Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
8 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

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In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

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Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. Peggy Munro

    Just saying-
    The last time there was political bad mouthing and unkindness, we had a tragedy, involving multiple deaths. Politicians promised to be more civil. This time we have a similar situation with more deaths. Is there a correlation here or is it mere coincidence? It seems that when one party in particular speaks it opens up a floodgate of negativity and anger. It only goes to show what it lets you see-just saying.

    July 24, 2012 11:59 am at 11:59 am |
  2. zip

    So the solution to our problems is a magic diaper wearing cult member?? Not likely. If you right wingers want a conspiracy theory, look up the White Horse Prophecy. That's the Mormon church prediction that America will be saved by a Mormon theocracy. Look it up. Stop jerkin' off to Fox Fake News and think. It matters.

    July 24, 2012 11:59 am at 11:59 am |
  3. Sniffit

    "So explain how more of this clueless fool in office will help this country when everything he has done had made it worse "

    How could we explain something that's not true? Wanna first explain that to the rest of us? By every objective measure and data point, things have gotten much MUCH better than when Obama took office. Heck, home prices rose this week for the first time in 5 years. Asking us to explain your twisted version of reality, which is a completely and utterly faulty premise, as though it is the truth, is complete garbage.

    July 24, 2012 12:02 pm at 12:02 pm |
  4. Rudy NYC


    Jon, we owe $15 TRILLION not $15 billion! Raising taxes would generate only $85B. That is enough to fund the govt for 8 days!!! Think about it
    The US spends nearly $900 billion annually on Defense. The next highest spending nation is China, which spends less than $100 billion annually. In fact, you can take the top 15 nations when it comes to defense spending, and their total is only half of what the US spends.

    Do we really need to spend that much money on Defense? Where is it all going? We defend Europe. We defend Japan. We are the biggest military in many areas of the world, providing more for the defense of this country or that country than what the country spends on itself. Let them PAY us to defend them.

    July 24, 2012 12:03 pm at 12:03 pm |
  5. Sniffit

    "So you may have voted for Obama to show you are not a racist, now vote for Romney to show you are not an idiot."

    So you may have voted for Obama and that upsets me because I'm a racist, now vote for Romney to show you are not paying any attention.

    July 24, 2012 12:03 pm at 12:03 pm |
  6. sasamiy00

    To clarify, we are electing a president, not the prom king. We are electing a leader of a country. And in a country there are wealthy and there are poor. It's not about who the President likes or who Romney is friends with. It's about the moral responsibility of a leader.

    Survival of the fittest, is inevitable. And in this day and age, wealth is a prime determining factor. If you can afford it, you can get better healthcare, eat healthier food, take time off for vacations to decompress. You could say the wealthier are 'fitter.' But for the leader of a country to pick the 'fittest' and brush the less fortunate aside is irresponsible. Natural selection is already helping the wealthy. The wealthy are more than capable of taking care of themselves. In fact, they would probably enjoy a little less government intervention into their lives. The working class and those pulling 8+ hours at minimum wage, on the other hand, need the government's support. For a country to grow and flourish, we all need to walk together. A caterpillar can't walk when only the strongest legs are moving. Those underdeveloped legs have their role to play as well. Much in the same way, we need to make sure the working class can put food on the table before we start talking about social progress. It is frankly astonishing that those wealthy 25% own 87% of the wealth in this country.

    So it all comes down to this November. Would you rather help those 25% remodel their kitchen in their summer mansion? Or would you rather lend a helping hand to the impoverished 15% so they can put food on the table?

    July 24, 2012 12:06 pm at 12:06 pm |
  7. Sniffit

    "The CBO says raising taxes on the wealthy will generate $85B a year. We owe $15,000B. From a practical perspective, this can't be your entire solution (and campaign platform) Mr. Obama.'

    Who said it was? We've got a 30 second commercial we;re talking about here. You think that's enough time to address more than one issue in any meaningful way? What kind of brain damage is required to see a 30 second commercial spot and think that the person in it was setting forth EVERYTHING they would do to fix a problem as opposed to simply addressing one or two sub-issues?

    July 24, 2012 12:07 pm at 12:07 pm |
  8. Lizzie

    Zip, you inject religion into this debate, WHY, don't we have freedom of religion or do you want everyone bow and idolize Pres.Obama and his views. Do tingles run up your leg when he speaks? Do you tear up? Do you believe he (Pres.Obama) is the savior?

    July 24, 2012 12:07 pm at 12:07 pm |
  9. Jon

    Hey Rudy, $15,000B is $15 trillion. If you had read my post you would see that I agree with you. Think about it!

    July 24, 2012 12:08 pm at 12:08 pm |
  10. Scotty D

    Romney lost jobs as governor of Mass, education plunged, he invested in other countries with his fortune. – and you right wing floaters think this is someone with qualifications to lead the country? HAHAHAHAHA... any other questions?

    On the other hand, our "community organizer" (as you like to say it), has lead during a period of creating 4million new jobs? The Stock Market continues to be touching near an all time high....our military has been more successful than almost at any time in the last 50 years....so, what planets do you all live on? The only reason you won't vote for Obama is because you are overly greedy or racist. Any other factual reasons?

    July 24, 2012 12:09 pm at 12:09 pm |
  11. REG in AZ

    Possibly the voters should forget the issues, not because they aren’t important but because you really can’t trust what is offered. Everything said is just aimed to excite, to manipulate people’s thinking and to use people’s fears and biases to control their emotional responses, much of it being done with deception / dishonesty and all of it for self-serving purposes. Who would deny that it has become a game over who can spend the most money to get their propaganda in front of the people, to saturate people’s minds with their deceptive rhetoric? The results should never be controlled by who can spend the most – that really can’t ever fairly represent the people’s interests.

    Take Obamacare as an example. Both sides aggressively pitch their angle with those pushing for repeal, saying it will drastically raise costs, and those touting it’s benefits, advocating it will actually save money. The reality is that the reform is desperately needed and that while fine-tuning Obamacare is reasonable, trusting those who aggressively fought it and now want to repeal it, to then implement something real, is not very realistic.

    The Republican / Tea Party has become owned and controlled by “the money” and to now fail to recognize that just leaves us open to being conned and manipulated, as if simply “pawns” to be used for their purposes. The only way to break the strangle-hold “the money” has on the Republican Party, and to regain the Grande Ole Party with a true conscience for the people, is to refuse to be controlled by the mega-millions being spent, by their propaganda saturation and to firmly and totally reject their “puppet” politicians who serve just them, as together they just con the people for their own purposes. This country really can’t take “more of the same”, Bush-Cheney style, that stubbornly placates “the few” and arrogantly takes the majority for granted.

    July 24, 2012 12:10 pm at 12:10 pm |
  12. JohnW

    America, let me introduce you to the adult in the room. Great ad, Mr. President. I also really like Romney's canned response of "Oh no he di-int!"

    July 24, 2012 12:10 pm at 12:10 pm |
  13. MAL

    How did the trickle down work for you in 2008, when the collapse under Bush took place? How did the trickle down work for you when the republican bailed out their bank cronies? How did the trickle down work for you when you lost your job? How did the trickle down work for you when you lost your retirement savings? How did the trickle down work for you when your sons and daughters were killed in foreign wars started by republicans? in wars that were not funded? How did the trickle down work for you when the republicans said they were not going to support any initiative by President Obama to turn this economy around? How will the trickle down work for you when the republicans gut social security? gut medicare? gut medicaid? How will the trickle down work for you when you realize that you are not middle class-you with your fancy house and two cars-you are under so much debt you are poor.

    July 24, 2012 12:10 pm at 12:10 pm |
  14. when your nightmares end WILLARD begins

    other than "we want to make President Obama a one term president" or the Limbaugh line of "I hope he fails" please let me know Mitt what are the Republican plans for our nation if you win in November. And if you plan to use and support the Ryan budget while in office PLEASE unprove the the claim the Democrats are making that it favors the very wealthy and balances the budget on the back of the poor and middle class showing that the Nuns on the Bus tour was all a hoax. Thank you..that is all.

    July 24, 2012 12:11 pm at 12:11 pm |
  15. OBG

    New ad, same deception and lies. What will O and his supporters say after four more failed years? They will still blame everyone and anything else and refuse accountability.

    July 24, 2012 12:15 pm at 12:15 pm |
  16. Fisher

    I don't think we could take another four years of the utter failure Obama has already given us. We need some real leadership. Obama can go back to teaching or rabble rousing with the bull horn.

    July 24, 2012 12:20 pm at 12:20 pm |
  17. docame

    Barack Obama has been so good for this country, I'm not even sure where to begin. Ok, so jobs haven't come back as big time as we'd have liked...but this hasn't gotten worse...jobs are being added, not taken away. I'm sorry he doesn't want to cut taxes on millionaires...that's a fantasy anyway. Any business leader who is being honest will tell you he has 2 top priorities...1.) getting the product out by 2.) using as few employees as possible...if they can lay some off, or fire them, so much the better. Low taxes don't drive employment, consumer pressure for more product drives employment...period!

    As for foreign policy? Well, other countries are now talking to us again. Mr. Obama has Romney so badly beaten on this point he makes Romney look like a red-headed step child!

    July 24, 2012 12:20 pm at 12:20 pm |
  18. tellin it like it is

    cut your losses america. the 4 year experiment with the inexperienced community organizer was a total dud. he's in way over his head and doesn't believe in the economic system that created the wealthiest most advanced country the world has ever known. he wants to reshape it into a level playing field where everybody is equal. he fancys himself as a modern day robin hoood. he lives in a socialist utopia dream world, which has now become our national nightmare. wake up from the nightmare america. dump obama.

    July 24, 2012 12:23 pm at 12:23 pm |
  19. Woman In California

    The republicans proudly state Willard needs TWO terms (considering his age that is unreasonable) but they are only willing to give the president ONE knowing what he inherited?
    This doesn't sound fair or reasonable in fact, it sounds dirty and deliberate. The president has already done considerably well with everything he's had to deal with. Shouldn't he be allowed to the same fairness?

    July 24, 2012 12:24 pm at 12:24 pm |
  20. tibiii

    I think the Country is getting ran by Clinton not Obama..

    July 24, 2012 12:26 pm at 12:26 pm |
  21. tibiii

    Need New President...Please..

    July 24, 2012 12:29 pm at 12:29 pm |
  22. Investment Advisor

    This is David Axelrods attempt to "chameleonize" the President. A sign that the democrats internal polls are starting to show trouble in their campaign.

    July 24, 2012 12:31 pm at 12:31 pm |
  23. amf140

    The POTUS is pandering for votes. He's a real pro at this campaigning stuff. He takes on any pose that is needed – but now it's almost impossible to trust him.

    Oh by the way. When was the last time he decided to try and govern?

    July 24, 2012 12:32 pm at 12:32 pm |
  24. Angela

    President Obama in the first 4 years stopped the economic blood-letting of the previous 8 years. No small accomplishment, since we were rapidly heading for a depression. Next 4, he will implement healing the right way; from the inside out. Not by the "Top n' Stop" policies of the Repubs.

    July 24, 2012 12:33 pm at 12:33 pm |
  25. Too Much

    There is no choice...its a false pretense. People continue to moan and complain about our politicians yet they won't vote for anyone outside of the democrat or republican party....which are basically the same party.

    July 24, 2012 12:35 pm at 12:35 pm |
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