September 27th, 2012
11:05 AM ET
10 years ago

Samuel L. Jackson: 'Wake the F*** up' for Obama

(CNN) - Actor Samuel L. Jackson entered the political fray this week, starring in a new web video that parodies his own audio recording of the mock children's book, "Go the F*** to Sleep."

This time, however, Jackson is reaching out to voters–not frustrated parents–urging Americans to "Wake the F*** Up" and vote for President Barack Obama. (Obviously, not work safe without headphones, but there's also a bleeped version.)

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In the nearly four-minute video told like a children's book, Jackson narrates a metrical tale of disenchanted Obama fans who have since dialed down their support.

"In the silvery moonlight that bathes every town,

The people lye dreaming so safe and so sound.

They're warm in their beds, snuggled up in their sheets,

But four years before, they were out in the streets."

The story features a girl named "Little Susie," whose family once actively campaigned for Obama but now sits on the sidelines this election year.

"We canvassed and phone banked with passion and pluck.

It matters this time, but their eyes are shut."

Funding for the project came from the Jewish Council for Education and Research, a super PAC supporting President Barack Obama. The group has made other humor-based videos, including a video last week on Voter ID laws that featured a brash performance by comedian Sarah Silverman.

The new video also takes a comical spin. As Little Susie's parents brush her off during her childlike pleas for activism, Samuel L. Jackson appears in the family's dining room–with an in-your-face, though still rhythmic, approach.

"Sorry, my friend, but there's not time to snore.

An out of touch millionaire just declared war

On schools, the environment, unions, fair pay.

We're all on our way if Romney has his way.

He's against safety nets. If you fall, tough luck.

So I strongly suggest, that you wake the f*** up."

The video continues with a storybook pace interrupted by Jackson's rather blunt, yet lyrical, pep talks. Jackson, for example, took issue with the excuse made by Little Susie's teenage brother, who argued he's not involved because he thinks "all politicians are the same."

"They're all the same? Big brother, please!

Obama sent SEALS to Bin Laden's Place. Romney sent jobs overseas.

How about that student loan overhaul? It's going to save you thousands of bucks.

Mitt will cut that sh*t in a second. My dude, Wake the f*** up."

Last year, Jackson made headlines when he narrated the audiobook version of "Go the F*** to Sleep," a satirical children's book that strikes a chord with frustrated parents who try to tuck their kids in at night.

When Audible Inc. released the 6-minute recording as a free download, it received 160,000 downloads in 48 hours. Audible also saw a sharp spike–up to 160% increase–in downloads of their apps for smart phones during the same time window.

The original book, written by Adam Mansbach and illustrated by Ricardo Cortés, originally was slated for a fall 2011 release. The PDF version of the book, however, was leaked and went viral. It became so popular that Akashic moved the release dates for the print book and e-book up to June of that year.

- CNNMoney's Julianne Pepitone contributed to this report.

Filed under: 2012 • President Obama
soundoff (223 Responses)
  1. RealityBites

    Obama has added $6 TRILLION to your childrens debt. $3 BILLION more each day in office.
    Samuel L. Jackson is the one the needs to wake the F__K UP!!

    September 27, 2012 11:14 am at 11:14 am |
  2. obama victim

    democrats...always classy.........I am sure you are very proud

    September 27, 2012 11:14 am at 11:14 am |
  3. truth hurts

    Hilarious that the lefitsts have to produce this crap to wake Obama voters up... Yeah, they're ahead in the battleground states by 10%! BS!!!

    Let's face it. Millions of Obama's 2008 supporters now know they made a horrible mistake voting to put an inexperienced community organizer in the Whitehouse. They have learned from their mistake and won't make it twice. Of course, they're not going to tell that to pollsters!

    September 27, 2012 11:16 am at 11:16 am |
  4. rosco

    Why isnt this a suprise ?? He is a 1%, just like the ones Obammy says are killin America

    September 27, 2012 11:16 am at 11:16 am |
  5. Critical Thinking

    Samuel, if they wake up from their kool aid sleep, they will probably realize what a terrible president he is and vote for Romney.

    September 27, 2012 11:18 am at 11:18 am |
  6. Name

    Go samuel jackson dont let the media or republicans stop you voice your opinion four more years for obama

    September 27, 2012 11:19 am at 11:19 am |
  7. Critical Thinking

    He is not against safety nets, he is against safety hammocks

    September 27, 2012 11:20 am at 11:20 am |
  8. Funny

    Only thing worse then the current Romney.

    He's right...wake the #$%^ up...America is bankrupt and nothing has changed.

    September 27, 2012 11:22 am at 11:22 am |
  9. rosco

    The most concerning thing, I think, is the use of taxpayer funds to actually abet his re-election,” Gray, who worked in the Eisenhower administration and for other Republican presidents, said in an interview with TheDC on Wednesday

    September 27, 2012 11:24 am at 11:24 am |
  10. gt

    must of had uncle joe to edit the this peice...sounds like uncle joe s language....

    September 27, 2012 11:25 am at 11:25 am |
  11. Four and The Door

    Stick to acting, Mr. Jackson. You are good at that.

    September 27, 2012 11:25 am at 11:25 am |
  12. Lionel

    People wake up. Robme and Lying Ryan is trying to steal the election. Do we want to go back to Bush / Cheney.

    Actually they would be worse. Republicans left us in an economic mess and two wars and now they are complaining that we did not clean it up fast enough.

    September 27, 2012 11:27 am at 11:27 am |
  13. Gurgyl

    Didn't I write you the more people stopped watching these idiots on the movies–more vagrant these movie Animals are going "RUT". Just another idiot backed up by GOP cult. Ignore and stop watching movies. Of just Drama.

    September 27, 2012 11:27 am at 11:27 am |
  14. rosco

    None of the initial explanations offered by the White House and State Department since the assault on the Benghazi consulate has held up. First the Administration blamed protests provoked by an amateurish anti-Islam clip posted on YouTube. Cue Susan Rice, the U.N. Ambassador and leading candidate for Secretary of State in a second Obama term: "What happened initially was that it was a spontaneous reaction . . . as a consequence of the video, that people gathered outside the embassy and then it grew very violent."

    September 27, 2012 11:28 am at 11:28 am |
  15. Gurgyl

    Just vote for Obama and direct democratic ticket.

    September 27, 2012 11:29 am at 11:29 am |
  16. Dolan

    Another day and another liberal lunatic. Just happy to disagree. It would be interesting if the whole thing wasn't a fairy tale.

    September 27, 2012 11:33 am at 11:33 am |
  17. Meka

    I'm with you Mr. Jackson. President Obama won't have any difficulties being Re-elected. Mitt outsourced Jobs, and his money... Not To Mention-DEGRADING 47% OF AMERICANS!!!

    September 27, 2012 11:34 am at 11:34 am |
  18. TY

    You right wings fools can say what you well. But we need do wake up because the GOP will destory America. This election goes deeper than JOBS. If Romney wins American lose. What ever you right wingers what to say, the world is not like 50 years ago this is the 21 century and we need to wake up. Obama is the right fit for the US in the 21 centrury. Romney is about self and you right wingers knows this...................Wake Up and stop the hate that you have for Obama because he is for all people.

    September 27, 2012 11:36 am at 11:36 am |
  19. judy

    Forward 2012 vote all repos out. or as mr jackspn would say you will be ******>

    September 27, 2012 11:36 am at 11:36 am |
  20. Obama's America 2016

    Another racist Hollywood actor.

    Nothign new here, Move along people.

    September 27, 2012 11:37 am at 11:37 am |

    Hilarious and so true! Willard has declared war on the middle class. You heard it from his very own mouth. There are 47% of he just doesn't give a crap about.

    September 27, 2012 11:43 am at 11:43 am |
  22. LolDems

    Anybody want to guess Samuel Jackson's education or IQ? How about the breadth of his mental capacity to make good decisions or discern political and economic outcomes? Anybody think Mr. Jackson has anything meaningful to say to voters that isn't trivial or self-serving?

    Mr. Jackson represents an excellent example why the founding fathers viewed the importance of a well-run democracy to mandate responsible and informed voters. Their measures to determine those characteristics may have been broken but certainly if every fool in America votes, our leaders will continue to be reflect these voters. Add to the growing irresponsibility of the electorate the growing deception, duplicity, and misinformation of the candidates, SuperPacs, and the media, and the widely held view of America in decline makes sense.

    September 27, 2012 11:44 am at 11:44 am |
  23. Obama 2012

    Beautifully done. I will be sending a check to support Obama today. This video really hit home because I was involved last time and I have done nothing for this election. Of course I plan to get out and vote but I need to do more. If Romney is elected we will become a 2 class society, the rich and the poor. I don't want to live behind walls with security guards because I am rich. I am happy to pay more, help the people on the bottom because if we don't they will revolt.

    September 27, 2012 11:49 am at 11:49 am |
  24. stella

    LOL...all you left wing fools..week after BO wins if he wins we will ALL witness the market CRASH like never b4. This FOOL samuel jackson needs to spend his MILLIONS helping the VETS coming back from WAR.

    September 27, 2012 11:50 am at 11:50 am |
  25. John Warren

    Damn, is he working for the Republicans or just terminally insensitive. This race is polarizing enough without this kind of language.

    September 27, 2012 11:51 am at 11:51 am |
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