KitchenAid apologizes for tweet insulting Obama
October 3rd, 2012
11:17 PM ET
10 years ago

KitchenAid apologizes for tweet insulting Obama

(CNN) - The home appliance brand KitchenAid apologized Wednesday evening for a political tweet sent out from its official account during the presidential debate.

The tweet has been removed but at least a dozen retweets of the post showed it read, "Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president.'"

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The company apologized in a later post from the same account.

"Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion," the tweet read in part.

The original post would have been in reference to a comment President Barack Obama made during the debate as he spoke about the importance of programs such as Medicare and Social Security.

"You know, my grandmother - some of you know - helped to raise me," Obama said. My grandfather died a while back. My grandmother died three days before I was elected president. And she was fiercely independent. She worked her way up, only had a high school education, started as a secretary, ended up being the vice president of a local bank. And she ended up living alone by choice."

"And the reason she could be independent was because of Social Security and Medicare," he continued.

Cynthia Soledad, KitchenAid's senior director of marketing, said in a statement to CNN: "During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won't be tweeting for us anymore."

"I am deeply sorry to President Obama, his family, and the Twitter community for this careless error," Soledad said.

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Filed under: 2012 • Debate • President Obama
soundoff (297 Responses)
  1. flipside442

    BREAKING NEWS: KitchenAid has issued a following statement. Obama's grandma was a sweet old lady who loved her grandson very much.

    October 4, 2012 06:52 am at 6:52 am |
  2. Rednip

    Another tacky right winger destroys a company's reputation with a vile comment. When will people understand how crazy the GOP has become?

    October 4, 2012 06:52 am at 6:52 am |
  3. true american

    I'm buying kitchen aid stock. Lol.

    October 4, 2012 06:52 am at 6:52 am |
  4. Scot

    really awful comment. no place for it.
    that said, funny to see all the folks talking about the "hate" in it while they make sweeping generalizations about others.
    thanks for the irony.
    i needed a laugh.

    October 4, 2012 06:52 am at 6:52 am |
  5. AngieS

    @Rod and @Presentationadvisers are probably right about this. It was probably a hamfisted mistake made by a social media pump trying to handle more than one twitter account. More important, though, is the knowledge that thre are such people who would seek to undermine the debate over the very real problems facing our country by using illiterate and inhumane drivel to divert attention. I say we don't allow them a victory. We've read the article, formed our opinions on the twit and should now just let it go. Real adults are only interested in real issues; this certainly doesn't qualify.

    October 4, 2012 06:55 am at 6:55 am |
  6. scott

    I do not like Obama but that is not right what was said on twitter. It was tasteless, that person should be fired.

    October 4, 2012 06:55 am at 6:55 am |
  7. CLM

    I will never buy another Kitchen Aid Appliance!

    October 4, 2012 06:57 am at 6:57 am |
  8. Ed

    Still don't get how/why brands have "opinions" on anything? These companies and their representatives need to learn that only bad can come from making these statements... Its not that hard to keep it to your personal accounts.

    October 4, 2012 06:58 am at 6:58 am |
  9. Mike

    Hey Donkey Party! Even us right wingers are offended by that comment about obama's grandma. Totally inappropriate.

    October 4, 2012 06:59 am at 6:59 am |
  10. Da5id

    Not surprised as this is an accurate reflection of the quality of business leadership that took over the brand in the late 2000s and the toxic culture that arrived with it. Sad chapter in the history of an American icon.

    October 4, 2012 07:00 am at 7:00 am |
  11. Mike

    The difference is that we know how to separate an individuals stupidity from an entire company's image.

    October 4, 2012 07:01 am at 7:01 am |
  12. getoverit

    grow up and get over it. that was a funny post. problem is americans are too soft and sensitive anymore. this nation needs to find its nuts and sack up.

    October 4, 2012 07:01 am at 7:01 am |
  13. Michelle & my $700 sneaks

    ....maaaan I'm returning my $12,000 fridge I just bought!



    October 4, 2012 07:04 am at 7:04 am |
  14. Andromeda

    This is the type of wording you 'could' expect for the next 4 years.

    October 4, 2012 07:04 am at 7:04 am |
  15. Maria

    I don't think it's serious to a level where people start hating the entire company and refuse buying their products.
    As the apology states it was only one person's opinion and that person was fired for posting it under kitchenAids name.

    October 4, 2012 07:06 am at 7:06 am |
  16. TAZ

    papafritz57 Did you really just try to turn this story into a racial issue? We aren't all racist simply because we don't support the current President. Do you not see the irony of your own intolerance? What this individual tweeted was disgraceful. But did you cry foul when the Hollywood set were tweeting they hoped hurricane Isaac would wash the RNC into the ocean, killing everyone? I suspect not. Diatribes like yours only shine the spotlight on your hypocracy.

    October 4, 2012 07:06 am at 7:06 am |
  17. Campenout

    I will no longer be a customer. Not because they have opinions different from mine, but because someone in a position to represent the company in such a public way thought that it was OKAY to make such a comment. It has NOTHING to do with their business and had no place on an official company site. Customers want good products and good service, not politics. Epic fail.

    October 4, 2012 07:06 am at 7:06 am |
  18. Palin2112

    It's official now. They have twitter at the trailer park.

    October 4, 2012 07:07 am at 7:07 am |
  19. NotRepublicanTheseDays

    Imagine what the Republican response would be if the situation were reversed. It's not hard to do. Forgiveness, though a strongly Christian idea, would hardly top the list of thoughts going through the minds of many right wingers who coo the Republican platform.

    October 4, 2012 07:07 am at 7:07 am |
  20. bfdgdfgdfbdf

    I like kitchenaid and their parent company, Whirlpool Corporation. I hope the person that tweeted that, just no longer tweets, but is fired. It gave the company a blackeye.

    October 4, 2012 07:10 am at 7:10 am |
  21. Jules411

    It was a joke people! Get over it.

    October 4, 2012 07:10 am at 7:10 am |
  22. mcp123

    So this employee will be fired right Kitchen-Aid ?

    October 4, 2012 07:12 am at 7:12 am |
  23. mcp123

    Hopefully this employee will be fired and might get to experience some government benefits. See how rich he or she can get on them. (NOT)

    October 4, 2012 07:13 am at 7:13 am |
  24. munkyshine

    No matter if it were an accident post or not, it;s still a disgraceful and disrespectful remark. And it's a reflection of the bullying and hatefulness this country has become sick with. What's it gonna come to and when's it going to stop?

    October 4, 2012 07:15 am at 7:15 am |
  25. Took

    Agree. KitchenAid is OUT for now. There's irresponsible and then there's IRRESPONSIBLE.

    October 4, 2012 07:19 am at 7:19 am |
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