Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
8 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

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In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

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Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. anagram_kid

    Johnny DC,
    OK, here is an example. In my state the stimulus was used for road construction and repair. This created jobs and improved the commute of thousands of drivers. At the time of the stimulus I was a government contractor and my paycheck came directly from that stimulus.
    And if you are interested in facts, President Clinton left office with a huge surplus in the coffers. Then we had two unfunded wars, an unfunded prescription drug program and unfunded tax cuts. I don’t blame trickle-down economics for all of our woes, a large part of it was due to Bush’s unfunded spending spree mentioned above.

    Now tell the class where all those jobs are that Spkr. Boehner promised us.

    July 24, 2012 09:08 am at 9:08 am |
  2. JanetMermaid

    About time. Obama has "taken it for the team" (country) long enough. It was obvious long ago that his attempts at creating a bipartisan Washington were not going to work. Republicans want no part of anything that doesn't help their rich base. And then we find sub-I-Q folk folks like a few posters here (who still believes Obama is Kenyan) trailing along behind the Republican rich fat cats, either because they seriously think they "might be that rich someday too" or because they are r.a.c.i.s.t.s and don't want to admit it. I'm going with the latter.

    The Republican party is so broken it's scary.

    July 24, 2012 09:08 am at 9:08 am |
  3. demovsemperor

    The Political Ticker is afraid to allow me to comment since I am a democrat and voted for Obama and now see the error of my ways.

    July 24, 2012 09:09 am at 9:09 am |
  4. no kidding

    W helped us become nearly 26th globally in education and nearly 23rd globally for pretentative care.
    Add to that massive deregulation of the banks and letting the insurance and pharma industry run on greed
    -and let's not forget a useless war that cost this country billions of dollars–there is more!
    But wait–we could elect that party again! Please tell me my fellow americans are not that stupid.

    July 24, 2012 09:10 am at 9:10 am |
  5. Rudy NYC

    Jon wrote yesterday that:

    The American people understand one thing ... if you want to predict the future, you must use the past ... by using the past to predict the future we know these important facts:

    Unemployment 6.8% when Obama took office ... 8.2% now ... this would mean that Obama would increase unemployment to 9.6% if the past predicts the future

    Gas prices: $1.68 a gallon when Obama took office ... $3.51 now ... this would mean that gas prices would increase under Obama to $5.14 per gallon if the past predicts the future

    Debt – we all know that Obama ... if the past predicts the future ... would increase the national debt by an additional $4 Trillion

    When Obama took office, the Demos and Reps, worked together to get things done ... After Obama pushed through the Obamacare without a final vote ... his bi-partisan BS ... resulted in the worse gridlock ever
    Let's extend your logic. When Republcans took control of the White House in 2000, we had $300 billion annual budget surplus and GDP was running around 3%. When the left White House in 2008, we had a $1.5 annual budget deficit, GDP was running at close to -8%, and we were losing over 750,000 jobs per month. Meanwhile, just 3 months prior to leaving office, the Republican president argued for and won over the Congress to vote for $700 billion no strings attached giveaway to the biggest banks in the world.

    July 24, 2012 09:13 am at 9:13 am |
  6. Al-NY,NY


    Obamao spews commie rhetoric. New spin on an old scam.

    Commie/Socialist/whatever. Will you morons make up your mind? I see Rush and the other talking heads have plenty of sheep still listening and absorbing every word like good little drones

    July 24, 2012 09:13 am at 9:13 am |
  7. Marty, FL

    Please be advised Politifact rated AFP's so-called green jobs to China as pants-on-fire lie. It is your choice to repeat it, or not.

    July 24, 2012 09:13 am at 9:13 am |
  8. ST

    Obama campaign should stick on negative ads. Remember Romney is where he is now by being negative. He didn't have any positive message all way through the primaries and still now he hasn't any. My worries is, he will soon be coming with all kind of negatives in order to win the General Election.

    July 24, 2012 09:14 am at 9:14 am |
  9. anagram_kid

    AnnF wrote – ‘I can't imagine a worse president ‘.
    Not sure about your imagination, but you clearly have a short memory.

    July 24, 2012 09:15 am at 9:15 am |
  10. swtaprl

    In my opinion, Romney (if elected) will do well in things that can be viewed and handled from a corporate, business perspective because that is his strength. But there is so much more to being president. Just because something can be seen in that light doesn't mean it should be. He may be a good CEO, but that does not in and of itself qualify him to be president - it qualifies him to be a CEO. If past performance is any indicator of future performance, he will decimate some departments/programs that he considers not profitable or not able to be turned around, and keep those he can rescue or that are profitable. Some of those might well be gutted. He will be able to convince his Republican supporters that this is good for the country because they share his overall views about business and profits. But he will not care about the individuals who will be negatively affected by his decisions. You might be able to do that in the business world or the corporate world, but not in the nation.

    July 24, 2012 09:16 am at 9:16 am |
  11. Jose Rodriguez

    Ok folks! Let's see if Data, Facts and Logic works here. The economy has been improving since Obama took office, this is a fact. The economy is not improving at the rate it should be by now, fact. Obama has a different approach which is different from the approach that Rommey and his people want. Rommey wants to do the same stuff who got us here in the 1st place (cut taxes, deregulation). Clinton raised taxes and that was the best 8 years in our history when it comes to economic times. So, if Rommey wants to do the same (which he has not unveiled yet) as Bush did and Obama wants to do a different apporach whic is working (barely due to a contempt Congress), then logic says go with Obama!

    July 24, 2012 09:17 am at 9:17 am |
  12. anagram_kid

    Dave wrote –
    ‘Obamao spews commie rhetoric. New spin on an old scam.’
    Obamao? Thanks Dave, for providing another perfect example of the maturity of conservatives. When you hear people say that conservatives are simple minded and driven by fear, they mean you.

    July 24, 2012 09:18 am at 9:18 am |
  13. julie

    some of you faux news folks are just too stupid to comment on goodness -,you're azzes have no sense go over to faux news that's where you belong with your mit licken stupidy...

    Obama 2012 the only way forward

    July 24, 2012 09:19 am at 9:19 am |
  14. tv22

    The contrast is simple. Barack Obama thinks he knows how to best spend your money. Mitt Romney thinks that you know how to best spend your money.

    If you gave Romney $1000 he'd come back with $10,000 that you could do what you please with. If you have Obama $1000 he'd come back and ask for more.

    July 24, 2012 09:20 am at 9:20 am |
  15. Faith

    I see Obama is not working. He can change his tone, change his message, change his outfits. It's Obama's heart that is the problem. He is anti-capitalism. He wants people to be ashamed of their success. His ideas have FAILED the last four years. President Mitt Romeny is what this country needs. I can't wait to vote for him.

    July 24, 2012 09:22 am at 9:22 am |
  16. 4 More Years!!!

    Obama/Biden for re-election in 2012!!!

    July 24, 2012 09:22 am at 9:22 am |
  17. Adam

    Of course Obama thinks none of this recession is his or the Democrat's fault. Of course he thinks that! Do you know why he thinks that? Because he's the single most pompous ### we've ever had in the White House!!!!! The single most!! Congratulations, Mr. President!! You take the cake!!!

    Never mind the fact the only thing Obama can offer as a solution is to spend more money that hard working tax payers will have to pay back for government created "jobs" that don't really exist and do little to nothing to help people get employed while continuing to drive the country into it's grave.

    Yep, GOP's fault. Quick. Easy. Painless.

    July 24, 2012 09:23 am at 9:23 am |
  18. Tired of lies

    I am tired of these lies. If we did not elected Democrats in 2006 and gave them control of Senate and Congress this recession would have never happened. Now I hear "trust me for four more years" right,do I look like fool?
    Gas price is again at $4 where I live and I know its not coming down ever. It will go up because how much money was printed in last 4 years. This country tripled money supply. No more 4 years.

    July 24, 2012 09:23 am at 9:23 am |
  19. Free Man in the Republic of Texas

    OBAMA uses different tone ???

    "I" WON !!!

    Now go sit in the back of the bus...

    July 24, 2012 09:23 am at 9:23 am |
  20. Dean

    You can easily tell that politicians have either forgotten, or never had to decide what they would buy this week as opposed to next week, or the week after. The only thing that creates jobs is demand for a product or service. People all over this country can't afford to buy the things THEY make. "Job Creators" on the other hand, have been stashing away mountains of cash while freezing or decreasing wages "until they see what's going to happen". It's been 30 years like this. Raising prices for one reason only, boosting profit. If you want you're company to pay less taxes, increase you're payroll expenditures from the bottom up.

    July 24, 2012 09:24 am at 9:24 am |
  21. LIB

    "This Kenyan Village idiot" yes this is the kind of racist hate that will once again destroy this country. If these are the Mitt romneys supporters then we really don't need to elect a person who represents voting on racism and hate. Those words represent the racism in this country that is destroying it. President Obama is a real american more than you are.

    July 24, 2012 09:25 am at 9:25 am |
  22. Guest

    Unfortunately, most of the jobs Romney creates are in China or India.

    July 24, 2012 09:28 am at 9:28 am |
  23. ed galbraith

    It's not complicated. Who's more interested in education? Who's more interested in minority and women's rights? Who can better handle foreign policy? You know who...and it ain't the Grand Old Party and it's newly hatched class of right wing nut cases.

    July 24, 2012 09:28 am at 9:28 am |
  24. mikle

    When this man, Obama, working. 107 money making meeting, vacation, golf. When he working. ?????

    July 24, 2012 09:28 am at 9:28 am |
  25. Babyboomer

    I've learned in my personal life that going backward is always a mistake. All Romney represents is the past. Not one new suggestion, proposal or plan. Tax cuts for the "Job Creators" has been tried and failed miserably for workers in the the United States. (Worked great for China, India, Latin America, etc., though.) The question is, which one of these men is on the side of the American people, making our lives better, helping our children get a quality education, rebuilding our roads and bridges and the like. I know in my heart of hearts, it's not Romney. I could never vote for someone who has zero interest or plan to help the majority. (i.e., The middle class and the working poor.)

    July 24, 2012 09:29 am at 9:29 am |
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