Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
8 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

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In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

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Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. Chuk

    Romney has so may "top priorities" he's lost track of them. Just like the "day one" promises. That's what happens when you have no core values but will say anything to get elected.

    July 24, 2012 07:28 am at 7:28 am |
  2. Ray E. (Georgia)

    The Right Plan.
    Go to school, get an education, get that Daploma, apply for a job, go to work, and be as sucessful as you can. A few will get rich, for the rest of us, most will do OK. If you want to be sucessful you have to apply yourself. If you wait around for somebody to do your work for you, you will most likely fail. Romney worked and became very sucessful. Along the way lots and lots of people had jobs. As for the so called Trickle Down Approach, who do you know that started at the top and worked their way down? The only person that starts at the top is a Well Digger. the rest of you has to start at the bottom. Don't like it? It's the only game in town.

    July 24, 2012 07:42 am at 7:42 am |
  3. brian in DC

    Etch a sketch Obama, too funny. Obama you haven't seen anything yet.

    July 24, 2012 07:43 am at 7:43 am |
  4. Willie12345

    Is it possible to have the election on Friday, ....... so we can get rid of Obama sooner ?

    July 24, 2012 07:44 am at 7:44 am |
  5. Blah blah the wheel's off your trailer

    Mitt Romney's camp said "President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners." Well, stay tuned to the next Obama Ad called Flip-flop-N-Contradiction...Mitt Romney says government does NOT create jobs, yet he and his republican party have criticized President Obama for three and a half years for the state of the economy and asking WHERE are the jobs! Do you the American people trust a flip-flopper that continuously contradicts himself to be your President? This Ad was paid for by the Obama campaign!

    July 24, 2012 07:52 am at 7:52 am |
  6. Get a job Hippies

    how is this message any different than his others. people with money and success need to pay for the lazy people who dont want to work. and paying off the debt what a crock, we all know he wont pay off the debt. if he taxes more it is just so he and his wife can take more vacations.

    July 24, 2012 07:53 am at 7:53 am |
  7. Out Of Touch with reality

    out of touch obama is finding out his retoric and bull crap doesnt work so this is another approach of useless garbage from a useless wanna be.

    July 24, 2012 07:54 am at 7:54 am |
  8. when your nightmares end WILLARD begins

    now since Obama has stated his plan to get the economy going I would like for Romney to come out and say what his is. And if he is backing the Ryan plan please come out, explain it, deny if he can that the wealthy would get less tax breaks. I basically want him to go point to point through the Obama ad and tell me what is not true that the president said.

    July 24, 2012 07:56 am at 7:56 am |
  9. Blah blah the wheel's off your trailer

    Mitt Camp says "instead of meeting with his Jobs Council, President Obama is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Hey Mitt camp, when Mitt outsourced jobs, he tored down the lives of American workers and while these workers struggled to make ends meet, Mitt and his millionaire and billionaire friend were jet skiing in the Hamptons, the French Rievera and Monte Carlo! And by the way, how does an elitist connect with mainstreet America when he is spending two million dollars to take a horse to do equestrian dancing at the Olympics? Mitt camp, your king doesn't give diddly squat about the American people!

    July 24, 2012 08:03 am at 8:03 am |
  10. Larry G

    To bad it takes a shooting to keep these idiotic add campaigns off the air. Is there a way other states can be freed of this endless empty rhetoric?

    July 24, 2012 08:10 am at 8:10 am |
  11. drp146

    Attacks on the President and DOOM & GLOOM, It's all the right wingnuts have and it's not going to be enough. No new ideas of their own. And Romney's economic plan is full of the same failed policies tried under Bush. Been there, done that, DID NOT WORK!

    July 24, 2012 08:11 am at 8:11 am |
  12. JDinHouston

    Romney, do the honorable thing, match your father, do what you have demanded of others, release your taxes. To do anything less proves Romney is a dishonorable man who believes he is above the rules he sets for others and cannot meet a standard set by his own father.

    July 24, 2012 08:15 am at 8:15 am |
  13. FedUp

    I think Colorado deserves 4 months of no political ads. We have put up with enough over the past 2 months.

    July 24, 2012 08:17 am at 8:17 am |
  14. mm

    The choice is clear –

    You can either vote for the guy that is digging us out of the biggest economic hole we've ever been in, during most of our life times. But who has been making progress.

    Or vote for the other guy who wants to re-implement the same exact policies that trashed this economy to begin with.

    It's not even a close decision there.

    July 24, 2012 08:17 am at 8:17 am |
  15. Scott

    Obama is right, its the same tired attack ad, Politics 101 when you have no accomplishments to talk about, run your opponent down. SInce everything Obama has tired, has failed it is no wonder he lies. Here is a list of his failures:
    Debt, over 4 trillion
    Unemployment-still over 8 %
    Give stimlus money to companines over seas.
    Arming the Drug Cartels
    USA credit rating decrease
    Increase taxes by installing ObamaCare

    July 24, 2012 08:19 am at 8:19 am |
  16. korkea aika

    I support Mitt Romney for President.....of China. Maybe from there he can outsource some jobs to the good old USA

    July 24, 2012 08:20 am at 8:20 am |
  17. Sagebrush Shorty

    Obama makes Richard Nixon look like Mother Teresa.

    July 24, 2012 08:20 am at 8:20 am |
  18. Johnny DC

    Anyone care to explain how the "trickle down approach" directly brought us "down into this ditch"? You liberals love to throw out talking points with no substantiation whatsoever as to cause and effect. Trickle down ruined this economy – it just did! Trust me, I heard it from Axelrod!

    Better yet, why don't you explain to me how Obama's policies have any way of creating real jobs here in America. Explain to me how he incentivizes companies and small businesses to keep their hiring here in the States. How has he made life better for the average working man looking for job stability or even a job period?

    The truth of the economics is that the entire country was lifted up by the Reagan recovery for decades. Everybody. And on the other side, Obama's last 3 years have more than proven he doesn't know a thing about recovery, the economy, or how to create jobs.

    The one thing Obama knows is how to be lucky enough to be sitting in the Oval Office when the CIA finds Bin Laden with 99% certainty, something any President (aside from Bill Clinton) would have been able to handle.

    July 24, 2012 08:20 am at 8:20 am |
  19. HEHE

    Romney and anyone who seriously considers him for president is a joke.

    July 24, 2012 08:20 am at 8:20 am |
  20. Pat in IL

    Obama is absolutely right, and it's about time somebody makes sense out of these nonsensical, sometimes out right lying political ads. Romney has shot himself in the foot and it's too late to change his stripes.

    July 24, 2012 08:21 am at 8:21 am |
  21. Dean

    We've witnessed Obama's economic 'plan'...no thanks.

    July 24, 2012 08:21 am at 8:21 am |
  22. The GOP should pack up and leave

    Romney's only for the rich.

    July 24, 2012 08:25 am at 8:25 am |
  23. John

    Romney's team has nothig but lies to offer. Taking comments out of context, pretending you did not understand them, denying accoumplishements, and hiding his own past are not traits of anyone I want anywhere near the Whitehouse. ROmeny is a fraud and a shadow puppet for the same people that caused the wars, caused the depression, made a fortune off the pain of the American people and offer nothing but more of the same. Worse than Geroge Bush, if it is possible, that's what a Romney president means.

    July 24, 2012 08:27 am at 8:27 am |
  24. the master

    GOP = fail. at least Obama tries and is constantly opposed by clowns that have no ideas. they say no to everything and its hurting the country. Femi is right. the right is wrong.

    July 24, 2012 08:28 am at 8:28 am |
  25. Keith, US Citizen living in Canada

    A vote for Mitt Ram-it-too-me is a vote to regress back to years of George Dunce. The American people are NOT that stupid.

    July 24, 2012 08:30 am at 8:30 am |
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