September 27th, 2012
11:05 AM ET
10 years ago

Samuel L. Jackson: 'Wake the F*** up' for Obama

(CNN) - Actor Samuel L. Jackson entered the political fray this week, starring in a new web video that parodies his own audio recording of the mock children's book, "Go the F*** to Sleep."

This time, however, Jackson is reaching out to voters–not frustrated parents–urging Americans to "Wake the F*** Up" and vote for President Barack Obama. (Obviously, not work safe without headphones, but there's also a bleeped version.)

- Follow the Ticker on Twitter: @PoliticalTicker

- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

In the nearly four-minute video told like a children's book, Jackson narrates a metrical tale of disenchanted Obama fans who have since dialed down their support.

"In the silvery moonlight that bathes every town,

The people lye dreaming so safe and so sound.

They're warm in their beds, snuggled up in their sheets,

But four years before, they were out in the streets."

The story features a girl named "Little Susie," whose family once actively campaigned for Obama but now sits on the sidelines this election year.

"We canvassed and phone banked with passion and pluck.

It matters this time, but their eyes are shut."

Funding for the project came from the Jewish Council for Education and Research, a super PAC supporting President Barack Obama. The group has made other humor-based videos, including a video last week on Voter ID laws that featured a brash performance by comedian Sarah Silverman.

The new video also takes a comical spin. As Little Susie's parents brush her off during her childlike pleas for activism, Samuel L. Jackson appears in the family's dining room–with an in-your-face, though still rhythmic, approach.

"Sorry, my friend, but there's not time to snore.

An out of touch millionaire just declared war

On schools, the environment, unions, fair pay.

We're all on our way if Romney has his way.

He's against safety nets. If you fall, tough luck.

So I strongly suggest, that you wake the f*** up."

The video continues with a storybook pace interrupted by Jackson's rather blunt, yet lyrical, pep talks. Jackson, for example, took issue with the excuse made by Little Susie's teenage brother, who argued he's not involved because he thinks "all politicians are the same."

"They're all the same? Big brother, please!

Obama sent SEALS to Bin Laden's Place. Romney sent jobs overseas.

How about that student loan overhaul? It's going to save you thousands of bucks.

Mitt will cut that sh*t in a second. My dude, Wake the f*** up."

Last year, Jackson made headlines when he narrated the audiobook version of "Go the F*** to Sleep," a satirical children's book that strikes a chord with frustrated parents who try to tuck their kids in at night.

When Audible Inc. released the 6-minute recording as a free download, it received 160,000 downloads in 48 hours. Audible also saw a sharp spike–up to 160% increase–in downloads of their apps for smart phones during the same time window.

The original book, written by Adam Mansbach and illustrated by Ricardo Cort├ęs, originally was slated for a fall 2011 release. The PDF version of the book, however, was leaked and went viral. It became so popular that Akashic moved the release dates for the print book and e-book up to June of that year.

- CNNMoney's Julianne Pepitone contributed to this report.

Filed under: 2012 • President Obama
soundoff (223 Responses)
  1. Donald in CA

    I agree with Samuel a 100 percent. Folks better wake up and realize whats going to happen to them if mitt wins. All folks have to do is go vote against ugly.

    September 27, 2012 04:37 pm at 4:37 pm |
  2. jack 3

    There are many of that 47% that are moochers. Sure there are the ones that truluty need help and can't pay taxes but lets face it. we have more on welfare under Obama than anyone before.

    September 27, 2012 04:39 pm at 4:39 pm |
  3. DumbasRocks [R]s

    Hey jfk1971, you might want to review Eastwood's pathetic performace at the RNC, before you blindly criticize what anybody's supporters have sunk to. And, you know, I had that same thought watching all the UTTER absurdity at the RNC: " God help this country, and the world, if people who act and think like this are in charge."

    Mike in Iowa, you might want to review G. Bush's credentials leading up to the 2000 election: you'll find that HE never ran a successful business (they were all failures and underperformers) and HE never ran a successful government (the [D]s in Texas ran that state gov't). Yet you voted for him, TWICE!!!!

    I'm beginning to see that rightwing Teatards have no understanding of the concept of H-Y-P-O-C-R-I-S-Y.

    September 27, 2012 04:40 pm at 4:40 pm |
  4. jack 3

    I might add, who cares what this lousey actor thinks. He acts the same charactor in every movie.

    September 27, 2012 04:40 pm at 4:40 pm |
  5. Richard

    Who is Jackson aiming the video at? Blacks will vote by colour, 97% for Obama so that is a given and progressive lib whites will vote for him as well. Is Jackson hoping instead that the 20% of the work force put out of work by Obama will vote for him as well? It'll take more than a low-brow, profanity-laced screed to get that done.

    September 27, 2012 04:44 pm at 4:44 pm |
  6. Amused

    Not often I take the stars too seriously when they jump into politics, but well said, Mr Jackson!

    September 27, 2012 04:47 pm at 4:47 pm |
  7. w l jones

    A person can rant and rave all they wont the COLORED AND WHITE been together for about five hundred years and nobody nobody going to separate us now regardless what one, two or three might say.

    September 27, 2012 04:49 pm at 4:49 pm |
  8. kaparrishinatl

    Got to love it! You go Samuel L. Jackson! Tell America how it is as only the truly "Angry Black Man" can. Won't allow Obama to be it, no sir, so thank you Sam for saying what I know our President wishes he could say.

    September 27, 2012 04:50 pm at 4:50 pm |
  9. The REAL Truth...

    @mikey of TABC – ROTFLMAO...
    taking too much of the "A" in TABC mikey ???
    Wow.. where to begin. Let's see.. oh yeah..
    1. 4.4 Million jobs in last 4 yrs (after losing 700,000 a MONTH when Dubya left).
    2. OBL DEAD.. as are most of his cronies
    3. RECESSION stopped and economic recovery under way.

    How'd that work for y'all ?? And, those southern states? The RED ones.. the ones that receive MORE in Federal funds that they contribute and are mostly run by Republicans. The calamity of which you speak was perpetrated by the very people who are asking for your right wing vote. 120% increase in DEBT in TX in last 10 yrs under gov goodhair. How's that for calamity??
    Maybe he didn't keep a promise, but the GOP has done all in their power to make it NOT happen.
    He is no more a socialist than you are.. prove otherwise!
    Wreckless spending is debatable – when no one is spending, Govt is the lender of last resort. And in case you missed a coupleof FACTS in your rant, the bank bailout (TARP) was Dubya's plan.. not the POTUS. He inherited that.
    The executive orders bypass the partisan Congress – been done by ALL Presidents, including Bushies and Reagan. Happens when you have stalemate in Congress.
    So.. please check your FACTS before spouting. It just goes to prove the ignorance of the average right wing voter.

    September 27, 2012 04:56 pm at 4:56 pm |
  10. SirLoveloch

    It mattered two years ago also whilst Suzy's parent slept. Do Not forget to vote in'14.

    September 27, 2012 04:57 pm at 4:57 pm |
  11. lB Colorado

    I will not vote for the current devil, I know what he is. I am going to vote for the new devil, I am sure he is no better than the current one, but let's hope he will do the right thing for ALL OF THE PEOPLE. Obama is a muslim loving ________, doesn't have the courage to vote to save "live" babies, he is not a good man. But, he does have a great personality – that is a true statement. Romney reminds me of a person that is not approachable. Obama very approachable, he will tell you what you want to hear and then when you are not looking well watch out, especially if you are USA united.

    September 27, 2012 04:59 pm at 4:59 pm |
  12. CryBabies

    @ Sniffet.....What the "Samuel Jackson" are you talking about?

    September 27, 2012 04:59 pm at 4:59 pm |
  13. lB Colorado

    Hillary in 2016. This lady knows the ins and outs of all of that mess, I believe she will kick the boys to the curve.

    September 27, 2012 05:01 pm at 5:01 pm |
  14. Woman In California

    I think Samuel L. Jackson is the best actor in Hollywood, but there is no need for this type of low-class behavior.
    Obama/Biden 2012

    September 27, 2012 05:01 pm at 5:01 pm |
  15. CryBabies

    @ Donald in Ca.....What will happen if President Barack Kardashian gets re-elected is what you are experiencing in your wonderful state right now. Not a very rosy scenario is it? Yet , with the writing on the wall, you'll continue to vote for this guy and his expanding spending program.

    September 27, 2012 05:09 pm at 5:09 pm |
  16. Anniefred29

    Quit being a tard. Obama has been president already. The percentages that matter still suck. Let someone else try to fix it.

    September 27, 2012 05:11 pm at 5:11 pm |
  17. CBR

    If I happened to be on the fence right now I would think twice about voting for anyone Mr. Jackson supports. It seems as if this type of language is acceptable in many circles but, I for one, do not appreciate his choice of words. Come on Mr. Jackson you are a terrific actor and a very intelligent person. Why not use your words more carefully?

    In the scheme of things this is no different then the ads that others are running. It is mind boggling to know that the supposedly intelligent people supporting each candidate could do a much better job speaking to the public. That might require them to tell you who they are and who they represent.

    September 27, 2012 05:15 pm at 5:15 pm |
  18. RudyG

    Samuel L. Jackson. An actor. Thanks for letting me know who you're voting for, old Sam, so I can do the opposite!!

    September 27, 2012 05:17 pm at 5:17 pm |
  19. 200 TON HAMMER

    Mr jackson your awesome,thank you for your very frank and honest words from the heart,you have the heart of a lion mr jackson.cnn thank you for this post love ya cnn

    September 27, 2012 05:30 pm at 5:30 pm |
  20. Clairevoyant

    Don't count on poll results to tell you the complete truth or make you feel comfortable with a "perceived" winning lead.
    Get out and vote, period. You won't have this opportunity for another four years and who knows what the world will be like then. If you have time to write on these websites, and praise or ridicule politicians – you have time to vote.

    September 27, 2012 05:34 pm at 5:34 pm |
  21. mike58

    why are you so worried thought Obama is up by 12 point he's a shoe in to win

    September 27, 2012 05:37 pm at 5:37 pm |
  22. mike58

    funny how Obama hates the1%ers but yet he takes their money

    September 27, 2012 05:38 pm at 5:38 pm |
  23. Clairevoyant

    Don't count on poll results to tell you the complete truth or make you feel comfortable with a "perceived" winning lead. Get out and vote, period. If you have time to write on these websites, and praise or ridicule politicians – you have time to vote.

    September 27, 2012 05:38 pm at 5:38 pm |
1 2 3 4 5 6 7 8 9