |
  16. mm

    And what is Romney out there doing – besides his not having any agendas for the middle class to lay out there? He's stretching like an acrobat to take quotes from Obama here & there out of context & warping them to the point of lying.

    No where near good enough, GOP!!!! Especially after you trashed our economy to begin with!!!!

    July 24, 2012 11:19 am at 11:19 am |
  17. bosucks

    Obama claims that Romney's plan is' "tired." Obama's plan is to increase taxes, demonize the private sector, all the while growing the government and it's entitlements. What I don't understand is how he can campaign on this economic plan of socialism when its failure is being seen real time in europe. Socialism DOES NOT WORK. Will Romney's plan work? NO. Am I for a free market economy? YES....but we (dems and repubs) have set a horrible precedent of bailing out banks and car companies when their doomed management styles reach their inevitable conclusion. There is no downside for these companies as they know the goverment teet is always available. We need to let the free market work. If you own a business, no matter how big, and manage it into bankruptcy then so be it. We have to have winners and losers, unfortunately the only losers today are those paying taxes.

    July 24, 2012 11:19 am at 11:19 am |
  18. FLIndependent

    "Romney – Took NO salary for 3 years as President of Salt Lake Olympics. That's the kind of man needed as President. Not a "Ego-on-legs" and self-serving hypocrite!"
    OOOOOHHHH...What a generous man!!! Seriously, if over $250 million can't sustain his lifestyle then what will??

    July 24, 2012 11:21 am at 11:21 am |
  19. Newmalthus

    And still, of course, there is no CNN story on Sen Feinstein, Democratic leader of the Senate Intelligence Committee, stating to the World Affairs Counsel forum that intellegence leaks are coming from the White House.

    July 24, 2012 11:23 am at 11:23 am |
  20. Paul

    I just hope it's Obama Biden/2012 period.

    July 24, 2012 11:26 am at 11:26 am |
  21. UDidntBuildThat

    "If you were successful, somebody along the line gave you some help. There was a great teacher somewhere in your life. Somebody helped to create this unbelievable American system that we have that allowed you to thrive. Somebody invested in roads and bridges. If you've got a business, you didn't build that. Somebody else made that happen. The Internet didn't get invented on its own. Government research created the Internet so that all the companies could make money off the Internet."
    So "if u got a business, you didn't build that." Absolutely 100% Obama meant business not roads.
    What exactly did govt use to build the roads and bridges, pay teachers, & invent the internet? Did the money fall fr the sky? Or was it TAXES? So we the taxpayers build the roads, bridges, pay the teachers & funded the invention of the internet. We the taxpayers hire govt to see to it that our tax money is spent giving us those roads, bridges, teachers and the internet. And we the taxpayer can fire/alter govt if they do not provide the basic with our money or turn into a dictatorship as Obama is suggesting that govt did it all for u. We the taxpayer DO NOT work for the govt. The Govt. works for us.

    Therein lies the fundamental difference between Obama's thinking and most of us.

    July 24, 2012 11:29 am at 11:29 am |
  22. demsrule

    One thing I can appreciate about our country is that we have the freedom to choose who we vote for. With that in mind- recent history and the facts present a Republican party that are desperate and arrogant in their efforts. Although their current GOP presidential candidate is a whack job and represent himself as dishonest and incapable of overseeing a country as opposed to running a business (shadily), Republicans will vote for their guy and Democrats will vote for theirs. At the end of the day, Romney will still have Bain, The Caymans, Swiss Accounts, Blind Trusts, Non-filed taxes and undisclosed tax returns, bankrupting factories, putting people out of work (on purpose), lying about his so-called (retroactive retirement ...WTF) and negotiating a extremely lucrative severance package while still CEO and controlling executive of Bain Capital. If Republicans want to ignore the lies, then the Romney campaign have accomplished their goal. However, discerning voters are already seeing through the garbage and have made their choice for Barack Obama!

    July 24, 2012 11:29 am at 11:29 am |
  23. The Voice of Reason

    California Democrat Dianne Feinstein said: "I think the White House has to understand that some of this is coming from their ranks."

    July 24, 2012 11:30 am at 11:30 am |
  24. eddhur

    Obama problem is he had no record in2008 because he had never done anything now he has a record and it is not good if he is for the poor why are you seeing a raise in the poor all just talk

    July 24, 2012 11:31 am at 11:31 am |
  25. Ron in California

    I have noticed that Obama has softened his attacks on the 1 % a bit..they aren't giving him campaign money...I also picked up on the comments by his surrogates about the the top 2%. Hmmmmm. next it will be the top 5%. Retire Obama in2012.

    July 24, 2012 11:31 am at 11:31 am |
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16