Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
8 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

- Follow the Ticker on Twitter: @PoliticalTicker

In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. Michael

    Romney has nothing but more of the same tax cuts for the wealthy and deregulation that got us into this mess. Why do think Rove and Cheney are supporting him? Do you think the Koch's and their ilk are sending millions into Romney's campaign out of the goodness of their hearts? They expect a big payoff if they can get him into office, and you middle class Republicans who support them are in for a rude awakening.

    July 23, 2012 11:54 pm at 11:54 pm |
  2. get real

    Obamas "plan" has us projected for high unemploymnet for the forseable future.....thats the change we can believe in. Obviously, foodstamps and unemployment benefits were not the economic stimulus he had hoped for.

    July 24, 2012 12:04 am at 12:04 am |
  3. bnb28

    John F Kennedy was also rich, whatever the source is. Wealth shoudn't matter.
    Your record/experience should matter, even today Obama has one paragraph resume. He is actually going in wrong direction in terms of debt and employment. Hoping for change in Nov' 2012.

    July 24, 2012 12:17 am at 12:17 am |
  4. "If you've got a business, you didn't build that. Somebody else made that happen." --B. Obama

    Interesting Rasmussen poll out there: 72% of people believe small business owners are primarily responsible for their own success.


    July 24, 2012 12:21 am at 12:21 am |
  5. Kandric

    Now this is the kind of ad we should see more often in politics. It's to the point and it's not slinging mud. Though it is lacking in details (how specific can you get in 60 seconds?) it shows how President Obama is working for Americans. Without simply bashing Romney he discredits him and provides a decent reason as to why he can do it. Great ad from a great candidate. I hope the Romney camp spits out something like this, too, though I only see mud in their future.

    July 24, 2012 12:39 am at 12:39 am |
  6. cgs

    Obama 2008 – "This was the moment when the rise of the oceans began to slow and our planet began to heal". Hahahah. How can anyone take this delusional, lying, narcissist seriously?

    July 24, 2012 12:48 am at 12:48 am |
  7. d

    stupid people, both sides...just repeating what the money says

    July 24, 2012 12:50 am at 12:50 am |
  8. Omni

    Romney banned guns in Mass.
    He was pro-abortion.
    He created the government mandaite healthcare law.
    He thinks illegals should self deport.
    He wants banks unregulated again.
    He said he would attack Iran and made claims that Russia is our #1 enemy.
    He believes marriage is between 1 man & 1 woman but his grandfather had 3 wives at the same time!
    The business model he created outsourced jobs.

    I would like to ask Mitt Robme the job creator,.. Just how many jobs have you created with your wealth in the last 3 years and why do you think you deserve a tax break?

    July 24, 2012 12:58 am at 12:58 am |
  9. Omni

    You and 2 other friends come up with a great idea for a business. But your 2 friends have bad credit and are poor. So you register the company in your name, you get your father to loan you $40,000 to get it off the ground. Your 2 friends do all the advertising and even put up the website which allows you to sell your products. Due to your credit rating the fabricators are willing to give you a 3 months of credit intrest free with the signing of a 1 year contract. After the first year all 3 of you work really hard and after taxes and expenses you make $1 million in profit.

    How much would you take for yourself and how much would you give to the others? This is the difference between a republican and a democrat.

    July 24, 2012 01:08 am at 1:08 am |
  10. Two Of AKind -

    Obama: "The Private sector's doing FINE!!!!!".................................FAIL!

    July 24, 2012 01:24 am at 1:24 am |
  11. Two Of AKind -

    Obama – "If you built a business, you didn't really build that, somebody else made it happen......." "But you have to pay taxes on the business you started, even though you didn't start it but we want your mon........"ey anyway." Muppet!

    July 24, 2012 01:26 am at 1:26 am |
  12. Two Of AKind -

    Obama on greeting a crowd in Kentucky...... this Spring....."Hi, it's great to be here in TEXAS"

    July 24, 2012 01:28 am at 1:28 am |
  13. Two Of AKind -

    Obama "You could build Inter-Continental ROADS?"

    July 24, 2012 01:29 am at 1:29 am |
  14. Two Of AKind -

    Obama thinks he's President of 57 States!

    July 24, 2012 01:30 am at 1:30 am |
  15. Michael E. Mouse

    We have no choice. It is either Obama or the toilet.

    July 24, 2012 01:32 am at 1:32 am |
  16. Tara

    I agree with a previous post. I am starting to not understand Americans. Not one republican can tell me what Romney stands for. All they can say is well he is not Obama. Not one NRA member can tell me how Obama took away their gun rights. Not one republican can give a clear answer as to way Obama is a socialist. Not one republican will give him credit for anything. Republican leaders sat around at a Resturant in DC on the night of the anogoration ( I know I spelled it wrong)and literally ploted on how they were going to "take down Obama" Not conspiracy its true look it up and they all admitted to it. Mitch McConnell said thei number one priority was to make Obama a 1 term president. Not spur economic growth or help the country recover from the Recession THEY created. I just don't understand how Americans can't see through their propaganda and continue to vote for peopl who tell you to your face they are not for you. They tell you to your face they are going to help the wealthiest and hopefully it will unleash the job creators and trickle down to you. How did that policy work under bush. I am mad as Hell!!!!! but feeling a little hopeless for my fellow Americans. I don't think people have t agree with me, but I mean common sense is just commmon sense. THE GOP IS PLAYING AMERICANS FOR FOOLS

    July 24, 2012 01:32 am at 1:32 am |
  17. Two Of AKind -

    Romney – Took NO salary for 3 years as President of Salt Lake Olympics. That's the kind of man needed as President. Not a "Ego-on-legs" and self-serving hypocrite!

    July 24, 2012 01:33 am at 1:33 am |
  18. Malcolm

    Look i I think Pres. Obama has done great for this country. People just don't really realize it. I mean we had about like 24 months of straight job creation. Plus he saved the auto industry which was about to completely be demolished. Plus when people say he hasn't created jobs he has (over 4.2 million) he just isn't creating as must jobs as you guys want him too. Like he said these things take time. Americans just want everything to be fast, and it's not going to happen that way. So what I'm really trying to say is OBAMA 2012 !!!!

    July 24, 2012 01:37 am at 1:37 am |
  19. unblvble

    we tried your approach, didnt work, lets try romney approach. thank you for trying, now please step aside.

    July 24, 2012 02:25 am at 2:25 am |
  20. Ozzie

    Obama's ads are great, his tone is perfect, its a good move to tell the world who is this rich snob named Ronmey

    July 24, 2012 02:28 am at 2:28 am |
  21. Namesteve

    The rich are addicted to money or wealth its hurting the rest of the world but the addict can't see past there addiction

    July 24, 2012 02:35 am at 2:35 am |
  22. Morgan Hill

    Beward, romney is not to be trusted. Anyone that favors helping the rich fill their pockets with millions is not the kind of person we want in the White House. Romney may be very successful in making money, but the question is, how did he become so wealthy? Was it by taking from the poor and middle class to fatten his rich buddies' pockets with more millions. I've been listening to his speeches, he sounds greedy, out of touch and close minded. We want a President that governs with an OPEN HEART AND AN OPEN MIND. I'm going with President Obama, our president needs more time to clean up the mess that is taking longer than 4 years to clean up. Romney is a dangerous man. He hates the United States and he has proven it by keeping his money in Swiss Banks and in the Cayman Islands. He does not have faith in our system and he does not want to help out our country. He is not a trustworthy man.

    July 24, 2012 02:41 am at 2:41 am |
  23. B. O. loves la raza

    the B. O. camp spent 20% more than it took in in june and july, far outspending romney and trailing in fundraising! Tell tail signs of FAILURE.. his approval rating is dismal as well. he actually appointed the vice president of la raza cecilia munoz to be secretary of domestic policy, hilda la raza solis to be secretary of labor, "thomas" la raza perez to be deputy attorney general. In all b. O. Appointed 44 la raza hispanics to shape american policy working against us and furthering the invasion

    July 24, 2012 02:53 am at 2:53 am |
  24. Tom

    Romney made a fortune destroying viable companies and eliminating jobs, while using every loop-hole possible to avoid paying taxes. That anyone who works for a living is even considering to vote for him is mind-boggling.

    July 24, 2012 03:00 am at 3:00 am |
  25. Dave A

    Ria: Romney didnt FIX anything but for his bank account in the Camen Islands. You call fixing being a vulture? I guess you ARE a true republican

    July 24, 2012 03:33 am at 3:33 am |
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16