KitchenAid apologizes for tweet insulting Obama
(CNN) - The home appliance brand KitchenAid apologized Wednesday evening for a political tweet sent out from its official account during the presidential debate.
The tweet has been removed but at least a dozen retweets of the post showed it read, "Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president.'"
- Follow the Ticker on Twitter: @PoliticalTicker
- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.
The company apologized in a later post from the same account.
"Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion," the tweet read in part.
The original post would have been in reference to a comment President Barack Obama made during the debate as he spoke about the importance of programs such as Medicare and Social Security.
"You know, my grandmother - some of you know - helped to raise me," Obama said. My grandfather died a while back. My grandmother died three days before I was elected president. And she was fiercely independent. She worked her way up, only had a high school education, started as a secretary, ended up being the vice president of a local bank. And she ended up living alone by choice."
"And the reason she could be independent was because of Social Security and Medicare," he continued.
Cynthia Soledad, KitchenAid's senior director of marketing, said in a statement to CNN: "During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won't be tweeting for us anymore."
"I am deeply sorry to President Obama, his family, and the Twitter community for this careless error," Soledad said.
READ MORE: CNN Poll: Most watchers say Romney debate winner
READ MORE: Mentions of 'Big Bird' increased 800,000% on Facebook
That's some funny stuff. The tweet was kinda right though.
OUTRAGEOUS!!!! I will boycott this companies. DISGUSTING!!!
Hysterical!! I will be going out tomorrow to purchase a KitchenAid product.
I'm certain it was not really meant
I just ordered a new Kitchen from Kithchenaid....I am glad I did. The only ones offended here are a bunch of losers and wimps. I offended that this is what people worry about.
Which begs the question...Who is following KitchenAid on twitter? Sure, Kenmore, maybe, but KitchenAid?
Oh, one more thing.
No more Chik-fil-a no more kitchen aid? Come on people..get real get a job and get a life.
I think the more important question is, Who the heck follows KitchenAid on Twitter? Seriously, you are following an appliance company's tweets???
I weep for humanity and the morons of social media
That employee should be terminated!
Former KitchenAid Customer
I bet KitchenAid won't fire the employee. They are full of it and just trying to get more sales. #Desparate
LMAO @ the losers who are breaking all ties with KitchenAid, over a tweet that was made on their account.....BY MISTAKE!! Shows the mental midgets who ally themselves with the king of the teleprompters!
What a cheap company owner. I bet it was the owner, the fruitbag that owns whirlpool. Scew Kitchenaid in their silly poopchute. Cheap chinese garbage, used to be made by hobart in ohio of quality steel, now its chinese plastic garbage made by a 12 year old kid, in a slave camp. Scum of society. Go get yourself a tax break, you deserve it pseudo patriot.
Ignorant,insensitive statement..lost my business!
Because of Obama another American will be standing in the unemployment line.
Apologies? This tweet demonstrates what a bigoted and racist nation this is. I hope you never sell another crappy kitchen aid device. You people today think you can say anything today through the coward enhanced products such as Twitter and Facebook. One day there will be great regret for social media and the harm it causes.
Your Fired!
Kitchenaid is just assuming that anyone who votes for Obama can't afford their product. You've made my decision 1 brand less complicated.
Holy Moley. KitchenAid is a complete and utter disaster.
Unsurprising comment from a company who moved all their manufacturing out of the USA years ago, and their quality dropped with it. Of course they did start to move some jobs back under Obama.
I will continue to buy quality kitchen aid products.
The tweet was horrible. But how shallow, narrow minded, and silly do you have to be to say you'll never buy a product again because of it. Buy a product on how well it's made, how well it works, the warranty, or any other number of reasons related to the product itself. Seriously people grow up, become adults, and get over your specious "rage".
Boycotting them over a comment? Seriously?you people are stupid are you are taking it way too rediculously Friday.
That's just insulting.
Kitchenaid should have reported that their twitter employee was no longer a member of that team. I am extremely disappointed and will not shop 'kitchenaid'. Give me opinions about other electronic kitchen equipment, but stay the hell away from your political opinions to yourself. Or better yet. Post your political opinions with your personal account and personal electronics. It is for this reason that you don't use company equipment to post personal attacks.
typical GOP-style hatefulness and nastiness. No class whatsoever.