First on CNN: Massive $77 million ad time buy for Obama
August 2nd, 2012
06:38 PM ET
10 years ago

First on CNN: Massive $77 million ad time buy for Obama

Washington (CNN) – The Obama campaign has taken the extraordinary step of booking $77 million in additional ad time starting Friday and running through Election Day, a Republican ad buying source told CNN.

The new buy is for thirty second broadcast TV spots that will run in eight battleground states.

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Through Thursday Team Obama will have spent at least $106 million in general election ads – more than twice what the Mitt Romney campaign has bought. This buy will bring his total media purchase so far this cycle to almost $190 million.

However, GOP groups, such as American Crossroads and its affiliate Crossroads GPS and Restore Our Future, the super PAC backing Mitt Romney have helped to give Republicans an overall spending advantage in recent weeks for ad spending compared to the Obama re-election campaign and its supporters.

As the general election media war heats up – especially after the party conventions wrap up – this move will allow the re-election campaign to ensure it can place its commercials in these key battlegrounds although the move could take a major dent out of its bank account.

Voters in these battleground states have already complained they have been inundated with political commercials – which in recent months have been largely attack spots. However, from all indications that onslaught will continue. Republican-leaning groups are expected to spend around $1 billion in presidential and congressional races this election cycle with a majority of that money being devoted to ad spending, sources familiar with the groups have told CNN.

Team Obama had no comment on this latest buy.

Politico first reported earlier this week that Obama's campaign was reserving ad time through Election Day.

Here is the breakdown of the new Obama buy:

Colorado: $7,025,120
Florida: $13,355,226
Iowa: $7,315,224
Nevada: $4,939,620
New Hampshire: $4,939,620
North Carolina: $7,647,844
Ohio: $19,533,433
Virginia: $11,582,494

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Filed under: 2012 • Political ads • President Obama
soundoff (116 Responses)
  1. rlowens1

    All that money spent for a $400,000.00 per year job? What is wrong with this picture?

    August 2, 2012 08:03 pm at 8:03 pm |
  2. viper2473

    Individual donations? I think not. Thanks for actively opposing SuperPacs, President Obama

    August 2, 2012 08:04 pm at 8:04 pm |
  3. timmaahhyy

    love the big corporate money in politics. where did that 77mil come from and what is expected in return? Both parties are bought and paid for. don't expect either of them to be looking out four your interests. money buys ads ads=votes. voters are nothing more than a pawn in the game and the money is the hand that moves them.

    August 2, 2012 08:04 pm at 8:04 pm |
  4. viper2473

    Individual donations? I think not. Thanks for publicly opposing SuperPacs, President Obama.

    August 2, 2012 08:05 pm at 8:05 pm |
  5. Myviewis

    Wow, $77 million dollars? I thought Democrats said Obama didn't have any money.

    August 2, 2012 08:06 pm at 8:06 pm |
  6. fred37ify

    Chick-Fi-A stores all over the country sold out and had to close early ! The silent majority has spoken ! Barracks a goner !

    August 2, 2012 08:07 pm at 8:07 pm |
  7. Mike

    If the president had actually accomplished anything in the last 4 years he would not have to buy airtime to sling mud. We would all be happy and re-elect him in a second. I foresee a lot more being spent by team Obama trying to spin a good tale. Time for a change, cause nobody else could be as bad as our good old pres.

    August 2, 2012 08:08 pm at 8:08 pm |
  8. katolungile

    I can assume he won't be touting his accomplishments....

    August 2, 2012 08:10 pm at 8:10 pm |
  9. Larry

    Hope it works and convinces some the undecided voters to go Democrat this election. I'm no millionaire so if the Republicans win it will cost me higher taxes, and health care costs, and gas prices, and – oh well you get the point.

    August 2, 2012 08:12 pm at 8:12 pm |
  10. cwfusto

    $77,000,000.00 WOW! and I'm betting this is part of the taxes we pay. SO messed up on soo many levels.

    August 2, 2012 08:13 pm at 8:13 pm |
  11. Chazz

    Put the Hammer Down! Make threads of the Republican Machine!!!

    August 2, 2012 08:14 pm at 8:14 pm |
  12. Mh

    Redistributing wealth costs money

    August 2, 2012 08:15 pm at 8:15 pm |
  13. sean

    This president is presented to you by Nestle and Nestle products. hahahahaha The American Dream fulfilled.

    August 2, 2012 08:15 pm at 8:15 pm |
  14. J

    let's get it on!

    August 2, 2012 08:15 pm at 8:15 pm |
  15. Sanity

    And none of it will be used to run on his record.

    August 2, 2012 08:16 pm at 8:16 pm |
  16. Ken

    The good news is that Obama has decided to fix the unfair Olympics. Many athletes think they won medals because of their hard work. No no no. It was because of their great coaches, the roads, pland and the school track fields and pools that got them the gold medals. These rich athletes should be forced to hand over the gold medals to those of us that don't have any.

    August 2, 2012 08:16 pm at 8:16 pm |
  17. George

    Yeah, Obama sure represents the average american...

    August 2, 2012 08:18 pm at 8:18 pm |
  18. joe

    God damnit 19 million in ohio, im not watching tv for a fat minute

    August 2, 2012 08:22 pm at 8:22 pm |
  19. KG

    Does Canada have to put up with this nonsense in their general elections? If not, I'm going to consider becoming a naturalized Canuck just to get away from our hijacked political system.

    August 2, 2012 08:25 pm at 8:25 pm |
  20. Steve

    What is appaling is that the $77m he spent will probably not help or hurt him at all, but $77m would help a lot of people needing assitance...

    August 2, 2012 08:25 pm at 8:25 pm |
  21. Leopold

    Team Obama needs the ad time. The President is in very, very serious re-election trouble. I doubt it will help. Its like not studying for a test, doing badly on it, and then afterwards going up and arguing with the teacher to squeeze out a better grade. Doesn't help much. Should have done a good job up front rather than making poor judgments. He way over-interpreted his mandate: people elected him because they wanted good government, not a restructuring of the society.

    August 2, 2012 08:25 pm at 8:25 pm |
  22. Name dff

    Romney 2012

    August 2, 2012 08:27 pm at 8:27 pm |
  23. Nameryan

    Obama likes his money just the same as Mitt. Only obummer spends it on a race he has less than a chancd at.

    August 2, 2012 08:29 pm at 8:29 pm |
  24. electroguy

    Forget the Koch brothers.. Obama buys his elections at 77 million a pop...

    August 2, 2012 08:29 pm at 8:29 pm |
  25. Curious Fellow

    It's about time we put a limit on TV political ads.
    Money can be much better used for Vets and their families.
    These politicians have such arrogance that they do not give a damn about your money which is so easy to spend.
    So Obama does not get elected, will he think it a good idea to pay that money back?
    No ways....... Gone like America's respect in the world.

    August 2, 2012 08:30 pm at 8:30 pm |
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