Crossroads spends millions mocking Obama’s ‘forward’ slogan
September 5th, 2012
08:06 AM ET
8 years ago

Crossroads spends millions mocking Obama’s ‘forward’ slogan

(CNN) – The conservative super PAC Crossroads GPS said Wednesday it would spend upwards of $6 million to air a television spot knocking President Barack Obama’s record on the economy, saying his policies are the opposite of his campaign’s ‘forward’ motto.

The new ad, titled “Forward?” will air in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio and Virginia, a spokesman for Crossroads said, with $6.6 million going toward the ad buy.

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“President Obama says he’ll move us forward,” a narrator says in the spot. “But where’s he taken us so far? America’s worst economic recovery ever. 23 million of us without full time work. Family incomes down. Forty percent living paycheck to paycheck. And Obamacare’s new tax on middle class families. All while Obama racked up 5 trillion more in debt. Is that really forward, or backward?”

The ad’s opening shot of Obama walking through the White House colonnade is similar to a shot used in the president’s own political ads, and the ‘forward’ theme is a riff on his campaign’s slogan, which was unveiled last Spring.

A second ad from Crossroads airing in North Dakota goes after Democratic U.S. Senate candidate Heidi Heitkamp, who is running against Rep. Rick Berg to replace retiring Democratic Sen. Kent Conrad.

The ad hits Heitkamp for her support of Obama’s health care law, saying it increases federal spending at a time of skyrocketing federal debt.

Crossroads said it would spent $110,000 to air the ad in North Dakota.

CNN's Paul Steinhauser and Kevin Liptak contributed to this report.

Filed under: 2012 • Crossroads GPS • President Obama
soundoff (29 Responses)
  1. Bill from GA

    So Rove and Company think the downward trend from 2008 is the way to go? The facts are that GDP, job growth, and the stock markets all show undeniable large-scale improvement since President Obama took office.

    Even the yearly deficit has been reduced from the $1.8 trillion from the last Bush year to around $1.1 trillion currently.

    September 5, 2012 10:24 am at 10:24 am |
  2. Lyla M

    Keep on spending, you rich farts, at least someone is getting your money and hopefully in the U.S. (unlike Romney). Obama is going to kick butt and keep us on the right track.

    September 5, 2012 10:28 am at 10:28 am |
  3. Credibility

    Your housing claim has been debunked by several factcheckers as a lie. Please look it up.

    Forward with honesty.

    September 5, 2012 10:31 am at 10:31 am |
  4. Rudy NYC

    I have little doubt that many conservatives and those on the far right wing feel that there is a lot of divisiveness and hate in our country under the Obama administration. I have little doubt that they blame Pres. Obama for those feelings. I also have little doubt that they realize that it is their own ideological leaders creating, nurturing, and fostering all of the divisiveness and hatred. The really sad part is that the ones that do realize it, just simply don't care and cheer it on.

    September 5, 2012 10:44 am at 10:44 am |
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