Romney ads focus back on economy
September 17th, 2012
12:00 AM ET
10 years ago

Romney ads focus back on economy

(CNN) - A pair of television ads released Monday by Mitt Romney's campaign shift attention back to the nation's economy, with one spelling out in broad strokes the GOP nominee's plan to help middle-class Americans, and the second hitting President Barack Obama for what are portrayed as failed policies.

In the first ad, a positive 30-second spot, Romney speaks interview-style about a few of the proposals he claims will help bolster earning for middle income Americans and ultimately create 12 million new jobs before the end of a potential first term.

"My plan is to help the middle class," Romney says in the ad. "Trade has to work for America. That means crack down on cheaters like China. That means open up new markets."

The China argument extends from a Romney campaign theme last week, when the GOP candidate hammered Obama for not taking measures to label China a currency manipulator, a designation that would allow the U.S. to more directly confront China over actions that have cheapened their exports, among other consequences. Some critics warn that labeling China a currency manipulator could risk triggering a trade war.

In Monday's ad, Romney continues on, saying, "Next, got to balance the budget. You've got to cut the deficit. You've got to stop spending more money than we take in."

He concludes, "Finally, champion small business. Have tax policies, regulations, and healthcare policies that help small business. We put those in place, we'll add 12 million new jobs in four years."

Those three points - ending unfair trade practices, balancing the budget and championing small business - are three of the five components Romney consistently pitches to voters as his plan to fix the still-struggling economy. The other two points are improving education and training, and pushing for energy independence.

The second ad Monday uses a similar format the Romney campaign used last week in a television advertisement slamming Obama for his trade policies with China. Instead of Romney himself, a narrator spells out in dire tones facts about the nation's economy since Obama took office.

"Under Obama, families have lost over $4,000 a year in income," the narrator says, a reference to statistics showing the median household income falling since January 2009, when Obama took office.

The narrator also hits Obama for overseeing an increase in the national debt, saying "Barack Obama: More spending, more debt, failing American families."

Filed under: 2012 • Ads • Mitt Romney
soundoff (20 Responses)
  1. Mike

    You can trust Mitt Romney. He's going to help the "middle class" alright. Of course, by "middle class", he means those making over $200,000. It's the same thing with the "small businesses" Romney wants to help. To Romney, these are businesses making over $250,000. Less than 1% of small business make that much. Romney is simply out of touch with the majority of regular hard-working Americans.

    September 17, 2012 12:29 am at 12:29 am |
  2. Phi Thomas

    At what point do these Idiot millionaires stop watching Fox and start to realize they can't buy a president. The more money they waste the better, the less likely these greedy schmucks are to try this again in the next election cycle. It might of worked if they would of went for some other than a robot. This guy gives Obama a buffer in the polls every time he opens his pie hole. Say what you want about Obama but at least he does not change his views based on a poll and at least he laid out some promises when he ran. He may not of kept some but Willard still hasn't laid out what he plans on doing yet t minus sixty days

    September 17, 2012 12:35 am at 12:35 am |
  3. T'sah From Virginia

    It's too late Romney – you went off to the deep end and now it's difficult to get back – YOU'RE DONE!!

    Obama/Biden 2012 – The Only Trusted Way Forward!!

    September 17, 2012 12:42 am at 12:42 am |
  4. J.V.Hodgson

    Lets see " unfair trade practices" these are and have been repeatedly put in front of the WTO by the US against China since 2008 ( google this yourselves) January unless you get internationally dictatorial re currency manipulation, his solution is either unworkable, or damaging/ ineffective, and is the antipathy of US free trade beliefs and in FX markets...
    Shall we recall how the Uk lost out to markets an Soros on STG, Japan failed, with its huge currency reserves to prevent the Y strengthening. ( Google G8 re FX stabilty, currency manipulation/intervention... if you do he clearly thinks we are stupid.
    For a business man who has participated, possibly for economic good,( In out sourcing jobs to low labor cost areas) he ignores the major reason for China ( and other Brics) success which is low labor costs. If you believe Republican economists/ politicians the Yuan is 40 % undervalued. QED that means a 40% import duty... it ain't going to work as it would immediately be challenged by China in the WTO. This currecy manipulator argument is a waste of time, pure political speak that is in reality meaningless and creates zero jobs.
    Balancing the budget.... he never clearly says how or by when. The dramatic Ryan spending and entititlement cuts Budget takes per CBO till 2030/40, and since Romney does not support all of that QED longer.
    Championing small business.. Obama with difficulty has passed cheap loan access, reduced taxes on small business, offered subsidies for adding employment, and corporate tax cuts ( depreciation 100% write offs in 1 yr on investment) " small businesses" who often are mostly subject to income tax ( lower than corporate tax rates) and also capital gains/ dividend taxes, do not therefore necessarily benefit from the corporate tax cuts Romney/ Ryan propose. I have heard no specific ideas re " small business" from Romney that are viable and correct to a competent CPA
    Tax policies, regulations and health care policies = 12m jobs . Sorry if I read Joe public or Joe six pack or Joe whoever or Joe the plumber on those three items he lost the argument debate already to me personally and the fact checkers, but then again he cares not about fact checkers or me. Got it.

    September 17, 2012 01:19 am at 1:19 am |
  5. Steve Hamilton

    Here's how off base the GOP focus on reducing high end tax rates is: do you think that Steve Jobs or his successor at apple cared or cares one whit about the tax rate when the company introduced new products like the iPod, iPhone or iPad? Apple has the highest market value of any US company. Its share price is approaching $700. The iPhone 5 is about to hit the market and it's expected to increase America's GDP by at least a quarter point, probably more than the new plans released by the Fed to try to boost the economy.

    Why are today's Republicans listening to radicals like Norquist, who never ran a company, and doesn't have any credible academic credentials to support his extreme "no tax increases ever" policy? But he's sucked in the current leaders of the GOP, and I think the independent voters are going to desert the GOP like refugees leaving Syria. If the GOP doesn't change the makeup of its constituency to that which existed when Dwight Eisenhower was president, the GOP will be an irrelevant "rump party" by 2013. Echoing Thomas Friedman, today's GOP is not made up of conservatives; it comprises radicals, and they are going to drive the party right into the ground.

    I spent over 25 years as the Chief Financial Officer of several successful corporations, and I never saw a situation where tax rates impacted decisions made by experienced executives when it came to growing a business.

    Last, the GOP needs to cut the cord to the inappropriately named "Tea Party". Those people should call themselves "Anti-Federalists", because that's what they are. They are rehashing arguments made about 200 years ago, when the Constitution was being drafted. Guess what? They lost the debate then, and that't why we have a central government. These jamokes have absolutely nothing in common with the brave colonists who tossed tea into Boston Harbor to protest taxation without representation. Thank heavens they guys weren't in any positions of power in the 1930's; we would have lost WW2.

    September 17, 2012 01:22 am at 1:22 am |
  6. tammyk tammy

    China isn't the only currency manipulator is this picture, Romneyhood continues to refuse to address the ever increasing gap between the extremely wealthy and the rest of us. Where are your tax returns? How much money do you have in off-shore accounts in Switzerland and the Caymans? We the people will not stop asking and will continue to judge you based on your unwillingness to be transparent. Your greed and lack of patriotism to this country make you unfit to be our leader.

    September 17, 2012 02:34 am at 2:34 am |
  7. Mtheumer

    So trade war with China, tax breaks, and deregulation. Gotcha!

    September 17, 2012 03:47 am at 3:47 am |
  8. onlyfacts

    He says, his plan is to help the middle class. "To crack down on cheaters, like China". What about cheaters in America, like Romney?

    September 17, 2012 05:10 am at 5:10 am |

    Walk the plank twit. Mitt the twit is not qualified to be President.

    September 17, 2012 05:22 am at 5:22 am |
  10. n

    Mr. Fix-it . . . Bawahahahahahahahahahahahahahahahahah, Sorry for that loud outburst, This guy Romney is hilarious, with his five step program designed for america's idiots who doesn't understand economics. The secret race code people say "Romney look and talk presidential" but judging from this picture, he look like he just shart-it!

    September 17, 2012 05:39 am at 5:39 am |
  11. anonoymous

    Analize say with no change 12mil jobs will be added no matter who's president. I guess I can promise the sun will rise inthe east and set in the west tomorrow. Romney has no plan and he knows it.I cant see why he has any support when he wont show his hand. All he does is lie flip flop and stick his big foot in his mouth. OBAMA 2012

    September 17, 2012 05:42 am at 5:42 am |
  12. Marie MD

    It's not going to work. You have proven that you are not worthy of the most important job in the world. You and that lying altar boy just can't help yourselves can you?
    Yes, sure, because you are not one of the main reason China has a lot of our manufacturing jobs (which a lot of them since 2010 have come back to the US) . . . "That means crack down on cheaters like China. That means open up new markets." A cheater calling out another cheater? How bully bishop of you to remind us what you so lack.

    September 17, 2012 06:27 am at 6:27 am |
  13. Free Man in the Republic of Texas

    Romney ads focus back on economy

    8% + un-employment
    Printing press running full blast
    Being awash in green jobs
    Regulation up the wazoo
    Net worth down 40%

    FORWARD -> -> -> ->
    FAST forward over the cliff !!! Yahoooooo !!!

    September 17, 2012 06:40 am at 6:40 am |
  14. johnmenacherjr

    Hes a partisan totlally. A deficit??? Well two unpaid wars, on controlled bankning, to little regulation and now a plan to dismantle Medicare and Social security becuase of this stuff? Fix the problem not the rich partisain walletts. There is a novel idea fix the problem. After last week the dumbo team of mitt and munster show us how long it will take us to get in yet another unpaid war!

    September 17, 2012 06:46 am at 6:46 am |
  15. Gurgyl

    Flip-flip as usual,

    September 17, 2012 06:51 am at 6:51 am |
  16. 200 TON HAMMER

    American people I am mitt romney I know how too get the American economy going
    just as I promise show you my super secret
    tax code just get me in the white house poor white republicans who make less then 15,000,000 usd just get me in I tell you
    after how much I paid in taxes I promise
    too show you my thin air tax returns just belived everything I say just look at my record as govenor of massachuetts everybody had jobs and I lower taxes too 3% on the middleclass just trust me I did this get me in poor people im flip romney I endorse this merky messege

    September 17, 2012 06:51 am at 6:51 am |
  17. John Oboho

    Mitt Romney: made millions of $s in US,took the millions to cayman and swiss banks,instead of investing in America,circumverting the trickle down arrangement,betting against America,failing American families.

    September 17, 2012 07:19 am at 7:19 am |
  18. RKN

    We still have no idea HOW he intends to pull this off.
    Where is the plan? Let's see if he really thought about it or not.
    Everything is easy to put on paper – to get it to work is never so easy.

    September 17, 2012 07:37 am at 7:37 am |
  19. Disgusted American

    yea he'll help the middle class LOL R-I-G-H-T, and I got swamp land to sell ya

    September 17, 2012 07:48 am at 7:48 am |
  20. Wake up People!

    Liar, liar, pants on fire! If you plan on doing so much, maybe you need to tell the GOP to actually work and help the president move us forward.

    Btw Willard, show us those taxes!!!

    OBAMA 2012!

    September 17, 2012 07:54 am at 7:54 am |