Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
8 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

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In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

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Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. GG

    Obama is grasping at straws. He realizes he cannot run on his accomplishments – so he is throwing down the democrats favorite "Class Warfare" card. This inept fool needs to get back to organizing free cheese events in Chicago.

    July 24, 2012 01:25 pm at 1:25 pm |
  2. Dyslexic Dog

    When 8 years of Republican policy left us with an economic disaster and unemployment over 10%, how can people keep blaming Mr. Obama for stabilizing the economy and bringing unemployment down to around 8%?!?! How can people have such short memories and want to go back to a Republican model that clearly does not work?

    In our personal lives, if your home foundations were collapsing and the walls falling around you, wouldn't you borrow money and spend to have the home repaired and then work hard to pay the money back? Mr. Obama had no choice but to expand our deficit to try and save our home from destruction. At least we still have a home worth living in now.

    Please don't let the Republicans undermine our home again!

    July 24, 2012 01:25 pm at 1:25 pm |
  3. FLIndependent

    @ghostriter – "ROMNEY: I know that you recognize a lot of people help you in a business. Perhaps the bank, the investors. There is no question your mom and dad, your school teachers. The people who provide roads, the fire, the police. A lot of people help. But let me ask you this. Did you build your business? If you did, raise your hand. Take that Mr. President! This is what’s happening in this country. These people are entrepreneurs."
    Yes, isn't it amazing when Romney actually agrees with President Obama that the righties can spin & twist or ignore what he says to make it look like his ideas are the exact opposite? They seem to forget that Romney has done a 180 on all of what he "believed" prior to this campaign to please his new Tea Party base. Tell me this...why are these Tea Partiers now backing a CEO when the original Tea Party was against all the CEOs and their golden parachutes and the absolute unfairness of it all....hmmmmmmm....could it be the wealthy 1% took over the Tea Party???

    July 24, 2012 01:28 pm at 1:28 pm |
  4. Woman In California

    The debates will put Willard where he belongs. In the "couldn't pull it off again" history books, or we should have run Chris Christie. Take your pick.

    July 24, 2012 01:29 pm at 1:29 pm |
  5. antibarry

    It is so blatently obvious that all Barry has to run on is attack ads against the right. What else does this Socialist have to run on? I could care less about all the "polls" and the spin that the Barry/Soros controlled media spew forth. November 6th is coming and this is the end for Barry, mark my words.

    July 24, 2012 01:30 pm at 1:30 pm |
  6. NFL1

    Obama has more accomplishments in 4 years than GW had in 8! I only wish he WOULD own them, and run on them... it is not all about healthcare...he has tried to compromise and work together WITH the Repubs to no avail, so he needs to just get down to work and move us forward. The Repubs can take the responsibility for not knowing the word compromise – Obama's left wing has had to put up with the President trying to lead one nation, with 50% not willing to do ANYTHING for the good of the country, only good for themselves (they got used to their way or the highway during 8 years of RULE).

    July 24, 2012 01:31 pm at 1:31 pm |
  7. Cheese Wonton

    I'm so sick of Republican filth running the country I love into the ground. As a working stiff I am nothing to them but a cost to be minimized so they can make more money. They are not human, and they will get theirs eventually.

    July 24, 2012 01:32 pm at 1:32 pm |
  8. tangledthorns

    I cannot wait till America votes Obama out of the White House. How does anybody expect the economy to get better under this joker?

    July 24, 2012 01:36 pm at 1:36 pm |
  9. FLIndependent

    @sasmiy00 – WELL SAID!!

    July 24, 2012 01:36 pm at 1:36 pm |
  10. omegarising

    A pig is a pig no matter how it oinks.

    July 24, 2012 01:40 pm at 1:40 pm |
  11. tylenol

    dont know his old tone let alone the new one,,, the "yes we can" came from the movie "American Gangsta" 😉

    July 24, 2012 01:43 pm at 1:43 pm |
  12. FLIndependent

    "obama is falling behind romney in the polls. only reason obama is trying to change. he wasn't looking presidential by getting down in the mud and wrestling. but what has obama done over 4 years that he can run on? still waiting to see those commericals. not sure they exist."
    You must not live in a swing state because I've seen many ads on what President Obama has accomplished. Today I read where neither candidate is running any positive ads and that simply is not true as the President has many running. On the other hand, Romney does not!

    July 24, 2012 01:45 pm at 1:45 pm |
  13. Albert

    Dyslexic, do you really think the unemployment is only 8.2% now? Do you really think it is a good idea to vote for someone with such a short and light resume? I think we overlook the risk of voting for someone who does not have industrial experience and leadership skill, who is speaking muich better than executing? Because most of his important decision will be his 1st time and he just does not have the wisdom and skill to make the right decision.

    July 24, 2012 01:45 pm at 1:45 pm |
  14. ghostriter

    FL Indy, there is clip after clip showing Romney being more like a weathervane than a leader. That's just fun watching.

    But what is serious is the tea folk having to actually promote a guys that exhibits 0 of the tea folks "standards". Everything they have accused Obama of, Romney has a record of doing the same. From HC to pro-choice, Romney hasn't met a liberal idea that he wasn't cheerleading for at some point or another.

    My question is how long are tea folks gonna go on letting republicans use them for votes and then disregard their ideals once they get in? When are tea folks gonna run and elect someone based on common sense and not who can scream "I hate Obama" the loudest?

    July 24, 2012 01:45 pm at 1:45 pm |
  15. FLIndependent

    "This is the worst recovery after a recession in modern times. If we had a president that helped business instead of held it down we would hav ebeen growing at 5-7 % GDP like Regan did."
    Reagan raised taxes a number of times realizing it was the right thing to do. Will any Repub do that today? President Obama has given tax credits to small businesses to help them, credits for R&D, and other incentives to help businesses. See, this is where the hypocrisy comes in...you're claiming the President isn't doing anything to help business but you Repubs (assuming you are one) also say the government shouldn't help business....which is it??

    July 24, 2012 01:51 pm at 1:51 pm |
  16. julie

    @ wilson on pg 9...................you've got nerve talking about 'left & credibility.......we learned it from the RIGHT has NO credibility or ideas.................chump go back to faux news.....& take your people with you

    Obama 2012

    July 24, 2012 01:52 pm at 1:52 pm |
  17. Albert

    NFL1, Obama is the commander in chief and he is the leader of the USA. He is ultimately responsible for failing to bring two parties to work together. Can a CEO blame his staff for not able to work with him for the fail of a company? Rememer his campaign slogan "Change the Culture of the Washington"? it is easier to say to to get it done. Everyone can says it, not only a few can do the job. The main reason he can not work with both parties is because he lacks the experiences and skills. He creates the most divisive culture in Washington since he pushed through the 800 Billion stimulus package where he started the 1st partisianship on his job. He also spent so much time on the road, point fingers to others. he may be smart, but he lacks the wisdom and the skills to be up for this position which is way beyond his capabilities.

    July 24, 2012 01:55 pm at 1:55 pm |
  18. FLIndependent

    @Lizzie – "Scotty D, I believe gov.Romney did pretty good in Mas with a unemployment rate of 4.6% compared with Pres.Obamas 8.2%. So the 98% of African-Americans who said they will vote AGAIN for Pres.Obama because HE is black are what?"
    Let's compare apples to oranges, shall we? What a ridiculous comment. First off, Romneys 4.6% was one of the highest in the country at the time. The 8.2% is an average of our 50 states including those with Republican governors I might add. How can you possibly compare the two? GET REAL!!

    July 24, 2012 01:56 pm at 1:56 pm |
  19. Doesn't Matter

    I'm still shocked to see people rooting for Romney to win. Do they not remember why we elected Obama in the first place? Do they know nothing of how an economy can recover? Do they really expect the biggest financial crisis to turn around within 4 years? The economy is not a clean slate for every new president people. The economy has momentum both up and down. When I see enthusiastic Romney supporters after all the progress Obama has made, I remember half the population has below average intelligence.

    July 24, 2012 02:02 pm at 2:02 pm |
  20. rta

    who are these people being polled? how can you trust anyone who will hide their tax returns, and defend that decision by saying you people have all the information you need. how can anyone support someone who is going overseas to fund raise and possibly buy more votes over there? how can you trust anyone who smirks, lies, distorts, flipflops like it is no tomorrow to actually be good for america.? certainly not mitt romney

    July 24, 2012 02:05 pm at 2:05 pm |
  21. Wake up people

    In the end the baggers will support Robmey because he is their color of choice. His record doesn't matter, his flip flops or anything else. These people are do desperate to get the black man out of office, they would vote Lucifer or Hitler in before allowing President Obama to do anything.

    OBAMA 2012!

    July 24, 2012 02:09 pm at 2:09 pm |
  22. ghostriter

    Albert, a CEO can fault his staff if his staff refuses to work with him. He can also fire his staff, but that's not the point.

    From day one, republicans refused to compromise. Record number of filibusters and the like. Obama compromised on several occaisions. What have republicans done except hold to their pledge?

    You can't say that a man's policies have ruined the country when his policies for the most part never saw the light of day.

    July 24, 2012 02:18 pm at 2:18 pm |
  23. julie

    lizzie............blacks do not vote simply b/c Obama is black.we vote the one closet to our interests/issues
    what does that say about YOU & your kind that vote against Obama b/c he IS BLACK...........just another sad faux news nut

    OBAMA 2012 for forward moving folks the rest of you just move outa the way

    July 24, 2012 02:20 pm at 2:20 pm |
  24. FORWARD into the Obama FISCAL ABYSS

    FLIndependent - Reagan raised taxes a number of times realizing it was the right thing to do
    Then why did Obama sign the Obama tax Cuts for the Rich? Why is he and the Democrats trying to extend all the tax cuts that are scheduled to expire Jan. 2013? Sounds like Obama doesn't know what he is doing.

    So if constantly raising taxes is the key to prosperity, why are all those countries going bankrupt in Europe?

    July 24, 2012 02:23 pm at 2:23 pm |
  25. CVBCT

    Looks like I'll save a lot of entertainment $$$ NOT going to the movies!

    July 24, 2012 02:25 pm at 2:25 pm |
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