Romney campaign releases ads for 8 battleground states
September 7th, 2012
02:33 AM ET
10 years ago

Romney campaign releases ads for 8 battleground states

(CNN) - Less than an hour after President Barack Obama had stepped off of the Democratic National Convention stage, Republican challenger Mitt Romney's campaign announced 15 new, state-specific television advertisements which the campaign says will run in 8 battlegrounds.

A week ago, Romney was officially made the Republican Party's presidential nominee, granting him access to a substantial war chest set aside for the general election. His campaign largely stayed off of television during the Democratic National Convention, which concluded after Obama's speech on Thursday.

Asked how much the campaign was spending on the buys, a Romney campaign spokeswoman offered no reply.

But a Democratic ad buying source told CNN the Romney campaign purchased roughly $4.5 million worth of ad time beginning Friday and going through Monday, saying the information was preliminary as of Thursday evening. Team Romney stayed off the air most of this past week while the Democrats held their convention.

Now that Romney has officially been named the GOP nominee his campaign will get its hands on tens of millions of dollars that could only be tapped for the general election part of the campaign.

The spots will air in the eight battleground states of Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, and Virginia, the campaign said. Each is rated a toss up on the CNN Electoral Map.

Each opens with a clip from Romney's convention address a week ago.

"This president can ask us to be patient," Romney said. "This president can tell us it was someone else's fault. But this president can not tell us that you're better off today than when he took office."

The ads then move to touch on state-specific themes and criticism of Obama.

"Here in North Carolina, we're not better off under President Obama," the narrator says in a spot customized for the state which hosted the Democratic convention.

Each ad ends with a pledge that Romney, if elected president, would create new jobs in the state - a pledge ranging from 59,000 new jobs for New Hampshire upwards to 700,000 new jobs in Florida. A spot tailored for the Buckeye State says Romney would "keep Ohio jobs in Ohio."

The ad titled in part "Defense," which the campaign says will run in Colorado, Florida, North Carolina, Ohio, and Virginia, includes variations on a claim that Obama would cut the federal defense budget. "His defense cuts will weaken national security and threaten nearly 20,000 jobs," one ad, the Colorado spot, said.

Although the ad does not specify what defense budget cuts Obama is behind, Romney has regularly tied Obama to the budget cuts which are a result of the failure of the so-called "supercommittee." A CNN fact check evaluated Romney's remarks at the GOP convention last week, and found "the cuts aren't entirely of Obama's making, and their impact on national security is a subject of some debate." The fact check did find that Obama’s 2013 budget request was down from the peak of military spending, which occurred as wars were being waged in both Iraq and Afghanistan.

"Romney's plan," the Tar Heel State ad continued, is to "reverse Obama's cuts, strengthen our military, create over 350,000 new jobs for North Carolina."

Another spot partially entitled "Overregulation" says that under Obama, "excessive government regulations are crushing job creation." Romney's plan would "create over 200,000 new jobs for Colorado" and "over 130,000 new jobs for Iowa," the two states in which it is to run.

Obama's "failed economic and trade policies with China" are the focus of spots which will run in North Carolina and Ohio. The ads claim the president's policies have "destroyed thousands of jobs."

In addition to the defense-themed ad, voters in Virginia will see spots on the topics of energy and home values. "His war on coal, gas, and oil is crushing energy and manufacturing jobs," the narrator charges in the energy spot.

Florida voters will see a spot on housing which says under the president's watch, "home values collapsed, home construction jobs lost, [and] high rate of foreclosure." A Virginia ad hammers Obama for policies which led to "lowering home values, putting families at risk."

Iowa voters will see an ad which says "there's a prairie fire of debt which grows over three billion dollars each day." Romney, the narrator says, would "cut government spending [and] eliminate the deficit."

"Fewer jobs, higher taxes on the middle class, fuel prices have doubled," claims a spot to run in New Hampshire. The ad tailored for Nevada points out it is the state with "the highest unemployment rate in the nation."

Romney spent the majority of this week off the campaign trail, but will travel on Friday to two states in which the new ads will run. He will hold rallies in Orange City, Iowa, and Nashua, New Hampshire, on Friday.

CNN's Kevin Bohn contributed to this report.

Filed under: 2012 • Mitt Romney
soundoff (18 Responses)
  1. Adevilson

    Let the shower of lies begin!

    September 7, 2012 02:39 am at 2:39 am |
  2. Name

    Damn he wants to be pres and spends millions on lies??? LOL what a coward and a fool mitt is.

    September 7, 2012 02:48 am at 2:48 am |
  3. JPNAmerican

    Dear Mitt,


    The American people.

    September 7, 2012 03:32 am at 3:32 am |
  4. collins okoth

    Democratic view is help for all, but republics get a few on top finacially to rule over many. Both makes sence and are vital to have a balance view on this whole issue at election moment like this.

    September 7, 2012 03:53 am at 3:53 am |
  5. Carl

    So AGAIN , alexithymic Mitt says nothing specific? America is better off WITHOUT Mitt!

    September 7, 2012 05:05 am at 5:05 am |
  6. We are With You President Romney!!!!

    Kick Obama's ass right out of the whitehouse Mitt, we are with you man, this country wants and needs change desperately and finally we have the man to do it.


    For the Moral Values of America! ................ Stop the Dope and Strange and bring on the R & R!.

    September 7, 2012 05:29 am at 5:29 am |
  7. Flagship, NC

    So I guess in the picture, Romney is telling the older lady she is now on her own!
    They don't show her face because she is crying.

    September 7, 2012 05:35 am at 5:35 am |
  8. n

    Romney stop wasting money on these phony ads, it is clear that you are done . . . A dead fish floating in your own pool of lies, your baggage of greed and money, will soon sink to the bottom.

    September 7, 2012 05:50 am at 5:50 am |
  9. Halls for Obama

    I am better off today, just think I could be sitting at the back of the bus. If Rommy get in office he will fix it so my children will not get an educated.

    September 7, 2012 05:57 am at 5:57 am |
  10. mactsr

    Mr. Romney show us your tax returns. America want to know what you are hidding in those offshore accounts.

    Romneynever 2012

    September 7, 2012 06:19 am at 6:19 am |
  11. don

    I'm 61 years old and have never heard one Republican answer to any problem that wasn't solved lower taxes or less regulation.

    September 7, 2012 06:22 am at 6:22 am |
  12. Sweet Pea

    Lame, lame, lame. Try all you want,'s not gonna work. People are on to you and Ryan. You're both pathological liars. No matter how much Koch bros. money you throw at TV ads, it's not gonna work. Obama will win.

    September 7, 2012 06:23 am at 6:23 am |

    Time to put up or shut up for Mitt the twit and Lyin Ryan. Our great President Obama has spoken.

    September 7, 2012 07:01 am at 7:01 am |
  14. Gurgyl

    Sin money.

    September 7, 2012 07:27 am at 7:27 am |
  15. Marie MD

    The lies continue. The President has NOT decreased defense spending. On the contrary he raised it.
    I think news organizations need to check the facts before helping spew forth lies from either party but in this case the teapuglikkklans are really out of control.

    September 7, 2012 07:35 am at 7:35 am |
  16. T'sah From Virginia

    Pah-Leeeezzzzeeee – After awhile, like I do here in Virginia, you change the channel or take a "bathroom break" when the LIES come on. We saw both conventions and the choices are already made – Last week all you heard from each candidate is about "ME ME ME" and their feel for 2016 – how "likeable" Romney is – and more LIES!!! This week it was about moving FORWARD and answering the question that America IS better off than it was 4 years ago and we will recover!!!

    Obama 2012 – The Only Trusted Way Forward – Republicans need to stop thinking they are up against an "empty chair" because like Obama said – that chair is TAKEN!!!

    September 7, 2012 07:38 am at 7:38 am |
  17. S.B. Stein E.B. NJ

    How are these jobs going to be created? I'd like to know because they don't appear out of no where. Someone has to have an idea and funding to get things started. If people don't have ideas and capital at the same time, it doesn't matter how little regulation there is. The company won't be started.

    September 7, 2012 08:52 am at 8:52 am |
  18. Maxx

    Mitt wants to hold everyone else accountable but himself. where are the tax returns Mitt?

    September 7, 2012 09:01 am at 9:01 am |