Romney campaign and RNC spending $12 million this week on ads
October 5th, 2012
10:07 PM ET
9 years ago

Romney campaign and RNC spending $12 million this week on ads

Washington (CNN) - Mitt Romney's campaign and the Republican National Committee are together spending just over $12 million for television ads in nine battleground states this week, according to a Democratic ad-buying source.

The Romney campaign itself bought $7.7 million worth of ad time in those states running from Wednesday until next Tuesday while the RNC is spending $5.05 million for commercials to support the Republican nominee on the airwaves.

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Romney's campaign appeared to pick up the pace of its ad production this week releasing four new spots, including one touting a pledge to create 12 million new jobs and another one hitting the Obama administration for raising the nation's debt. It also put on the air ads specifically targeted to Nevada and Ohio.

Part of the RNC money paid to broadcast two new ads that were produced in collaboration with the Romney campaign contending the middle class will pay higher taxes if the president is re-elected.

"Barack Obama and the liberals will raise taxes on the middle class by $4,000," one of the commercials says.

The Obama campaign dismissed the ad, saying the president has cut taxes by $3,600 for the typical family and that Romney's tax-cut proposal will mean higher taxes for the middle class.

Obama's campaign has far out-spent its competitor in the battleground states on ad-buying although several Republican super PACs have helped to make up the difference.

Here is an outline of this week's Republican buy (the Romney and RNC combined amounts where they both spent):

Colorado: $650,000 (RNC only)
Florida: $1.6 million (Romney only)
Iowa: $1.33 million (Romney: $670,000; RNC: $660,000)
Nevada: $660,000 (Romney only)
New Hampshire: $240,000 (Romney only)
North Carolina: $1.46 million (Romney: $900,000; RNC: $560,000)
Ohio: $3.15 million (Romney: $1.78 million; RNC: $1.37 million)
Virginia: $2.63 million (Romney: $1.43 million; RNC: $1.2 million)
Wisconsin: $1.05 million (Romney: $440,000; RNC: $610,000)

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Filed under: 2012
soundoff (13 Responses)
  1. Myth Rob-Me & Lyin' Ryan

    Lies and distortions cost more than the truth because you need to say it over and over. It's also expensive to have so many Etch-A-Sketch situations where you must completely reverse your position on critical issues. Apologies for stupid comments are also a problem – like Romney's "oops" on the 47% comment. However, he is sorry he got caught. He never thought that would happen.

    October 5, 2012 10:27 pm at 10:27 pm |
  2. ronb

    LOL. You can fool some of the people all the time and all the people some of the time, willard. BUT, you can never fool all the people all the time! You're done. You and the $5T tax cut you don't have, but have been running on for 18 months (20% across the board ring a bell??) tax cuts for companies that ship jobs overseas? Seriously?!

    October 5, 2012 10:56 pm at 10:56 pm |
  3. SafeJourney

    Spend your millions and millions on Ads all you want. Americans will not let you and Lying Ryan Lie and Buy this election.

    October 5, 2012 11:25 pm at 11:25 pm |
  4. dean

    Romney is in his full glory spending someone elses money like a drunken salior

    October 6, 2012 12:11 am at 12:11 am |
  5. Rogue351

    These people and companies contributing to these campaigns are the real story. Why isn't anyone coving how much these people and companies are giving and asking the question, why are you not passing this on to your employes ? Why are you not helping feed people. Give people clean water. Stopping gun violence ? Education future generations ? No one wants to cover this story. Why ? Charity's who's managers collect more in salaries than if paid out to help people. Government contracts for outrageous amount that deliver nothing. Lets really have some transparency and see who is doing what. That would make the election cycle much easier. If journalists would get out and investigate and publish stories maybe we would have that. But until then we get Mitt, crooked lying Mitt. If you think he will solve your problems you are wrong. You might still have you gun and you church but thats about it.

    October 6, 2012 01:11 am at 1:11 am |
  6. taumy

    So....what's that?...A 23 million dollar campaign deficit now?

    October 6, 2012 01:57 am at 1:57 am |
  7. 200 TON HAMMER

    Hey Mitt Betcha $10,000 dallors you losed the ELECTORAL VOTES by 250

    October 6, 2012 03:48 am at 3:48 am |
  8. Gurgyl

    Let this idiot sped hissin money from zBain capital. Sin will not win. 47% watch video. Yes on OBAMA12.

    October 6, 2012 04:41 am at 4:41 am |

    Tried to jump on that "I was wrong " thread, but America was so OUTRAGED by the total lack of honsesty from this Presidential wanna-be, that there was no room to respond! Sooooo, I'll jump on this subject! Spend all you want Willard, you can buy alot of things in this life, but money or no money, you cannot take back what YOU told us you think of the so called 47%! Not to beat an old drum, but WE WILL REMMEMBER (just what you think of us) IN NOVEMBER!!! Also, don't think that because we have an intelligent, respectful, gentleman for our President who didnot call you out during the debate, that we don't know you for who and what you are! We are onto you, and you will get our message come election day LOUD AND CLEAR!! GOODBYE!!!!

    October 6, 2012 05:15 am at 5:15 am |
  10. Gurgyl

    Sin money–mitt the twit...fraud, lies

    October 6, 2012 05:43 am at 5:43 am |
  11. CBR

    Oh yes, those lovely ads which are paid for by those PACS. Not only are they annoying but they are short on facts. Why make ads that most of us cannot abide.

    The ads by Crossover make accusations against folks running in many state. The truth is never as important as getting their candidates elected. There will be justice if many of those candidates are defeated.

    October 6, 2012 07:20 am at 7:20 am |
  12. GI Joe

    Wonnder how much of that was from Adelson's Macau, communist China casino money. ha ha ha ha ha ha ha ha ha

    October 6, 2012 07:37 am at 7:37 am |
  13. GI Joe

    What about the $3 Million they paid SAC to fraudently throw away dem. registrations and accept only for mutt???

    I voted for Obama/Biden last tuesday

    October 6, 2012 07:38 am at 7:38 am |