Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
8 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

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In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

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Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. docame

    I have a mind to just sit back and not do anything and let you fools elect Romney. It'll be worth 4 years of poverty and war to have you all realize once and for all that Republicans do not have our best interest (that We, the People's best interest) at heart. By the end of a Romney Admin, Republicans wouldn't be able to get jobs as garbage collectors. The country will be ruined and that's unfortunate. But you know, a lesson learned... Right?

    July 24, 2012 12:36 pm at 12:36 pm |
  2. docame

    Thank you, Angela. Right on!

    July 24, 2012 12:38 pm at 12:38 pm |
  3. Alois

    ABC news reports– " President Obama hobnobbed with 60 of his wealthiest supporters, including two figures at the center of the Solyndra loan controversy". Contrast? Now we know what is happening to the government loan with our taxpayer money that deadbeat obama gave to bankrupt solyndra,he's laundering that money into his reinstallment campaign. This proves how corrupt loser obama and his super corrupt administration really are.

    July 24, 2012 12:38 pm at 12:38 pm |
  4. far too obvious

    obama is falling behind romney in the polls. only reason obama is trying to change. he wasn't looking presidential by getting down in the mud and wrestling. but what has obama done over 4 years that he can run on? still waiting to see those commericals. not sure they exist.

    July 24, 2012 12:39 pm at 12:39 pm |
  5. Rudy NYC

    America, do you want to have a Pres. Mitt Limbaugh? You know the whole party is scared of Limbaugh. Limbaugh is THE MAN who sets the policy agenda. His words are law to the right wing.

    July 24, 2012 12:41 pm at 12:41 pm |
  6. Bob B

    I don't like either one of these tools. The House doesn't care about the country, they just care about their party and who gives them money. They just want to vote against Obama to get him out of office even if it's good for the country. The Senate Dems are a bunch of whimps and can't get much done. Both parties should be more in the center and work together to help our country get out of this mess. The system the way it is, is broken. Both parties will say just about anything to get elected and the instead of doing what they said, they do what they want and not what the people want.

    July 24, 2012 12:50 pm at 12:50 pm |
  7. Kr

    This is the worst recovery after a recession in modern times. If we had a president that helped business instead of held it down we would hav ebeen growing at 5-7 % GDP like Regan did , istead of the pathetic 1-2 %GDP. I love these people that claim 4 million new jobs, do you ever look at first time unemplyment clains,,,still near 400,000 a month !!!! And the real unemplyment is closer to 9 since when people stop looking their not counted anymore. This is the highest unemployment rate for the longest time in modern USA... If he was white he would be he would lose in a landslide!!!!!!

    July 24, 2012 12:51 pm at 12:51 pm |
  8. It's about time

    It would be great if both sides would just run ads on their experience and knock it off with the negative . I think whoever would take the high road on this would have a better chance of being the next POTUS. Americans are tired of the bickering and backstabbing. It would be nice if we could get the same on these message boards. Why do we have to throw terms around like libtards or repubithugs? Let's grow up and have decent conversations that actually pertain to something. Of course both sides disagree. Good. But seriously, do we really have to resort to childish remarks?

    July 24, 2012 12:51 pm at 12:51 pm |
  9. Lizzie

    Rudy NYC, just like George Soros and Richard Trumka run the WH and tell this administration what do do.

    July 24, 2012 12:52 pm at 12:52 pm |
  10. FORWARD into the Obama FISCAL ABYSS

    Rudy NYC - America, do you want to have a Pres. Mitt Limbaugh? You know the whole party is scared of Limbaugh. Limbaugh is THE MAN who sets the policy agenda. His words are law to the right wing.
    Democrats are following socialist George Soros and Karl Marx. WIll take Limbaugh any day over them.

    July 24, 2012 12:53 pm at 12:53 pm |
  11. Luke Brown

    How is Obama "unqualified" to lead the country? He has served in public office much longer than Romney. He has pulled the country back from an pending economic disaster, created jobs, and brought increased health coverage to millions of Americans. Oh yeah, he and his Secretary of State have restored honor and integrity to our foreign policy, not to mention getting us out of two disastrous wars. Didn't this unqualified Obama win the Nobel Prize for Peace?

    For those readers who are unschooled in the cynical ways of right-wing politics, "unqualified" in this context means Obama is a smart-ass, black dude who has no business holding a whites-only position like President of the United States.

    Have a nice day, America!

    July 24, 2012 12:55 pm at 12:55 pm |
  12. Leslie

    It is true that trickle down economics doesn't work. We've seen that. And while we are certainly not where we would like to be the economy did stop it's massisve landslide. I look at it like a GPA. One "F" like the mortgage and banking crisis in 2008 can send the GPA in a spiral. But it takes several A's and B's to pull it back up. It always takes longer to make things better than it did to destroy it. I figure it took 8 years to destroy the economy, so why are we looking for it to be fixed after only 4 years. I say give Obama another term. At least his policies don't include benefits for the wealthy and big businesses only hoping it will trickle down. I have a hard time trusting Romney. He fliped his views on his own healthcare reform and he lead the charge as a corporate hatchet man. He inherited money which provided a base for him to make more money. I am really nervous that electing Romney might help restore the economy for the wealthy at the expense of the middleclass, low income and senior citizens.

    July 24, 2012 12:56 pm at 12:56 pm |
  13. ge

    i would hang around with obamas rich friends any day-romneys rich friends are about trickle down,low wages,offshore bank accounts,wars,the rich not paying taxes,loopwholes,investing any where but america-building roads and bridges in iraq-afganistan as long as there,s a buck in it for them -ask bush and cheney how much money did they make of there endless wars

    July 24, 2012 12:59 pm at 12:59 pm |
  14. Lizzie

    Scotty D, I believe gov.Romney did pretty good in Mas with a unemployment rate of 4.6% compared with Pres.Obamas 8.2%. So the 98% of African-Americans who said they will vote AGAIN for Pres.Obama because HE is black are what?

    July 24, 2012 01:00 pm at 1:00 pm |
  15. Jayson

    Those who want to criticize Romney for what he supposedly will do to suppedly help the rich aren't in touch with reality and the fact that neither nominee has bothered to give specifics on there plans if elected....

    Anyone who thinks that Limbaugh is so scary that he shapes the Republican agenda is clueless nitwit.....

    July 24, 2012 01:02 pm at 1:02 pm |
  16. ge

    mitt and friends want to do away with ever safety program there is and funnel the money to his rich friends –and hand you a voucher

    July 24, 2012 01:03 pm at 1:03 pm |
  17. milan milenkovic

    After “ LOST DECADE ” for US economy (Bush Administration lost 8 million jobs and add $ 6,1 trillion on US National Debt??? Obama adm. add 4,4 million jobs during past 28 months), Pr. Obama is doing his best to move this country forward in right direction. Problems did NOT appear over night and can NOT be solved over night...I did NOT agree with everything what President did during last 3,5 years, but he has the best vision how to win the future for USA. My support to Pr. Obama re-election is my investment: what kind of FUTURE I want for this Country … My the biggest concerns right now are: unemployment, dysfunctional Congress , US economy and houses market depression…

    July 24, 2012 01:07 pm at 1:07 pm |
  18. xfiler93

    Obumbles has called Romney a thief, a liar and a felon. yeah, great tone from the President. oh wait, he has been doing that to the American people for 4 years!! well, at least he is consistant.

    July 24, 2012 01:08 pm at 1:08 pm |
  19. hal

    It's about time Obama changed his ads. His ads have been negative....100%. I thought he was against negative ads in 2008?!

    July 24, 2012 01:08 pm at 1:08 pm |
  20. FORWARD into the Obama FISCAL ABYSS

    Obama will be the ONLY president in history that had fewer Americans working when he leaves office in January 2013 than when he came into office. THAT is the Obama DEPRESSION.

    More people on the government dole than ever before. THAT is the OBAMA LEGACY.

    The country over $16 TRILLION in debt AND CLIMBING ONE TRILLION A YEAR. THAT is the Obama DISASTER on our children,

    Four more years of this?????????????? Only the insane would say yes.

    July 24, 2012 01:10 pm at 1:10 pm |
  21. judith

    Good approach, Mr. President. Mitt Romney would gut government programs, lay off more public sector workers and cut taxes even more for the rich. Any ordinary worker who would even consider voting for Romney is self-destructive.

    July 24, 2012 01:11 pm at 1:11 pm |
  22. zip

    How did Mitt avoid serving in Vietnam? And how is it that he has 5 sons that don't see fit to serve in the military? Guess fighting for freedom would interfere with all that cocaine and frequent trips to the French Riviera. Prancing horses, anyone?

    July 24, 2012 01:12 pm at 1:12 pm |
  23. Norm

    Look at all the mega wealthy people on here defending Mitt Romney.
    LOL........brainwashed servitude.

    July 24, 2012 01:14 pm at 1:14 pm |
  24. Jeremy

    Looks like the Bain attacks didn't work so he decided to move on

    July 24, 2012 01:16 pm at 1:16 pm |
  25. Dei

    Ask yourself this Question: How many Jobs Has Willard created in the Last Ten Years?

    July 24, 2012 01:19 pm at 1:19 pm |
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