Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
8 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

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In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

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Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. John

    Romney continues to lie and take President Obama's words out of context. In context, Obama was obviously making the point that no business did it on their own, they had the help of the U.S. government, for the protection it provides, the roads it built, the loans it provides, and that's just for starters.

    Then Romney lied about Obama's meeting with his Jobs Council. In fact, Obama met with them, and put many of their recommendations into policy. Of course, at the time, the Republicans couldn't stop complaining about how ineffective the Jobs Council was. Now according to Romney we need more of what previously he decried.

    Romney's lying is shameless. At this rate, Romney's campaign will be the most dishonest in American history. And still the media transcribes his lies without questioning them.

    July 23, 2012 07:29 pm at 7:29 pm |
  2. John

    Romney continues to spread lies, and the media continues to transcribe them without calling them out. At this rate, the Romney campaign could be the most dishonest in American history, and still the media plays the gutless, lazy, "he said, she said" game.

    July 23, 2012 07:31 pm at 7:31 pm |
  3. rob

    I was wrong about the deficit #'s for 2007. The deficit for 2006 was about $170 Billion, in 2007 the deficit turned out to be over 500 Billion. That was the dems first year of controll of the congress.

    July 23, 2012 07:49 pm at 7:49 pm |
  4. 1twinsfan

    The only kind of trickle down economy that has ever trickled down is a bad economy. As the middle class goes, so goes America.

    July 23, 2012 07:55 pm at 7:55 pm |
  5. degazmatic

    A vote for romney is a vote for bush 3.0. Under bush everybody hated america. Under obama not even cuba and venezuela talking bad about america, except the embargo. Just the other day cuban newspaper displayed a satirical cartoon of romney. Dont feed the castro regime. Let it fail alone. Dont give them an excuse. Dont give them romney. A vote for romney is a vote for fidel and raul.

    July 23, 2012 08:20 pm at 8:20 pm |
  6. george of the jungle

    was for Obama. You really think that with the deck stacked against him our president could accomplish all he has wanted to? He has done a lot and will do more. If you really where an Obama supporter than you could not have turned to romney. The man is a lying rich idiot. A puppet of the far right who tell him what to say. So stop lying like all the rest of the repos. Forward 2012 Obama/Biden Keep this counrty out of the hands of clowns and crazies

    July 23, 2012 08:38 pm at 8:38 pm |
  7. Liz the First

    The choice isn't just about the economy, it's about women's rights, , minority rights, the survival of the planet, and pretty much every other major issue that republicans are on the wrong side of, which is all of them. the republican ideology is based on greed, fear, and hate. that kind of 'thinking' has done nothing good for this country and its people and there's no reason to believe it'll start doing good for us now. the economy is still in the toilet because of republican obtructionism. they should all be driven from office.

    July 23, 2012 08:48 pm at 8:48 pm |
  8. jerry

    boy some real cool-aid drinkers here today. Those wars "the top got us in" were all voted for by both sides of the isle...even clijnton,biden, and kerry voted for them...then of course turned on the president and our troops when it served them...obama, as usual took the cowards way out on the wars. The top did not trash the economy, obama and his ilk has much to do with the run up of mortgage lending and the resulting crash...President Bush tried several times in his 8 years to do something with freddie and fannie and those goof ball rating agencies.....now, believe it or not our politicians knew we were going to have a crash...there was no way out.

    Today the numbers are out on the poverty rates and it is bad...in fact back towhee we were in 1965 when the lefts war on poverty began (LBJ) and the only way out of this is jobs...and not make work govt jobs or crony capitalism like obutthead soap boxes about....REAL JOBS!And those jobs are not going to come from marxist politics...

    July 23, 2012 08:56 pm at 8:56 pm |
  9. Ancient Texan

    The economy under George Bush was just fine until Pelosi and Reid contaminated the legislature in 2007. And the "Trickle up" economy of Obama's is a total disaster.

    July 23, 2012 09:22 pm at 9:22 pm |
  10. Name

    normajean – you are so right. There have been studies that show that people who watch Faux News are actually less informed than people who watched no news at all

    July 23, 2012 09:48 pm at 9:48 pm |
  11. oh ooooo! Oooops!

    If you listen to these clowns...you'd think Obama has done nothing. As an independent, that doesn't view doesn't appeal to me at all. The fact is Obama has done lots...not enough, but he HAS done lots.

    But, I still need to see what Romney WILL DO. NOT just what experience he was. You can have all the experience in the world but if you have policies that help ONLY a few in society, then we are easily worse off than we've been in the last 3.5 yrs.

    So for me, the choice is not "ARE YOU BETTER off now than 3.5yrs ago, but WILL YOU BE better off in the FUTURE with Romney in power. And sorry, I just don't see that yet. With Romney's cloak and dagger campaign, I have no new information to help me out in making this assessment.

    So, until then, THE DEVIL you know is BETTER than the ANGEL you don't know.

    July 23, 2012 10:08 pm at 10:08 pm |
  12. beevee

    The only way for the Obama campaign to outsmart the romney camp is to stay on the offensive 24/7 until Nover 8. Even if the offense is a bit exaggerated it is the only way to get under thier skin and make Romney look bad for the voters.

    July 23, 2012 10:44 pm at 10:44 pm |
  13. tony

    See BBC news about estimates of 21Trillion Dollars now hidden away in tax havens by the worlds ultra rich, here and abroad.
    Trickle down is the biggest CON ever put before the American People.

    July 23, 2012 10:49 pm at 10:49 pm |
  14. shredoftruth

    If Romney bothered to watch the ACTUAL video, the sentence before the one he and Fox Noise likes to use talks about INFRASTRUCTURE. What Obama ACTUALLY said referred to the infrastructure that businesses use like roads, internet, bridges, etc. and he then said that if you own a business, you didn't build that...REFERRING TO THE INFRASTRUCTURE!!!! Which is true. The fact that Romney and Fox Noise would take the clip so grossly out of context shows how desperate they are.

    July 23, 2012 10:51 pm at 10:51 pm |
  15. T'sah From Virginia

    ►I contend that the only way our country would ever elect a black guy with a name like Barack Hussein Obama is when our economy was in such a mess from moronic policies, that they had no other option. Obama was only elected in the first place because these GOP policies were so incredibly terrible. Maybe Obama's policies aren't great...but we know for a FACT that they are working better than the GOP policies Romney wants to repeat.◄

    Wow – I could not have said it better than that – And the sad part about it – the GOP thought he would FAIL - The good part about it – he DID NOT!!!

    Obama 2012 – The Only Trusted Way Forward!

    July 23, 2012 10:51 pm at 10:51 pm |
  16. dnokc

    Mr. Obama is still evolving...I wish he would have figured out who he is and what he stands for a long time ago. If you wish to have any hope for change you need to look somewhere else. Mr. Obama doesn't have a clue where he's been, where he's at or where he's going!

    July 23, 2012 10:57 pm at 10:57 pm |
  17. Marty

    Here we go with that "fair share" bs again. Give it up, Barry. The American taxpayer are already paying too much to support your lazy welfare collecting parasite voter base. If anyone needs to pay a "fair share", it's the those illegals and occupy morons that needlessly consume the resources of our social programs without giving anything back in return.

    July 23, 2012 11:02 pm at 11:02 pm |
  18. Mary

    Romney's platform won't work fro common people. It is for the 1% or the 5% but not for people struggling to make a living. Why would we consider electing a party that got us into this mess? Can one GOP congress man or senator or Mitt explain why the Bush tax cut did not create any jobs? Oh, yeah, they took the tax cuts and created jobs in Bangalore, India and now they are blocking the bill that would eliminate tax cuts to the outsourcers. It is like giving commendation to the perpetrators, namely the outsourcers.

    July 23, 2012 11:06 pm at 11:06 pm |
  19. JWR

    Where has everyone been since 2000? That year was the beginning of the recession we are trying to dig out of. Remember when companies started downsizing in 2001; Hewlett Packard for one let thousands go. Before Sept 11, the year 2001 was abundant with job losses. Doesn't anyone remember? Over twenty million jobs were lost from 2001 to 2009. President Obama was not in office from 2000 – 2008. The American public had losses of 11 trillion dollars in worth relating to 401K plans and home values just before he took office. Does any sane person think digging out of an 11 trillion dollar hole along with 20 million jobs lost will happen in three years?

    July 23, 2012 11:09 pm at 11:09 pm |
  20. S.B. Stein E.B. NJ

    I'd like to know how cutting taxes and regulations will get people back working and keep diasters from happening. If Romney were to push this, we'd lose billions in revenue that would cut the deficit and pay for needed social welfare programs. I guess he is like other so-called conservatives that think that government shouldn't do anything and want people to pull themselves up by non-existant boot straps.

    July 23, 2012 11:18 pm at 11:18 pm |
  21. tkret

    Mitt Romney's plan is the only plan that is currently out there that will get people working, and eventually get us to the point of cutting spending and increasing the debt which will not be paid until our grandchildren are in their 60s (if they are lucky).
    One of the major reasons for the economic disaster that obama walked into is the housing bubble burst. Much of this was caused by by the democrats telling banks to give loans to people who can't afford to pay them.
    obama has done nothing to fix this situation. his stimulus plan didn't work, latest figures show about 4,000 people received work out of all the stimulus packages.
    Reducing taxes (at the least keeping the Bush tax cuts) allows for more investment by the private sector. Companies can start hiring, and infrastructure will be updated and/or fixed. The end result of this is more taxable income for the Government. Along with cutting spending, this is the only way this country can again prosper.
    Asking the wealthy to "pay a little more" is a defeatist or loser's point of view. That is nothing more than class warfare. And what is wrong with being wealthy, enjoying the fruits of your labor? Sure, someone built roads, but if that is what made a business a success, then why isn't every business a success?
    The current POTUS wants you to think his is the only way. NOT. He has a hidden agenda, and you are nothing more than pawns in his game of chess. He is only out for himself and could care less about you. If you doubt what I'm saying, check out his background, and that of jarrett, plouff, axekrod, and lets not forget little jay carney.

    July 23, 2012 11:20 pm at 11:20 pm |
  22. pflatman

    Obama may be a corporatist, too, but Mittens is beholden to ONLY the one percenters.

    July 23, 2012 11:26 pm at 11:26 pm |
  23. mr rt

    Dont hate the player hate the game.Va we love him and we will vote trust and beleive,god bless America.

    July 23, 2012 11:29 pm at 11:29 pm |
  24. AK-steve

    Don't forget that the 1% from both parties have supported the idea of more taxes on the wealthy. I hope Obama points that out. I can't believe how reckless the idea of cutting taxes is – to get out of debt you need to cut expenses and raise revenue. Any middle school student can figure that out.

    As far as the "trickle down" effect goes... hmmm remember 8 years of "trickle down" from 2000-2008? How'd that work for you?

    July 23, 2012 11:39 pm at 11:39 pm |
  25. Steve

    The debate about what Romney would do is meaningless. The GOP make false promises they have no intention of even trying to keep. You need only look at the "jobs, jobs, jobs" promise in the last mid-terms followed by a continuation of ruining every initiative Obama tries and continuing their attack on the middle class, unions, teachers and working class Americans. Romney might as well promise us all a billion each in gold as promise us anything reasonable. The GOP has no intention of doing anything other than stealing every penny and civil right they can from whoever they can steal it from while continuing the US war machine that bombs women and children in foreign countries to death for profit.

    July 23, 2012 11:42 pm at 11:42 pm |
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