Both political parties begin coordinated ad efforts with the campaigns
July 26th, 2012
02:21 PM ET
10 years ago

Both political parties begin coordinated ad efforts with the campaigns

Washington (CNN) – For the first time during this campaign season both the Democratic and Republican National Committees have begun coordinated ad efforts with their respective presidential campaigns as the media war in battleground states intensifies, ad tracking information shows and representatives of both parties confirmed to CNN.

This means some of the money for the ad buys is coming from funds that are set aside by each party for coordination with its presidential nominee. This move is important because each presidential campaign can keep some of its money in the bank but still stay on the air for the month preceding the conventions by dipping into the party coffers. The Federal Election Commission has said each party committee can spend $21.6 million in coordinated efforts this campaign cycle.

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President Obama's campaign and the DNC have bought $3.9 million in 60 second spots in seven battleground states beginning Tuesday through next Monday, according to a Republican source that tracks ad buys. Separately the campaign and DNC have bought time that will run into August: $5.3 million in 30 second spots in eight battleground states beginning last Saturday and running through August 2nd.

As for Mitt Romney campaign and the RNC they have bought $7.3 million in eight battleground states beginning Wednesday running through next Tuesday according to the same ad tracking source. This would mark the largest general election ad buy for Team Romney during the general election media campaign. The Republicans have only bought 30 second spots.

While where the money is coming from for the ads might be different, the respective campaigns are in control of which ads run during these buys, meaning that viewers will likely be seeing the same campaign spots that have been dominating their television up until now.

The joint Romney-RNC buy is separate from an ad campaign launched earlier this month by the Republican committee attacking Obama. Initially that was a $5 million buy but has now been doubled to $10 million, according to a Republican source with knowledge of it.

Besides its coordinated effort with the DNC, Obama's team has also bought additional time itself to run through August– $3.5 million in seven battleground states beginning July 26 and running through August 2nd.

Counting the coordinated ad efforts, these new buys bring Obama's ad total to $106.5 million vs. $41.1 million for Romney.

Here is the breakdown of the coordinated buys:

Colorado: $842,256
Florida: $1,857,964
Iowa: $950,530
North Carolina: $344,130 (:30 second only)
New Hampshire: $121,625 (:30 second only)
Nevada: $926,640
Ohio: $2,226,254
Pennsylvania: $263,415 (:60 second only)
Virginia: $1,642,323

Colorado: $615,065
Florida: $1,481,890
Iowa: $659,895
North Carolina: $827,490
New Hampshire: $ 84,150
Nevada: $517,785
Ohio: $1,616,390
Virginia: $1,425,830

You can follow Kevin Bohn on Twitter @KevinBohnCNN.

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Filed under: Ads • DNC • Mitt Romney • President Obama • RNC
soundoff (6 Responses)
  1. Wire Palladin, S. F.

    It is time for the swiftboaters, the Kochs and Rove to let the 'splice and edit' games begin!

    July 26, 2012 02:33 pm at 2:33 pm |
  2. Progressives = Progressive Liberal Cancer

    Counting the coordinated ad efforts, these new buys bring Obama's ad total to $106.5 million vs. $41.1 million for Romney.
    Wow... Obama spent twice as much as Romney and is FALLING in the polls. Obama's failed economic policies seems to have now manifested itself as Obama's failed campaign strategy. I guess after 4 years of failure, a demonize the other guy strategy is just a tad too obvious to the American people. They can smell a loser from a mile away and know Obama must go so the country can TRULY start the recovery.

    July 26, 2012 02:39 pm at 2:39 pm |
  3. Sniffit

    "Third, possibility, of course, is they heard him refer to his "muslim faith" in an interview with Stephanopolous."

    Yeah. Now go google that and see who is relying it and what kined of filth they have on their websites while talking about the man they purposefully refer to as "Hussein Obama" in order to stress his middle name as if that helps prove he's muslim. I think you helped us though, given the trash that is on those conspiracy websites. The real third option is that it's BOTH stupidity AND racism driving 17% of the country to believe Obama's a muslim. I mean, really? realying on a verbal stumble despite all the contrary evidence? hahahahaha...go go gadget tinfoil hats....

    July 26, 2012 02:42 pm at 2:42 pm |
  4. george of the jungle

    Im surprised we even have mitts numbers. Everything he does is a big secret. Except when he is shooting off his mouth in London . The idiot. Forward 2012

    July 26, 2012 02:42 pm at 2:42 pm |
  5. Claudia, Houston, Tx

    I wonder if Romney will accuse the Conservatives of attacking his success because he won't release his tax returns. Romney keeps digging himself a deeper whole every time he opens his mouth when all he has to do is release his tax returns, is he an idiot thinking it's going to go away.

    July 26, 2012 03:14 pm at 3:14 pm |
  6. Myviewis

    I think people have just come to realize that Obama does not have the academics or experience for the job of president and his work performance proves it. President Obama's great, inspirational, motivating speeches in 2008 were just that but the high unemployment, bad economy cannot be fixed with a speech. Many of his theories and philosophies are based on his lack of academics and real world work experience, he still has not outgrown being a dreamer.

    July 26, 2012 03:45 pm at 3:45 pm |