Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
8 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

- Follow the Ticker on Twitter: @PoliticalTicker

In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. John

    Those are the eyes of someone that has a demon.

    July 24, 2012 10:27 am at 10:27 am |
  2. Sam

    Can anybody tell me where Romney stands on issues and I mean where he really stands. Can anybody tell me why he's changed his position of those issues so many times. Christians attack Obama because he agrees that it's a woman's right to choose if she has an abortion, well Romney agreed with abortion when he was governer of Mass. And to be clear, I am a Christian. I also want to be clear that Mormonism is no where near Christianity. Romney stance is 1 man 1 woman, but his faith says it's okay for a man to have more than one wife. He's even quoted the Bible saying 1 man 1 woman. Well thats not what his religion believes. His grandfather had 3 wives. Someone ealier said he took no salary for helping with the Olympics when he did, so that makes him a classy man, but wait, Those 3 years he was taking a salary from a company that he "no longer" worked for. So does not change the stance? And there is an interview with Romney's wife where she states he was splitting time and was unable to spend as much as he used to at Bain. And maybe someone can explain, but how did it take 3 years to find someone else to run Bain and transfer ownership to? Look the way I see it, if your name is on it, you own it. A little kid who puts his name on a failing test, well that failing grade belongs to him, it's the same situation. And something else for thought, Romney says he wants 8 years to fix the mess we're in, well why can't President Obama get 4 more? How come Romney, who isnt president, can ask for 8 years, but we bash and tear down Obama for not "getting it done" in 3.5. That ladies and gents is the height of hyprocisy.

    July 24, 2012 10:27 am at 10:27 am |
  3. JD

    You know, I've thought alot about this taxing issue and what is really unfair is that the very rich have all sorts of loopholes, strategies and hiding spots for money so they pay little or no tax on investment money. Less wealthy people have 401K's, Roths, etc. also but it seems like the dream of living off my investments won't happen no matter how much I save. It's thousands vs. millions of dollars. I probably won't be able to live off my investments when it comes time to draw off them in my elderly years not because I didn't invest well or enough but the cost of living just keeps going up.
    If I had one million dollars right now I could probably live not only for the rest of my life but also enjoy a few luxuries and even pay for my own healthcare and survive most major hospital bills and end of life care with enough left over to bury me. Do you think the super rich even think about all that? How much money do you need in this world really? Maybe a flat tax on your total income is the answer. I don't know. I just know that the adage about the rich get richer and the poor get poorer is all too true.

    July 24, 2012 10:31 am at 10:31 am |
  4. MikeB

    It's amazing what Holly Wood can do.

    July 24, 2012 10:37 am at 10:37 am |
  5. UDidntBuildThat

    Rudy"Let's extend your logic. When Republcans took control of the White House in 2000, we had $300 billion annual budget surplus and GDP was running around 3%. When the left White House in 2008, we had a $1.5 annual budget deficit, GDP was running at close to -8%, and we were losing over 750,000 jobs per month. Meanwhile, just 3 months prior to leaving office, the Republican president argued for and won over the Congress to vote for $700 billion no strings attached giveaway to the biggest banks in the world."

    U do realize this is 2012. U do realize that Obama spent more than most president b/4 him including Bush. Obama is no Bill Clinton(I voted for him). So explain how more of this clueless fool in office will help this country when everything he has done had made it worse & what Obama is proposing is more of the same?! Obama said he would fixed it.

    We are worse off than 2008. Obama was suppose to be different and called Bush unpatriotic for all his spending. What the heck was Obama? Obama said Bush was out of control for passing the Patriot Act. What has Obama done with the Patriot Act? Enforce it! Obama said the stimulus would bring us to 5% unemployment by now. We have over 8% unemployment. Obama said Obamacare would bring down the cost of healthcare. It made it worse. Everyone with health insurance has seen it gone. up. Food prices are up and the only thing down are housing prices and consumer confidence. So we should have 4 more yrs of the same? All b/c there is a D next to the guys name? That is just nuts!

    July 24, 2012 10:37 am at 10:37 am |
  6. Critical Thinking

    This President only has words and nothin more. He is the present day version of the Emperiors New Clothes. His economic policies are not effective and he refuses to embrace the corrective action less government spending and turning loose the private sector. Why? it is simple, the private sector is made up of people that this President doesn't like, never liked and will never like. They are not black, they are not poor, they are not in a large degree any minority, they are white and well off. He wants their riches to redistribute to those he likes, the poor, the black, the under privilaged that the democratic government has given birth to starting back in the late 60's. It's plain and simple, this presidient doesn't like successful business, not beacuse they are successful, but because the success is not with the people he likes.

    July 24, 2012 10:38 am at 10:38 am |
  7. Ol' Lefty

    I can tell you where Willard stands on issues, but you have to be specific on what day you want to discuss, because they change so often. But this won't bother the GOP, because all they care about is getting that black fellow out of the White House.

    July 24, 2012 10:38 am at 10:38 am |
  8. dog1

    So, Romney led a successful company? Which one, Staples?, he had nothing to do with that company it was already there, it was successful and he just invested in it. Oh yeah, there is the fact that at about that point it bacame all pretty much minimum wage jobs, but HE made out pretty good. let's see successful company......oh yeah, BAIN capital or as they call it in that industry "JOBSLAYER" . Governor of a state, MASSACHUSETTS? have you actually looked at what he did there? Besides the medical coverage plan he created that's the model for the one President Obama implemented he basically just bankrupted that state. Which I imagine is his plan for America, make a bunch of money for him and his friends, blame in on someone else, and split. What does he care he's got money stashed all over the planet.

    July 24, 2012 10:39 am at 10:39 am |
  9. Mike Texoma

    I am no expert, but I believe the comparison strategy is the right one. I think the President should talk about his legislative program and how its enactment would benefit our economy and our country. And I think he ought to talk about how Republicans have bocked passage of key parts of it, and that we need real changes in Congress to get the job done. I think he ought to be supporting Democrat candidates that share his vision for the economy.

    Let the opposition talk about profligate spending. The facts and figures refute that. This president is actually rather conservative in his spending, compared with previous presidents. No new wars, no big unfunded programs, no catastrophic reductions in revenue.

    Let the opposition talk about the burgeoning national debt. It is caused more by the War in Iraq, Part D Medicare, and the "starve the beast" tax policy of the Republicans than anythhing the President has done. Turns out, the stimulus was too small. He can lay the national debt bomb in the lap of Grover Norquist.

    "Invest in America" is the right theme. It is full of positive messages. It is a very clear comparison. It will improve our economy. It makes more common sense than padding the bank accounts of the "job creators" who have several trillions of dollars stashed away in banks and the lowest tax burden ever in the history of the nation, and a bearable regulatory climate. The president has embraced it, and I beieve he can win on it.

    I think the Republican mantra, that the president is hostle to captalism is demonstrable hogwash. He invisions a healthy and sustainable economy that benefits a nation, as opposed to an unregulated boom and bust economy propelled not by a healthy economic climate but by short term gratification and simple greed.

    July 24, 2012 10:41 am at 10:41 am |
  10. paradiselost79

    great video, i really like that the "old school" obama is back. no attacks, just true comparison of their ideas. i would like to see this positive of a commercial from romney (not gonna happen)

    July 24, 2012 10:41 am at 10:41 am |
  11. kemikal

    Just wait until the debates come around; Romney is going to get roasted. For those of you that think he's so qualified; WHAT plans has he laid out/identified which will be better for this country? NONE! Some of you, are as smart as wet rocks!!

    July 24, 2012 10:42 am at 10:42 am |
  12. Mor Man NO!

    Romney and the Mormans say "Jesus Christ is not the Son of God" Hello, since when. If your a true Christian, why would you support a MORMAN?

    July 24, 2012 10:43 am at 10:43 am |
  13. kemikal

    @JD..... Well presented, I agree with your statement.

    July 24, 2012 10:44 am at 10:44 am |
  14. Dave

    Yes, we will have a choice. More deficits, debt and unemployment from our current President who promised to fix these things. Or, we can choose someone who has a record of success in business, government and the Olympics.

    July 24, 2012 10:45 am at 10:45 am |
  15. bb

    The great INEPT one has spoken. Just once say what you r going to do to fix the economy besides blame busch??? Clinton ruined the economy with the nafta act he also sent bills to lower credit qualifications so total losers could get home loans. Instead of blaming everybody else heres an idea DO SOMETHING to make things better. I was raised you lead by example this inept jerk has only giving us lip service. What a poor excuse for a human being.

    July 24, 2012 10:46 am at 10:46 am |
  16. Marty, FL

    Correction: "If you gave Romney $1000 he'd come back with $10,000" – in his own pocket.

    You see; Romney wants to eliminate his own income taxes altogether and raise fees on Americans who can least afford it. Please look it up in his Ryan plan.

    July 24, 2012 10:47 am at 10:47 am |
  17. Wilson

    some of you faux news folks are just too stupid to comment on goodness -,you're azzes have no sense go over to faux news that's where you belong with your mit licken stupidy...
    Perfect example of what causes the left to lose credibility.

    July 24, 2012 10:47 am at 10:47 am |
  18. TMAR

    Romney won't give his taxes, never comes out to say what he really means, and now is trying to say that President Obama is not for small business (which clearly show's that Romney doesn't have a clue as to what President Obama has done, bills passes tax breaks and more for small business). President Obama is for the working class, the small business, education, job creation, energy keeping business here in America....his for all America...Romney is for rich america.

    July 24, 2012 10:49 am at 10:49 am |
  19. CitizenAJ

    To JD's point, how much wealth is enough, not enough? Imagine some of that money used to innovate and create solutions here in the U.S., vs. stuffed away in a bank vault or overseas in a foreign bank vault. Republicans, Mitt Romney and their supporters say this is class warfare. Well, people feel that way because if your pile keeps getting bigger while you watch others struggle, some with no jobs, how do you think people are going to feel? Where is your human compassion? What has made the U.S. great is everyone felt they had a shot, and everyone, who was willing to work, could make a decent living and life for themselves and their family. Now, people are not sure. We have 401Ks, but they are suffering from a bad stock market. We are not getting the gains we need to retire in decency.

    July 24, 2012 10:50 am at 10:50 am |
  20. TMAR

    Romney won't give his taxes, never comes out to say what he really means, and now is trying to say that President Obama is not for small business (which clearly show's that Romney doesn't have a clue as to what President Obama has done, bills passes tax breaks and more for small business). President Obama is for the working class, the small business, education, job creation, energy keeping business here in America....Obama is for all Americans...while Romney is clearly for rich America.

    July 24, 2012 10:51 am at 10:51 am |
  21. BinFL

    It's getting SO tiresome to hear people say President Obama's policies haven't worked when he HASN'T BEEN ABLE TO GET THEM ENACTED DUE TO AN OBSTRUCTIONIST CONGRESS!!!! How can anyone who isn't a Faux News junkie claim this. The President's jobs plan is stuck in Congress and it would not only create jobs but improve our failing infrastructure, improve education, put us on a path to enery independence, etc. Why in the world would anyone want to go back to the Bush years?? With Romney, we will get worse...all this eonomy talk is just a cover because the agenda of Romney and the neo-cons that will be in his administration is INVADING IRAN. Don't you all know that Cheney has met with the Repubs in Congress and told them they needed to prepare for a future war. WAKE UP PEOPLE!!

    July 24, 2012 10:51 am at 10:51 am |
  22. BinFL

    @FOUR & DOOR – "Strong American businesses have always been our source of prosperity and not only can they bring our economy back, they want to and they are the only ones capable of doing it. "
    Then why are they sitting on record profits?? Could it be that they aren't hiring to help defeat President Obama? There is NO reason there isn't more hiring going on and if the middle class can get back on its feet then the economy will prosper.

    July 24, 2012 10:53 am at 10:53 am |
  23. Vet in the US

    Chapter 33 is like a GI Bill that Bush gave veterans. Obama changed that bill for the worse by remodeling the bill in his view. I don't expect a civilian to understand what veterans go through, and I do not like what Obama did to the bill.

    July 24, 2012 10:54 am at 10:54 am |
  24. You Built It, So What Do You Need Romney For?

    If you built your company on your own with absolutely no help from anyone along the way, I'm trying to figure out what you think government can actually do for you. Isn't it the height of hypocrisy for a candidate like Mitt Romney to be running around our country and telling everyone that he should be elected president based on his business experience? If you built it without any help from the government whatsoever, what is it exactly that you think government can do for you, and why do you need Romney?

    Romney is the poster boy for a guy running both sides of the issue. You don't need government to build your business, but please vote for me because I have so much business experience and can help your business if I am elected.


    July 24, 2012 10:54 am at 10:54 am |
  25. Rudy NYC

    UDidn'tBuildThat wrote:

    ...U do realize this is 2012. U do realize that Obama spent more than most president b/4 him including Bush. ...
    Annual spending has increased by only 1.4% under President Obama. Under Pres. Bush spending increased by 7-8% on an annual basis. How else do you think Bush went from a $300 billion surplus to a $1.47 trillion annual deficit?

    Republicans are simply in denial of the fact the 'trickle down economics' imploded, and blew up the economy. If that economic theory were true, we never would have wound up going over an economic cliff back in 2008. If it were true, then we should have long since recovered from the financial crash, because we have not increased taxes but lowered them. Now Repubilcans want to continue doing more of the same stuff that took us over the cliff.

    July 24, 2012 10:54 am at 10:54 am |
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16