Romney returns to economic message in ad
September 26th, 2012
12:00 AM ET
10 years ago

Romney returns to economic message in ad

(CNN) – Mitt Romney's latest ad, released Wednesday, sticks to his campaign's longstanding economic message that policies enacted by President Barack Obama aren't working for many Americans.

Speaking directly to the camera in the minute-long spot, the GOP presidential nominee says, "Too many Americans are struggling to find work in today's economy. Too many of those who are working are living paycheck to paycheck, trying to make falling incomes meet rising prices for food and gas. More Americans are living in poverty than when President Obama took office and 15 million more are on food stamps."

- Follow the Ticker on Twitter: @PoliticalTicker

- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

Romney acknowledges that "President Obama and I both care about poor and middle-class families," but goes on to suggest the president's policies have made it harder for Americans to find work and to rely less on the federal government for assistance.

"We shouldn't measure compassion by how many people are on welfare," Romney says. "We should measure compassion by how many people are able to get off welfare and get a good paying job."

The ad concludes with Romney re-stating his campaign promise of creating 12 million new jobs in his first term in office, which he says will "lift families out of poverty" and strengthen the middle class.

The ad reflects a return by the Romney campaign to a core economic message it has attempted to push for months. By casting Obama as a decent man who cares about the middle class, but whose policies have not worked, Romney's team is looking to sway voters who cast ballots for Obama in 2008 but are ready for change in 2012.

The economic message has been overshadowed somewhat in recent weeks by foreign policy, first after an attack in Libya that killed the American ambassador and more recently by Obama's assertion that events in the Middle East, including the Libya attack, were merely "bumps in the road" toward democracy in the region.

Romney has hammered the president for his foreign-policy decisions on the campaign trail and in interviews, but polls still show voters think Obama is better positioned to handle foreign policy as president.

The Obama campaign issued a statement about Romney's new ad later Wednesday morning:

"Mitt Romney's new ad is just more of the evasiveness that his campaign has become known for. He pays lip service to working Americans, but doesn't name a single policy to strengthen the middle class," the statement read. "With 41 days left, Mitt Romney has limited time to level with the American people about what he'd do if elected. As each day passes, he continues to fail to do that."

Filed under: 2012 • Ads • Economy • Mitt Romney
soundoff (10 Responses)
  1. AK_steve

    His economic message is simple – "I will fix everything".

    That is a great plan. Wish I would have thought of that.

    September 26, 2012 12:23 am at 12:23 am |
  2. Max

    Isn't this etch-a-sketching?

    September 26, 2012 12:23 am at 12:23 am |
  3. n

    Is this guy Romney still around? Down and behind in every poll. Desperate at every turn. Saying nothing yet talking loud. Chicken Hawking all over the place. Him and "lying Romney"

    September 26, 2012 12:59 am at 12:59 am |
  4. J.V.Hodgson

    Again this is mainly the attack rhetoric of Obama got everything wrong economically speaking. It has not worked effectively so far and will not gain him much traction going forward. But at least what he says here is true. Unlike his 47 % comment or welfare to labor gaffes or lies.
    I keep hearing about these 12 million jobs he's going to create in the midst of a global recession, and a continuing slow growth US economy... tax cuts to big business wil not result in Investment in new businesses while consumers are not there to buy the product or service.
    I need a lot more detail on just what creates this spurious number of 12 M jobs. Just saying that is utterly meaningless and pure, pure "rhetoric" in the real meaning of that word.

    September 26, 2012 01:03 am at 1:03 am |
  5. 200 TON HAMMER

    Mittens why have you not shown a detailed
    plan on paper too the middleclass who make less then $250,000 a year in all 50 states on tv,why is it so hard to make a chart of your plans so all middleclass familes in all 50 states can see it let the republicans,democrats,independents,teaparty,middleclass familes of all 50 states who make less then $250,000 per year see your plans mittens,why have the just get me in the whitehouseitis syndrone,and its a secretitis plan for the middleclass in all 50 states who make $250,000 or less plan what is your real plans mittens stop stalling

    September 26, 2012 05:24 am at 5:24 am |
  6. Iamnotfooled

    The economic policies would be working a lot better if they had worked with him and PASSED it.

    September 26, 2012 05:30 am at 5:30 am |
  7. An Observer

    The reason for all the economic distress is because of Romney/Bush policies. Willard is for more failure all the time!

    September 26, 2012 05:42 am at 5:42 am |
  8. onlyfacts

    Romney knows people are out of work and people are struggling because of the crash that happened before Obama walked thru the door. He knows it takes several years to pull out and that would be with a congress that doesn't have a party of NO. So, Romney is misleading us again. Google US Census Economy to get the facts. Also Google Ryan Stimulus Speech 2002 to see how Ryan really feels.

    September 26, 2012 05:53 am at 5:53 am |
  9. Marie MD

    He can return and rerun and retreat all he wants. He has been in too many places in the last seven years to make sense anymore.
    Now it seems that he is a little jealous of that ill clothes fitting lying altar boy. At an airport in Ohio yesterday they were playing to REALLY a handful of fools who started chanting ryan, ryan, ryan after he introduced his vp nominee and the twit immediately stepped in to chant (if you can callhis half dead emotion a chant) romney/ryan, romney/ryan. It sure was another embarrassing moment in this campaign but fun to watch 🙂

    September 26, 2012 06:25 am at 6:25 am |
  10. Gurgyl

    ..................from CAYMAN ISLANDS????????

    September 26, 2012 06:29 am at 6:29 am |