First on CNN: Massive $77 million ad time buy for Obama
August 2nd, 2012
06:38 PM ET
10 years ago

First on CNN: Massive $77 million ad time buy for Obama

Washington (CNN) – The Obama campaign has taken the extraordinary step of booking $77 million in additional ad time starting Friday and running through Election Day, a Republican ad buying source told CNN.

The new buy is for thirty second broadcast TV spots that will run in eight battleground states.

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Through Thursday Team Obama will have spent at least $106 million in general election ads – more than twice what the Mitt Romney campaign has bought. This buy will bring his total media purchase so far this cycle to almost $190 million.

However, GOP groups, such as American Crossroads and its affiliate Crossroads GPS and Restore Our Future, the super PAC backing Mitt Romney have helped to give Republicans an overall spending advantage in recent weeks for ad spending compared to the Obama re-election campaign and its supporters.

As the general election media war heats up – especially after the party conventions wrap up – this move will allow the re-election campaign to ensure it can place its commercials in these key battlegrounds although the move could take a major dent out of its bank account.

Voters in these battleground states have already complained they have been inundated with political commercials – which in recent months have been largely attack spots. However, from all indications that onslaught will continue. Republican-leaning groups are expected to spend around $1 billion in presidential and congressional races this election cycle with a majority of that money being devoted to ad spending, sources familiar with the groups have told CNN.

Team Obama had no comment on this latest buy.

Politico first reported earlier this week that Obama's campaign was reserving ad time through Election Day.

Here is the breakdown of the new Obama buy:

Colorado: $7,025,120
Florida: $13,355,226
Iowa: $7,315,224
Nevada: $4,939,620
New Hampshire: $4,939,620
North Carolina: $7,647,844
Ohio: $19,533,433
Virginia: $11,582,494

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Filed under: 2012 • Political ads • President Obama
soundoff (116 Responses)
  1. Shelly

    Don't pretend like you don't know all elections are bought. If Obama bought $77 million in advertising, then his opponent will try to buy at least $78 million, & it will go back & forth. You act like this is news or something.

    August 2, 2012 08:32 pm at 8:32 pm |
  2. Mark

    Looks Like the Obama well tuned political machine still has it. If he wins Fla. & Ohio he wins the election. Its that simple. I'm not surprised to see thats where the most money is going

    August 2, 2012 08:33 pm at 8:33 pm |
  3. niya

    I understand the need to get the word out. But the issue with having identification is going to create a bigger issue. Put some focus on this please. I am TeamObama!!!!

    August 2, 2012 08:33 pm at 8:33 pm |
  4. anonymous

    I've been getting emails for week from his campaign whining about being outspent and begging for $3. But he has $77 million dollars to spend on commercials. This is the kind of stuff that could cost him my vote. I'm pretty sure there better, more positive ways to spend that $77 mil than smearing Romney. Fire your campaign manager Obama.

    August 2, 2012 08:35 pm at 8:35 pm |
  5. wolfpackbob

    "Team Obama had no comment on this latest buy. ... Through Thursday Team Obama will have spent at least $106 million in general election ads – more than twice what the Mitt Romney campaign has bought. " CNN says the GOP will spend a $1 billion. Wonder what the DNC total spend will be and why CNN estimated the Republican total but neglected to total up the DNC?

    August 2, 2012 08:36 pm at 8:36 pm |
  6. cleareye1

    Money talks!

    Wait until the tax and draft dodger starts buying.

    August 2, 2012 08:38 pm at 8:38 pm |
  7. Marla

    I hope that Team Obama's spots are educational spots, since the more anyone learns and understands about what Romney and the GOTP want to do to this country, the less likely they are to vote for Romney.
    Come on, swing states! Educate yourselves and vote DEMOCRAT!

    August 2, 2012 08:39 pm at 8:39 pm |
  8. cleareye1

    Wait until the tax and draft dodger's friends start buying time (and a presidency).

    August 2, 2012 08:39 pm at 8:39 pm |
  9. Debbie

    If he has that much money to blow, why doesn't he donate it to the government towards the huge deficit that he is the author of? I watch FoxNews all day. I won't have to see any of the ads!

    August 2, 2012 08:40 pm at 8:40 pm |
  10. john

    yeah using taxpayer money, my taxes pay for his re-election campaign,,, wonderful

    August 2, 2012 08:40 pm at 8:40 pm |
  11. Nick

    Let's hope for the worlds sake Obama wins

    August 2, 2012 08:43 pm at 8:43 pm |
  12. kenneth adams smith

    go obama dont let the devils win the world depending on you , let the world see that racism do not win. Thank you for all you do with no help from the other side.

    August 2, 2012 08:50 pm at 8:50 pm |
  13. jkflipflop

    $190M battling over who gets to sit upon the golden throne.

    That's a lot of scratch over a position that only pays out $400,000 a year. Geez, I wonder how he'll recoup his expenses? Surely he wouldn't be so low to take a bribe or two on the side, would he?

    August 2, 2012 08:52 pm at 8:52 pm |
  14. Bob Farrell

    And who wins - the TV radio and newspaper people.

    August 2, 2012 08:53 pm at 8:53 pm |
  15. Patty

    What a waste of money!

    August 2, 2012 08:56 pm at 8:56 pm |
  16. Name g. nagbe

    If that's part of what it takes to beat Romney who publicly state he doesn't care for poor people thumb up team Obama. Even our lord Jesus said the poor will always be with us.leader of the free world should know better. By the way I am a middle income person financially ok.

    August 2, 2012 09:01 pm at 9:01 pm |
  17. Reality99

    Disgusting. That money could have been spent to feed 110,000 starving children for a full year. Instead of saving lives of innocent children, this walking waste of flesh will spend it to spread his hate and try to blame everyone else for his constant failures.

    August 2, 2012 09:06 pm at 9:06 pm |
  18. Real American

    Obama bought the election vs McCain ... now he has to out-spend his horrific economic record ... good luck Mr. 1-term President

    August 2, 2012 09:10 pm at 9:10 pm |
  19. Max Roundhouse

    Obama does not deserve to be re-elected. Mitt Romney will be a great president.

    August 2, 2012 09:12 pm at 9:12 pm |
  20. Kala

    Burning through cash for no gain. Losing money for the campaign like he's doing to the country.

    August 2, 2012 09:15 pm at 9:15 pm |
  21. Dick Diamond

    I'm glad I don't live in one of those states.

    August 2, 2012 09:20 pm at 9:20 pm |
  22. Andy

    Due to division all this money is being wasted. If you were trully in UNITED states the money could be used in a better productive way but in DIVIDED states you waste all such money.

    August 2, 2012 09:22 pm at 9:22 pm |
  23. Joe

    Like the story says, the GOP as a whole has outspent Obama. Slow news time.

    August 2, 2012 09:24 pm at 9:24 pm |
  24. bfam008

    THATS INCREDIBLE!!!!! I have a thought, run 1 1 minute ad and tell the american people how you are going to take the remaining balance of that money and help the homeless, or the veterans who can't find jobs, or some ma and pop stores that are failing because of the economy, or some people who got laid off and can't afford their mortgage or to feed their families. Between Obama and Romney how much is being wasted to tell a bunch of crap about each other and what they want to do but wil not do anyway. Put the money to good use and help the American public if you want my vote!!!

    August 2, 2012 09:27 pm at 9:27 pm |
  25. Al

    Desperate times call for desperate acts. This amount on one channel should demonstrate to everyone that has their eyes open that there are problems inside the Obama campaign, the people are not buying that line about taking out of content, it came out of his mouth and the people know that he's not about giving credit where it should be. Now it's time for the back stroke, perhaps he should just punt and let someone else who does like the corporate world and is willing to do what it will take to get people back to work, and taxing and imposing mandates is not going to get people jobs. Hurry here comes another desperate commercial.

    August 2, 2012 09:28 pm at 9:28 pm |
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