KitchenAid apologizes for tweet insulting Obama
October 3rd, 2012
11:17 PM ET
10 years ago

KitchenAid apologizes for tweet insulting Obama

(CNN) - The home appliance brand KitchenAid apologized Wednesday evening for a political tweet sent out from its official account during the presidential debate.

The tweet has been removed but at least a dozen retweets of the post showed it read, "Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president.'"

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The company apologized in a later post from the same account.

"Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion," the tweet read in part.

The original post would have been in reference to a comment President Barack Obama made during the debate as he spoke about the importance of programs such as Medicare and Social Security.

"You know, my grandmother - some of you know - helped to raise me," Obama said. My grandfather died a while back. My grandmother died three days before I was elected president. And she was fiercely independent. She worked her way up, only had a high school education, started as a secretary, ended up being the vice president of a local bank. And she ended up living alone by choice."

"And the reason she could be independent was because of Social Security and Medicare," he continued.

Cynthia Soledad, KitchenAid's senior director of marketing, said in a statement to CNN: "During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won't be tweeting for us anymore."

"I am deeply sorry to President Obama, his family, and the Twitter community for this careless error," Soledad said.

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Filed under: 2012 • Debate • President Obama
soundoff (297 Responses)
  1. Ron

    Kitchen Aid obviously has no sense of human respect.
    Kitchen Aid would attack the memory of an elderly deceased Loving Grand Parent?
    I willg never purchase anything that is made by kitchen aid again.
    Being irresponsible may well be Kitchen Aid's way of doing business.

    October 4, 2012 07:21 am at 7:21 am |
  2. gman

    People need to lighten up. Besides how many over the top comments have been spewed about republicans.

    October 4, 2012 07:21 am at 7:21 am |
  3. Name Marie Lindsay

    That is unbelievable! Would they have made that kind of comment directed toward Romney,, or either of the Busch presidents? I think not!!! A major appliance company really? The disrespect has gone to an all time high!!

    October 4, 2012 07:22 am at 7:22 am |
  4. Chris Koffend

    Imagine how many US business would not still exist and how many politicians would no longer be in office if all American's boycotted every company and every politician that has had an employee say something stupid and offensive?

    Now think, how many of you would have lost your jobs or been embarrassed in your community if every single stupid thing you teenage son or daughter said or did was applied to you directly.

    I am in no way affiliated with this brand, but I am smart enough to recognize that some random low level employee does not speak on behalf of a large corporation.

    October 4, 2012 07:22 am at 7:22 am |
  5. Larry

    How stupid can one be

    October 4, 2012 07:22 am at 7:22 am |
  6. NameTeri

    Wow! I will NEVER buy another Kitchenaid product. This is sooo wrong. Exploiting someone's dead grandmother for political mud slinging; where are the adults.

    October 4, 2012 07:24 am at 7:24 am |
  7. DaveL

    There is no level of LOW that right-wing conservatives will not stoop to so this is no surprise. The level of immaturity of comments like this is way below that of a 10 year old. I'll never be a customer of Kitchen-Aid products again.

    October 4, 2012 07:25 am at 7:25 am |
  8. Lili

    I seriously doubt that was an error rather a calculated comment about our president. Shame on you!

    October 4, 2012 07:25 am at 7:25 am |
  9. paul

    I can not believe some one would insult the president's deceased grandmother like this, insulting a person who is incapable of self defense. KitchenAid endorses stomping on kittens and puppies, but seriously, I think this must have been their plan all along. Bush was such an incompetent president that they had to wait 4 years for the dust to clear. Now its like George W. Bush never existed, never governed or in his case poorly governed this country for 8 years. Scapegoat accomplished Republican party!

    October 4, 2012 07:29 am at 7:29 am |
  10. Sofaking Retahdid

    Funny stuff. Never owned a Kitchen Aid product, but might go buy one today.

    October 4, 2012 07:29 am at 7:29 am |
  11. ohsnap

    "MIstakenly posted it" doesn't quite cut it. It was a really tacky thing to say whether or not it was posted.

    October 4, 2012 07:32 am at 7:32 am |
  12. 703NOVA

    I have Kitchen Aid products in my kitchen. Never again!

    October 4, 2012 07:32 am at 7:32 am |
  13. Gnarly

    Truth hurts. This may boost Kitchen Aid sales.

    October 4, 2012 07:33 am at 7:33 am |
  14. a sad chef

    I will never use KitchenAid again and I will spread the word not to buy their equipment. It's time for companies to show that they are smarter than a fifth grader when it comes to social media!

    October 4, 2012 07:33 am at 7:33 am |
  15. jim

    Its simple.... dont buy KitchenAid. I wont.

    October 4, 2012 07:33 am at 7:33 am |
  16. 703NOVA

    I am redoing the kitchen in my Florida condo. I now know what brand I will not be purchasing.

    October 4, 2012 07:34 am at 7:34 am |
  17. smitvict

    Right up there with the offensive remarks made about Mitt and his family. But the left wing believes those are OK. Go figure.

    October 4, 2012 07:34 am at 7:34 am |
  18. C

    It is a horrible tweet and someone will lose a job over it. The President, however, can describe his bowling as "like the Special Olympics or something" and he won't lose his job as democrats will still support him?

    October 4, 2012 07:35 am at 7:35 am |
  19. RobK

    The joke was no worse than many comments made on this board, or by late night comedians.

    October 4, 2012 07:35 am at 7:35 am |
  20. Kwhite

    The quality of Kitchen Aid has plummeted anyway of the last decade; one more reason to flee the brand in favor of those with better reviews. Really stupid of the organization to act so irresponsibility.

    October 4, 2012 07:36 am at 7:36 am |
  21. Right-Winger

    Funny how some in their comments talk about the "right wingers" spewing hate, etc...what are you doing with that very statement? Sounds like a case of trying to get the speck out of your neighbor's eye when there's a plank in your own.

    October 4, 2012 07:37 am at 7:37 am |
  22. FOM

    Democrats wrote, at least, one book and made one movie about killing Pres. Bush, unless you wish to be lumped in with those democrats don't lump all republicans in with the one who made this tweet. Grow up!

    October 4, 2012 07:38 am at 7:38 am |
  23. Triple A

    Kitchen Aid was spot on for coming right out and apologizing... Just not sure how a crude tweet like that can be "mistakenly" posted. America has no place for crap like that.
    Go R&R!!

    October 4, 2012 07:39 am at 7:39 am |
  24. Reason

    Oh please! Your "outrage" is amusing in that you would have applauded this tweet if it happened during the last administratio's time in power. Please don't deny what you know is true.

    October 4, 2012 07:39 am at 7:39 am |
  25. John Oboho

    It wasn't a careless error,it was a calculated statement.Obama may be president,but he's human in every way.For anybody or organisation to refer his grandma(of blessed memory) in such tweet,is downright unfeeling.

    October 4, 2012 07:39 am at 7:39 am |
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