KitchenAid apologizes for tweet insulting Obama
October 3rd, 2012
11:17 PM ET
10 years ago

KitchenAid apologizes for tweet insulting Obama

(CNN) - The home appliance brand KitchenAid apologized Wednesday evening for a political tweet sent out from its official account during the presidential debate.

The tweet has been removed but at least a dozen retweets of the post showed it read, "Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president.'"

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The company apologized in a later post from the same account.

"Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion," the tweet read in part.

The original post would have been in reference to a comment President Barack Obama made during the debate as he spoke about the importance of programs such as Medicare and Social Security.

"You know, my grandmother - some of you know - helped to raise me," Obama said. My grandfather died a while back. My grandmother died three days before I was elected president. And she was fiercely independent. She worked her way up, only had a high school education, started as a secretary, ended up being the vice president of a local bank. And she ended up living alone by choice."

"And the reason she could be independent was because of Social Security and Medicare," he continued.

Cynthia Soledad, KitchenAid's senior director of marketing, said in a statement to CNN: "During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won't be tweeting for us anymore."

"I am deeply sorry to President Obama, his family, and the Twitter community for this careless error," Soledad said.

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Filed under: 2012 • Debate • President Obama
soundoff (297 Responses)
  1. steve clark

    i didnt like the tweet but i also dont like corporate america hiding to be politically correct. stop censoring kitchen-aid

    October 4, 2012 02:37 am at 2:37 am |
  2. Todd

    Boycott! Boycott! Boycott! Anytime the dems hear something they don't like, they don't show tolerance. They don't try to look past the point of their own nose. They react to the extremest point possible. I for one enjoy KitchenAide products and will continue to support them. It was obviously a mistake. Get over yourselves.

    October 4, 2012 02:38 am at 2:38 am |
  3. scneocon

    ....hatefilled Reublicans.....dumb Republicans.....blah...blah...blah....Your affiirmative action President got his hiney handed to him tonight. Now the whole world sees the end result of hiring somone based on skin color versus qualifications and expericence. Low expectations & mediocrity will be the bookends for this sad presidency.

    October 4, 2012 02:39 am at 2:39 am |
  4. Computer illeterates working at Kitchen Aid

    Seriously. Logout and login with your personal account dodo.

    October 4, 2012 02:42 am at 2:42 am |
  5. indietom

    Wow! Off the Twitter team, but still employed at KitchenAid. BFD Cynthia.

    October 4, 2012 02:42 am at 2:42 am |
  6. Josh

    Cuisinart products are starting to look real good now. Guess I'll ask for their products on the registry now instead.

    October 4, 2012 02:44 am at 2:44 am |
  7. JayBee

    Offensive and disgusting. I hope this person's marketing career is permanently over and that instead he/she cleans toilets for the rest of their life.

    October 4, 2012 02:45 am at 2:45 am |
  8. Name. sam

    This is bad

    October 4, 2012 02:46 am at 2:46 am |
  9. mari

    OMG people, their apology is sufficient. If you think that Kitchen Aid had anything to do with it you are beyond help. Boycott, seriously. Get a life.

    October 4, 2012 02:49 am at 2:49 am |
  10. Johnson Biggerville

    You tell 'em BDS! Not thinkin' needed in here! 'Merica!! Yeehaw!!

    October 4, 2012 02:57 am at 2:57 am |
  11. thomasandeaton

    Here we go, with the overly sensitive people looking for anything to boycott, just to feel important.
    I realize it was a horrible tweet, but to immediately suggest boycotting a company because of what one of their id i0t employees did? Get a life, people.

    October 4, 2012 02:57 am at 2:57 am |
  12. Ron

    I've already emailed Kitchen Aid that I will never buy any of their products ever again. It's said innocent people could lose their jobs over a disgusting Tweet put out by Kitchen Aid.

    October 4, 2012 02:57 am at 2:57 am |
  13. D_Denver

    Yeah right. You have shown your hatred and now you act as if it was a real mistake. What a shame!

    October 4, 2012 03:00 am at 3:00 am |
  14. Suzie McKay

    Glad KitchenAid took responsibility for this disgusting tweet. I do hope they relieved the person of his/her position and did not merely transfer them. I love their products and would hate to think this is how a company I trust thinks they should act. KitchenAid did the right thing and I shall continue to be their loyal customer.

    October 4, 2012 03:04 am at 3:04 am |
  15. rswfire

    That comment is abysmal. It doesn't matter that it came from a corporate account. Just the fact that any individual would tweet that publicly to anyone shows just how distasteful a human being they are. I cannot for the life of me understand how people can think like that. And if this person is making these tweets publicly, then the company is aware of them, and they still choose to allow this individual access to their corporate account. In part, they are responsible.

    October 4, 2012 03:06 am at 3:06 am |
  16. Name

    That was really uncalled for. will not buy your products ever again...How would you felt if that statement was directed at you...

    October 4, 2012 03:09 am at 3:09 am |
  17. mdh

    Just because a person tweeted something negative about Obama everyone jumps to ridiculous conclusions about their political AND religious preference (which they know nothing about), want to boycot the company company that apologized.
    Its someone's opinion which they are entitled to. Last time I checked we still live in the USA ..not a socialistic communistic country...but if THIS keeps up we will be! Get over yourselves.

    October 4, 2012 03:19 am at 3:19 am |
  18. Rp

    Why is an appliance company giving ANY political opinion? That is tastless and the company should suffer from that. My family & I intend to avoid KitchenAid.

    October 4, 2012 03:20 am at 3:20 am |
  19. jim

    Wow, they only thing dumber than the tweet are the idiotic comments that aren't thought out. Boycott kitchen aid, illbred right wingers???? Are you serious?? You people act all high and mighty and holier than thou, I'm sure you all have said worse. Get over it already. Liberals act like they are perfect and never do anything wrong!!

    October 4, 2012 03:24 am at 3:24 am |
  20. Ash

    I now know what brands to avoid.

    October 4, 2012 03:26 am at 3:26 am |
  21. Mike kerns

    The low life who made that hateful comment epitomizes the systemic problem with the conservative mind. Hate, lies, insults and general disregard of decency

    October 4, 2012 03:27 am at 3:27 am |
  22. nopoliticsforme

    thats as low as anyone can say about a president or even to an average person. jus plain low class

    October 4, 2012 03:28 am at 3:28 am |
  23. SJS

    What a despicable comment. Apology is not enough, then need to pubicly fire this staff member. And to all of you saying you're no longer going to be using KitchenAid products, your loss. An apology has been made and it is not the views of the KitchenAid company, just one pathetic (hopefully former) staff member. Don't shot yourself in the foot.

    October 4, 2012 03:28 am at 3:28 am |
  24. BTG

    Now this is definitely the last straw. You insult the President, now you insult the memory of his grandmother? Tasteless joke? Mistake? Deeply sorry? Careless error? Who the hell are you kidding. You have filters for these sites and overseers who is suppose to approve these tweets before they go out. Shame on the person and shame on Kitchen Aide. You gave them access to your system, you are equally responsible for this. IF YOU ARE OUTRAGED, LET IT BE KNOWN!!!!!

    October 4, 2012 03:36 am at 3:36 am |
  25. Johnt

    It's probably a Dem trying to cause a distraction from the debates tonight.

    October 4, 2012 03:40 am at 3:40 am |
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