First on CNN: Massive $77 million ad time buy for Obama
August 2nd, 2012
06:38 PM ET
10 years ago

First on CNN: Massive $77 million ad time buy for Obama

Washington (CNN) – The Obama campaign has taken the extraordinary step of booking $77 million in additional ad time starting Friday and running through Election Day, a Republican ad buying source told CNN.

The new buy is for thirty second broadcast TV spots that will run in eight battleground states.

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Through Thursday Team Obama will have spent at least $106 million in general election ads – more than twice what the Mitt Romney campaign has bought. This buy will bring his total media purchase so far this cycle to almost $190 million.

However, GOP groups, such as American Crossroads and its affiliate Crossroads GPS and Restore Our Future, the super PAC backing Mitt Romney have helped to give Republicans an overall spending advantage in recent weeks for ad spending compared to the Obama re-election campaign and its supporters.

As the general election media war heats up – especially after the party conventions wrap up – this move will allow the re-election campaign to ensure it can place its commercials in these key battlegrounds although the move could take a major dent out of its bank account.

Voters in these battleground states have already complained they have been inundated with political commercials – which in recent months have been largely attack spots. However, from all indications that onslaught will continue. Republican-leaning groups are expected to spend around $1 billion in presidential and congressional races this election cycle with a majority of that money being devoted to ad spending, sources familiar with the groups have told CNN.

Team Obama had no comment on this latest buy.

Politico first reported earlier this week that Obama's campaign was reserving ad time through Election Day.

Here is the breakdown of the new Obama buy:

Colorado: $7,025,120
Florida: $13,355,226
Iowa: $7,315,224
Nevada: $4,939,620
New Hampshire: $4,939,620
North Carolina: $7,647,844
Ohio: $19,533,433
Virginia: $11,582,494

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Filed under: 2012 • Political ads • President Obama
soundoff (116 Responses)
  1. Not my fault

    They must be worried, in actuality, after July 4th most everyone's mind is set in stone.... A lot food for the homeless and disabled vets could be bought....

    August 2, 2012 09:30 pm at 9:30 pm |
  2. Kelly51

    He could pay off a lot of forclouseres with that much money.

    August 2, 2012 09:32 pm at 9:32 pm |
  3. Joe R.

    I thought he was having a more difficult time raising money. Did he take out a personal loan from China like he did for the U.S.?

    Obama 2012: Because everyone else deserves what you've worked hard for.

    August 2, 2012 09:35 pm at 9:35 pm |
  4. donny

    why spend 77 million on a add.? u will win any way with out a add so give me some of it.haha

    August 2, 2012 09:37 pm at 9:37 pm |
  5. GBfromOhio

    Can we somehow repeal Citizen's United and pass some kind of campaign spending limits? Think of all the good this money could do going to job training, infrastructure repair, food banks etc.

    August 2, 2012 09:41 pm at 9:41 pm |
  6. Rob

    Boy! Between millions to he muslim brotherhood in Egypt, millions to the muslims in the terrorist state of Syria, the grotesque waste of money sending his wife to play and shop in London and now millions of self adulation...this guy knows how to waste your money.

    August 2, 2012 09:41 pm at 9:41 pm |
  7. Winner Take All


    Republicans are going to be history this fall.

    August 2, 2012 09:42 pm at 9:42 pm |
  8. Kathy

    That will really help the economy!! Creating jobs for the ad agencies.

    August 2, 2012 09:48 pm at 9:48 pm |
  9. G. W. Bush

    Go Obama!

    August 2, 2012 09:50 pm at 9:50 pm |
  10. jeremy

    be fair. do a breakdown of mitt romney's political ad spending too. its a two way street

    August 2, 2012 09:52 pm at 9:52 pm |
  11. sayer

    Obama 2012!

    August 2, 2012 09:54 pm at 9:54 pm |
  12. john

    He needs to spend it so he can really lie to the people...It's what he does best. The WORST President in modern Obomination, a disgrace, who will say and do anything to try and fool us once again.

    August 2, 2012 10:00 pm at 10:00 pm |
  13. joe

    Lets see...77 million dollars for on air ad...or 77 million towards feeding the homeless..helping aids funds...repairing streets funding schools.....nnnaaahhhh lets just line the pockets of the rich 1% we condemn daily....that sounds good

    August 2, 2012 10:02 pm at 10:02 pm |
  14. S.B. Stein E.B. NJ

    It is a sad fact that so much is spent on an election. We shouldn't need to spend this to run for elected office. We need to have less money in the election system.

    August 2, 2012 10:02 pm at 10:02 pm |
  15. Olympic fan in Iowa

    I really will Obama and Romney would not run their ads during the Olympics prime time.

    August 2, 2012 10:03 pm at 10:03 pm |
  16. julius raynor

    Way to defime Romney........Once people view you in a particular way its very difficult to change that....Way to go Obama!

    August 2, 2012 10:06 pm at 10:06 pm |
  17. Anonymous

    yea! cant wait for great ads! election season is like the opposite of super bowl commercials. FOr both parties, it just alternates and makes me want to read instead of watch tv...maybe this is a good thing for america.

    August 2, 2012 10:07 pm at 10:07 pm |
  18. Keeping it Real

    If this were Romney's ad buy, liberals would be all over it claiming how Romney was trying to buy the election. But since it's Obama, it must be ok...

    August 2, 2012 10:12 pm at 10:12 pm |
  19. Pinkflam

    Wonder why there's no mention of the fact that today the SCOTUS took up the task of determining Obama's eligibility to be POTUS. Odd that the mass media is silent on an issue of such import. SCOTUS should have a convenient response to something that is painfully obvious about in time for the 2012 election. Stay tuned.

    August 2, 2012 10:13 pm at 10:13 pm |
  20. Metron

    So much for Obama saying his opponent will outspend him. What a liar. He said the same thing about McCain outspending him in 2008. The truth was Obama outspent McCain.

    August 2, 2012 10:14 pm at 10:14 pm |
  21. bellaterra66

    Anyone else think this amt of money for "ad time" is a terrible (and sinful) waste of money? Seems like our President is really out of touch with the plight of the average American. I'm not a fan of Romney either. All this money spent on elections - each candidate vilifying the other - could be put to MUCH better use. Well, Obama lost my vote (altho' I admit he lost it a long time ago). Romney never had it. And I have no idea what we - the American people - are going to do? Isn't there ANYONE who is on our side?

    August 2, 2012 10:15 pm at 10:15 pm |
  22. bellaterra66

    Well, Obama lost my vote. What a terrible (and sinful) waste of money. Romney never had my vote. Isn't there ANYONE on the side of us - the American people?

    August 2, 2012 10:19 pm at 10:19 pm |
  23. Mahhn

    77 Million, That could have done a lot more good being donated than used for his campain.

    August 2, 2012 10:20 pm at 10:20 pm |
  24. Bob

    He certainly needs to divert attention from his pathetic job as president. We had great hope for him and instead has been a total failure.

    August 2, 2012 10:24 pm at 10:24 pm |
  25. tarotcardmeaningshq

    I wonder what the ads will be about? President Obama touting his record? Who am I kidding? He's going to spend the next 95 days talking about Mitt Romney's tax returns. What else can do?

    August 2, 2012 10:27 pm at 10:27 pm |
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