Romney campaign buys $8 million in ads
September 11th, 2012
04:27 PM ET
10 years ago

Romney campaign buys $8 million in ads

Washington (CNN) – As part of an $8.1 million ad buy beginning Wednesday, Mitt Romney's presidential campaign has bought $361,000 worth of spots in Wisconsin, according to a Democratic source tracking ad buys.

The Romney buy, which will run through next Tuesday, also includes spots in Colorado, Florida, Iowa, New Hampshire, Nevada, North Carolina, Ohio, Virginia in addition to Wisconsin, the source told CNN.

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After news of Romney's buy emerged, the Obama campaign said it will also buy ad time in Wisconsin.

"Now that the Romney campaign has gone on the air – in addition to its super PAC allies – we are adding broadcast advertising to our campaign efforts in the state," spokesman Adam Fetcher said. "This is another opportunity to have a conversation with the people of Wisconsin about the crystal clear choice in this election."

This is the second highest amount Team Romney has spent on commercials in the key toss-up states since the general election media campaign began in May.

Romney's campaign, which spent $4.25 million last week in its first ad buy since the Republican convention, did not initially include Wisconsin when it unveiled specific ads for eight battlegrounds. This weekend it broadened its campaign when it unveiled a spot for Wisconsin. CNN recently rated the state a toss-up on the CNN Electoral Map.

A source familiar with the Obama Wisconsin ad buy told CNN the re-election campaign commercials will start airing Wednesday in the state. Team Obama, according to this source, is expected to top Romney's $361,000 buy in the state by "a lot." The source was not authorized to speak on the record about the ad spending details.

Several Republican-leaning super PACS are not advertising in Wisconsin, a signal that they did not view the state as competitive.

Both Wisconsin native Rep. Paul Ryan and Vice President Joe Biden are campaigning in the Badger State this week.

Prior to this buy, the Obama re-election campaign had not advertised in Wisconsin recently.

Filed under: 2012 • Ads • Mitt Romney
soundoff (39 Responses)
  1. CanadaONE

    did he take it out of the Cayman Islands

    September 11, 2012 05:55 pm at 5:55 pm |
  2. Ken

    RomneyXRyan – it's like being at a train crossing (RXR) and watching a train wreck happening!

    September 11, 2012 05:56 pm at 5:56 pm |
  3. Larry L


    We're looking at bankruptcy and all Democrats want is to spend more money.
    One more time... As you know the recession was created during the Bush Administration. Two wars, cut & spend economics, the mortgage bubble, and poor supervision of the financial district (by both sides of the isle) caused the recession. Bush issued the first bailout package (the right thing to do) and the later stimulus spending prevented a complete depression. You right-winger have never manned-up to the situation yet want to play Monday Morning Quarterback after President Obama cleaned up your mess. Romney's new poll numbers show independents understand these facts.

    September 11, 2012 05:59 pm at 5:59 pm |
  4. Name Independent Thinker

    Makes you wonder how many people could have been helped, with all this money they are pouring into these ads. I am sure it will also be used for a whole heap of deductions on quite a few peoples tax forms as well.

    September 11, 2012 06:00 pm at 6:00 pm |
  5. jack johnson

    Romney keeps saying the Government keeps throwing good money after bad, LOOK WHAT HIS SUPER PAC is doing

    September 11, 2012 07:05 pm at 7:05 pm |
  6. Evergreen

    My sympathies to swing state voters. It seems as though they have been bombarded will ads forever.

    September 11, 2012 07:19 pm at 7:19 pm |
  7. Bootstomper

    Get out and vote don't take anything for granted.Obama Biden 2012!

    September 11, 2012 07:31 pm at 7:31 pm |
  8. Name

    History of flip-flopping... Just did it again, what do you think he's gonna do if he becomes president? Remain ignorant of history, go ahead and vote for Romney. You deserve him.

    September 11, 2012 08:35 pm at 8:35 pm |
  9. Marie MD

    What are the ads going to tell us?
    How the teig was against obamacare, then for it and now, again, against it?
    How the boybtoy's foreign experience, according to the liar himself, is voting for two wars?

    September 11, 2012 08:49 pm at 8:49 pm |
  10. GI Joe

    Adelson, Macau, China casino owner is willing to put $100 million into Romney's campaign.

    He expects a 2000% (that's 2 thousand percent) return on his money.

    And you think there is nothing fishy going on with the Mormon? ha ha ha ha ha ha ha ha h

    September 11, 2012 08:50 pm at 8:50 pm |
  11. craigles

    America is better off than it was 3 yrs & 8 mos ago. 5 million new jobs, unemployment down 2 per cent, stock market up 7,000 points, much needed healthcare, killing of Bin Laden, renewed respect around the world and so on. When President Obama is re-elected the following four years will see continued growth, prosperity & equality. The future looks bright.

    September 11, 2012 09:14 pm at 9:14 pm |
  12. S.B. Stein E.B. NJ

    So, is he going to try to buy the election with all his rich friends? There is too much money involved in politics. It also sounds like he isn't building the local support structure like Obama is. That could be a problem.

    September 11, 2012 10:09 pm at 10:09 pm |
  13. RGD

    My suggestion to Romney: Use that money to pay down federal deficit instead of polluting airwaves with lies. 8 million dollars may be a drop in the bucket with 16 trillion dollars in the hole but you gotta start somewhere.

    September 12, 2012 12:02 am at 12:02 am |
  14. Joy

    Remember the election of 2008? Obama had a political machine, and probably out spent every President who ever ran for office. He spent most of his money this time around attempting to destroy Romney with dirty lies. Obama does not have a record to run on, and he is really good at telling lies. Look at what he did to Hillary. CNN polls are fake, and it has been proven they poll more Democrats to come up with bogus numbers We will soon find out how close their polls really are. CNN is one of Obama's campaign headquarters. They are getting more biased than any of the other cable news networks. It;s sad because once upon a time I had a lot of respect for them.

    September 12, 2012 04:18 am at 4:18 am |
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